Marketing Manager, Partner Marketing (Fixed Term Contract) – Parental Leave Cover

Welcome to Warner Bros. Discovery… the stuff dreams are made of.

Who We Are…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

Division: ANZ Streaming Marketing

General Summary

Your role as Marketing Manager, Partner Marketing will see you drive subscriptions of HBO Max through partner campaigns that deliver maximum awareness of our HBO Max product.

This role reports to the Senior Manager of Partner & Franchise Marketing for WBD ANZ’s Streaming division. As a team, we are responsible for strategizing and promoting brand and key content awareness on partner platforms to drive subscriber acquisition and retention.

Your New Role

Reporting to the Senior Manager, Partner & Franchise Marketing ANZ, this role will oversee all HBO Max partner marketing initiatives in ANZ. This includes managing our launch platform partners Foxtel and Sky, onboarding new platform partners, and developing new brand and enterprise marketing partnerships deals.

The Marketing Manager will identify and lead partner marketing efforts that inspire and bring viewers to HBO Max via our partners’ platforms. In this role, you will be involved in campaign development and end-to-end campaign management of partner marketing campaigns.

The role requires a balance of brand and business thinking to achieve HBO Max’s key reach, subscriber & revenue goals, while driving pop culture moments for our brands and partners. The role also works across Franchise Marketing.

The Daily

• Liaise with internal stakeholders to design a cohesive & customised partner marketing strategy with clearly defined measurable outcomes across subs, reach & earned media value.
• Execute the partner marketing strategy to bring audiences to HBO Max in Australia & New Zealand. Driving the partner marketing process, leading campaigns from start to finish with minimal supervision.
• Align content and brand strategies with partner marketing campaigns to achieve campaign objectives. Leverage partner owned platforms such as on-air, online, print, EDM, SMS, radio, social media, on-ground to amplify campaign reach and awareness.
• Deliver big ideas that breakthrough the competitive landscape and try new creative approaches with ideas grounded in strategy and insights.
• Work across multiple projects simultaneously, assist in tactical delivery of partner campaigns and creative deliverables to drive acquisition, activation, and engagement.
• Maintain share of voice in the market – drive acquisition, retention and increase subscriber engagement.
• Develop performance reports, establish benchmarks, and provide actionable plans and recommendations.
• Facilitate the development of campaign decks to communicate marketing strategies and plans for partners and other stakeholders.
• Utilise global WBD assets or brief in and deliver campaign creative assets for partners.
• Conduct in-depth analysis of partner performance to shape partner marketing strategies and deliver data-driven recommendations and comprehensive post analysis documents.
• Work with internal comms team and partners to develop and implement strategic public relations activities to generate publicity.
• Evaluate training and incentive needs and develop programs that support partners.
• Work with internal local and global teams and external franchise flywheel partners to develop and implement activities to support and grow our key WB franchises, predominantly Harry Potter, DC and WB Animation.

Essentials

• 4-5+ years’ experience in marketing, ideally within an entertainment or partnerships marketing company. Familiar with the Australian media and partnerships landscape.
• Experienced and skilled in developing best-in-class multi-media partner marketing campaigns that are creatively compelling & customised to partners.
• Should have firm grasp on media planning across TV, digital, OOH, 1:1 comms, radio & social.
• Self-starter who brings campaigns to market, develops new practices, and is dedicated to analysing growth through metrics.
• Able to think creatively, highly driven, and self-motivated.
• Operates with a high degree of common sense, accuracy, and attention to detail.
• Ability to blend strategic vision with seamless and on point execution.
• Experienced in project management, able to manage multiple projects at a fast pace and are skilled at prioritizing.
• An adaptable team player able to work with colleagues across multiple locations and time zones and an ability to work collaboratively in a highly matrixed and international structure.
• Building strong relationships is your superpower.
• Effective collaborator with strong stakeholder management skills and are comfortable working well under pressure with tight and changing deadlines.
• Outstanding written, design and verbal presentation and communication skills.
• A genuine, enthusiastic, and passionate fan of entertainment, pop culture, and new trends, with excitement for WB content and product.

How We Get Things Done…

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.

If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.

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