Marketing Manager, Partner GTM & Enablement

Overview

*Please note: the application deadline is Tuesday, July 1 at 5pm ET.

HubSpot’s Solutions Partner Program is a key differentiator to our company’s success and plays a critical role in HubSpot’s growth across the globe. Since 2010, HubSpot has partnered with businesses around the world to help them grow by offering inbound marketing, sales, and customer support services to their clients. Looking ahead, we’re making transformative investments in our partner ecosystem and AI to put our solutions partners at the center of HubSpot’s go-to-market strategy to help our customers transform their businesses with HubSpot.

We’re hiring a Marketing Manager, Partner Enablement to accelerate partner success through comprehensive education and enablement programs. In this role, you’ll be the driving force behind developing and delivering the training, educational resources, collateral, and knowledge transfer initiatives that transform our partners into HubSpot platform experts. Your focus will be on creating scalable learning experiences that empower partners with the skills, knowledge, and confidence they need to effectively implement, sell, and support HubSpot’s solutions for their clients.

Our ideal candidate will be a self-starter who is hungry to learn and ready to make an impact across the team and company. This individual is comfortable picking up ambiguous projects with an eagerness to solve problems by thinking outside the box. You’ll collaborate with dozens of stakeholders, help launch new products, enable partners on changes, and have a direct impact on the growth of not only HubSpot and our customers, but thousands of global partner businesses around the globe.

ROLE RESPONSIBILITIES

Product Launch & Go-to-Market Execution:

• • Lead product launch execution for our global solutions partners by collaborating on creating the enablement, training, collateral and campaign materials required for partners to be successful at launch for some of our biggest products.
  • Distill information about HubSpot and partner strategy, as well as Partner Enablement efforts, and build the plan to bring products to market with and through our partners.

Partner Enablement & Training:

• • Own the creation of new enablement and training programs for our partners for key product launches
  • Create multi-format training content including eLearning modules, webinars, documentation, and certification programs
  • Utilize creativity to develop new ways of enabling our partners to sell and service our growing portfolio of products—especially with the use of AI

Content & Asset Development:

• • Create compelling partner marketing collateral, including one-pagers, pitch decks, case studies, and competitive battlecards — leveraging AI throughout the process.
  • Build and maintain a centralized partner resource library with easy-to-access enablement materials.
  • Design engaging presentation materials for partner events, training sessions, and webinars.

Cross-Functional Collaboration:

• • Collaborate with stakeholders across: product, product marketing, partner strategy, sales enablement, communications, community, academy and many more
  • Work closely with Partner Success teams to identify enablement gaps and opportunities
  • Coordinate with regional partner teams to ensure global consistency while allowing for local customization

QUALIFICATIONS & SKILLS

Required:

• • Experience in partner marketing, product marketing, and/or an enablement role
  • Storytelling and communication skills—you enjoy articulating your ideas, tailoring them to different audiences, and crafting a strong narrative, whether it’s for an internal email, an external event, or an online course
  • Strong project management and communication skills with ability to prioritize multiple projects and stakeholders while driving them from start to finish
  • Have a growth mindset; a love for learning, figuring out how things work and evolving what exists today — and willing to learn complex products to help translate them for our partners.
  • Currently exploring or applying AI to innovate in your work—especially in areas like marketing and enablement, surfacing new innovative ways of delivering value
  • Creativity and an eye for detail, whether it’s in creating a one-pager, training deck, event presentation, eLearning, or pitch deck
  • Comfortable leading webinars, training and/or being the ‘face’ of an on-demand video.
  • Comfortable with ambiguity and an interest in the dynamic challenges of growing tech companies with a willingness to “figure things out”

Preferred:

• • Experience working on a product launch in some capacity
  • Experience working with a partner program at a b2b SaaS company
  • Experience with learning management systems (LMS) and enablement platforms
  • Knowledge of Artificial Intelligence and experience leveraging it in your daily work (Bonus if you’ve built agents or assistants to streamline your work)