Position Summary
With an emphasis on internal and external client service, this role is accountable for achieving marketing results for contracted work serving specific clients and segment or geographic focus areas, across the Franklin and AM companies. As a Client Marketing Manager, you may have responsibility for working directly with program managers, staff, clients, and utility representatives to develop marketing strategies and tactics that deliver to program and client goals. If you love creative problem solving, a fast-paced work environment, building relationships with some of the most passionate professionals in the business and digging into data to activate insights that innovate marketing, this is the role for you!
Essential Duties and Responsibilities
This list of duties and responsibilities is not all-inclusive and may be expanded to include other duties and responsibilities, as management may deem necessary from time to time.
- Accountable for the overall marketing performance to goal for the programs and initiatives under your leadership.
- Be primary client facing marketing leader for your assigned accounts or area
- Collaborate with clients, market strategists and other internal experts to develop marketing plans and promotional strategies that drive program participation, pipeline, and program targets. Oversee the deployment of marketing campaigns in coordination with internal creative and delivery staff and external advertising agencies.
- Initiate campaigns and tactics with the marketing project management system, prepare campaign strategy briefs and work with the marketing delivery and operations team to enter and manage creative requests so that campaigns are delivered on-time, on strategy and on quality.
- Facilitate the workflow and approval of marketing materials from multiple internal and external parties.
- Work with program management and finance to develop, maintain and manage to marketing budgets.
- Develop, manage, and utilize plan to goal tools to ensure efforts are on track..
- Review, analyze and communicate results of marketing promotions to determine level of success for each effort and identify areas to improve and innovate for your programs and clients. Use data and analysis to improve the success rate of marketing campaigns and initiatives.
- Mentor and coach developing marketing leaders on the client marketing, marketing strategy, marketing delivery and/or creative services team as integral part of this role.
- Be active participant in driving marketing thought leadership across the company, in collaboration with other marketing and company functions.
Supervisory Responsibilities:
- Manage direct reports and oversee department staff. This includes interviewing, planning, assigning, completing performance evaluations, coaching, mentoring, and directing work.
- Mentor department personnel in achieving their personal goals annually as well as their long-term development goals.
Position Requirements
Education and Experience
- Bachelor’s degree from an accredited college or university in marketing, communications, business, or a related field.
- Minimum of 5 years related experience.
- Minimum of 2 years client management experience required
- Minimum 2 years supervisory experience required, directly or indirectly.
Required Skills, Knowledge and Abilities
- Strong client service and communication skills.
- Must be able to handle a wide work variety and work in a fast-paced environment.
- Must be a detail-oriented, organized, self-starter, and have an ability to prioritize workload.
- Proficient in Microsoft Office, specifically Word, Excel, and Outlook.
- Proficient in project management, ideally using Smartsheet
- Ability to communicate effectively, both verbally and in writing with clients, program employees and vendors.
- Ability to analyze and interpret data and solve practical problems.
- Knowledge of mathematical concepts such as fractions, percentages, and ratios
- Committed to diversity and inclusion
- Reliable transportation
Licenses & Certifications
Travel Requirements
- Willingness to travel up to 30%
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