Are you a passionate Marketing Manager looking to make a significant impact in the world of data protection-based blockchain technology? Join us at Midnight!
About Us
Midnight is on a mission to revolutionize the world of data protection and blockchain technology. We are a regulatory-friendly blockchain platform designed to safeguard sensitive commercial and personal data, ensuring the fundamental freedoms of association, commerce, and expression for developers, companies, and individuals. Our innovative data protection-first programming model and ZK proofs set us apart in the industry.
Position Overview
We are looking for a talented Marketing Manager to join our Midnight team at IOG. As a Marketing Manager at Midnight, you will play a crucial role in shaping our marketing efforts with top-tier campaign execution for various target audiences, including developers, engineers, and businesses.
Key Responsibilities
As a Marketing Manager at Midnight, your main objectives will include:
- Designing, planning, and executing comprehensive marketing campaigns across various channels, aligning with product roadmaps, industry events, and business objectives.
- Collaborating closely with Product Marketing to ensure consistent messaging across all channels and assets.
- Managing relationships with external partners and internal stakeholders to ensure seamless cross-functional collaboration.
- Advising, developing, and maintaining marketing campaigns and product launch calendars to ensure timely delivery of key messages.
- Owning and delivering campaign launch strategy presentations to external partners, the Midnight marketing team, and Midnight’s leadership.
- Keeping abreast of cross-functional stakeholder roles and responsibilities for each campaign.
- Reporting on campaign performance and providing recommendations for improvements and optimizations of future campaigns.
- Conducting market research and staying updated on the latest marketing campaigns in the web3 and blockchain industry.
Key Duties
Your day-to-day responsibilities will include:
Research & Analysis:
- Staying up-to-date with industry trends and developments related to Web3, blockchain, zero knowledge, and data protection technology.
- Conducting competitive analysis to identify differentiation opportunities.
- Monitoring and analyzing key performance indicators to evaluate the effectiveness of social media activities and making recommendations for improvement.
- Staying current with the latest go-to-market best practices, trends, and technologies.
Campaign Design & Content Creation:
- Collaborating with colleagues to create compelling marketing campaigns, including content marketing, email campaigns, social media, and events.
- Developing strategies to encourage audience engagement and interactions.
- Curating and sharing relevant industry news, updates, and insights to keep our team and audience informed and engaged.
Analysis & Reporting:
- Using analytical tools to monitor and evaluate Midnight’s market performance across multiple marketing channels, product analytics, and community engagement.
- Reporting to the Marketing Team and Midnight Leadership on campaign performance regularly and making recommendations for improvements.
Collaborations and Partnerships:
- Identifying potential collaborations or partnerships that could increase Midnight’s reach and benefit the products and community.
- Recommending marketing channels or messages with strong engagement opportunities.
- Working with the Midnight Advisory Board to ideate unique and compelling content.
Requirements
Key Competencies
We are looking for a Marketing Manager with the following competencies:
- Strong knowledge of marketing best practices.
- Deep understanding of technical audiences and user segmentation.
- Keen interest in blockchain technology, Web3 trends, and market/competitive developments.
- Strong project management skills and resourcefulness.
- Creativity and a desire to innovate in marketing activities and content creation.
- Excellent interpersonal and communication skills.
- Ability to set clear strategic guidelines and objectives for campaigns.
- Experience working in an Agile environment.
- Strong team player and results-oriented mindset.
Education / Experience
- 3-5+ years of experience in developing multi-channel marketing roadmaps.
- Experience managing cross-functional projects and delivering campaigns on time.
- Proficiency in marketing automation and CRM software (Hubspot, Asana, Jira preferred).
- Demonstrated track record of effective project management.
- Experience measuring the success of campaigns or initiatives.
- Ability to work in a fast-paced, changing environment.
- Bonus: Experience in blockchain, web3 projects, or open-source developer tooling.
If you are a forward-thinking Marketing Manager with a passion for blockchain technology and data protection, we encourage you to apply and be a part of the Midnight team! Join us in shaping the future of data protection and blockchain. Apply now to embark on an exciting journey with Midnight.
Benefits
Location
IOG is a fully distributed organization but due to team distribution, we require someone to be based either in Ireland or the UK.
All colleagues
- Flexible schedule
- Remote work
- Laptop reimbursement
- New starter package to buy hardware essentials (headphones, monitor, etc)
- Learning & Development opportunities
- Competitive PTO and Sick Leave plan
UK & Ireland Employees
- Monthly Health Stipend to use towards any wellness or medical coverage/service
- Pension
Midnight is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.