Marketing Manager, Marketing Excellence APAC

The Marketing Manager of Marketing Excellence APAC will be responsible for developing and executing marketing campaigns that drive brand awareness, engagement, and lead generation. This role will focus on strategic planning, digital marketing, content creation, and managing relationships with local market teams to ensure the successful execution of campaigns tailored to regional needs.

The ideal candidate will have extensive experience in digital marketing and content strategy, with a strong understanding of local market dynamics, particularly in selecting the right trade and media partners. This role also functions as an account manager, ensuring that campaigns are aligned with APAC marketing strategies and local market objectives.

Key Responsibilities

In this role, you will… 

Campaign Development and Strategic Planning

• Responsible for selected target segments and leads the design and roll-out of integrated marketing campaigns that support business objectives, drive engagement, and generate leads across multiple APAC markets.
• Lead strategic planning for regional campaigns, ensuring alignment with the APAC marketing strategy and local market nuances.
• Oversee the development of digital marketing assets, including email campaigns, social media content, landing pages, and digital ads, ensuring consistency with brand messaging and guidelines.
• Develop content strategies that resonate with target audiences, leveraging insights from customer data and market research.

Digital Marketing Execution

• Manage the execution of digital marketing strategies, including SEO/SEM, social media marketing, email marketing, and display advertising.
• Collaborate with global leads and resources to ensure that APAC campaigns leverage the latest technologies, platforms, and trends.
• Optimize digital campaigns through continuous performance analysis and refinement, using data from tools such as Google Analytics, Adobe Analytics, and CRM systems.
• Implement A/B testing, audience segmentation, and personalization strategies to maximize the effectiveness of digital content and campaigns.

Content Strategy and Development

• Lead assets creation effort by working closely with internal teams and external agencies to produce high-quality, engaging content tailored to specific regional markets and marketing touchpoints.
• Ensure that all marketing materials are aligned with the company’s overall messaging and brand positioning while meeting the needs of local markets.
• Guide local market teams on content localisation, ensuring that global assets are adapted appropriately for cultural relevance and local customer behaviours.

Local Market Support and Partnership Management

• Act as the main liaison between the APAC marketing team and local market teams, providing guidance on campaign development, execution, and adaptation to meet local needs.
• Advise local market teams on the selection of trade and media partners, ensuring that they align with the brand’s target audience and marketing objectives.
• Collaborate with local markets to adjust APAC campaign strategies for local relevance, while ensuring brand consistency and compliance with regulatory guidelines.
• Assist in managing media buying and planning processes, ensuring that local markets engage with the most appropriate media outlets for campaign success.

Performance Monitoring and Reporting

• Track and analyse the performance of marketing campaigns across channels, providing insights to optimize future initiatives.
• Provide regular reports on key performance indicators (KPIs), highlighting successes, areas for improvement, and actionable insights to both the APAC team and local market teams.
• Use data-driven insights to refine marketing strategies, ensuring that campaigns remain effective and aligned with business objectives.

Community Building and Engagement

• Oversee the creation of compelling and innovative marketing content across various channels by actively reviewing KOL collaboration.
• Guide the influencer program strategy to enhance brand presence and engagement with professional communities.
• Ensure all marketing materials are consistent with brand messaging and positioning.

Cross-Functional Collaboration:

• Work closely with the professional marketing team, clinical and sales teams to ensure cohesive campaign execution across all markets.
• Collaborate with various stakeholders, product, and analytics teams to ensure seamless data flow, marketing platform optimization, and campaign tracking.
• Maintain strong relationships with external agencies and vendors to ensure timely and high-quality delivery of campaign assets.

Skills, Knowledge & Expertise

In this role, you’ll need … 

• Bachelor’s Degree in Marketing, Communications, Business, or a related field.
• At least 8-10 years of experience in strategic marketing, campaign execution, and digital marketing, preferably in a B2B or tech environment.
• Proven track record of developing and executing integrated marketing campaigns, with a strong focus on digital and content strategies.
• Strong understanding of digital marketing channels (e.g. SEO/SEM, email marketing, social media, paid search) and analytics tools (e.g. Google Analytics, Adobe Analytics).
• Experience working with content management systems (CMS), CRM platforms (e.g. Salesforce, HubSpot), and marketing automation tools (e.g. Marketo, Pardot).
• Demonstrated ability to work cross-functionally and manage relationships with internal teams, local markets, and external agencies.
• Experience guiding local markets on media and trade partner selection, ensuring alignment with global marketing objectives.
• Excellent project management skills, with the ability to manage multiple campaigns and stakeholders in a fast-paced environment.

Desired Skills

Strategic Thinking: Ability to develop data-driven marketing strategies that align with both global and regional objectives.

Content Expertise: Experience in content creation and adaptation for different markets, ensuring relevance and cultural fit.

Digital Savvy: Deep understanding of digital marketing tools and trends, with the ability to optimize campaigns for maximum impact.

Stakeholder Management: Proven ability to build strong relationships with local market teams and external partners, providing guidance and support for campaign success.

Project Management: Strong organizational skills, with a focus on delivering campaigns on time and within budget.

This role supports the Director/Associate Director by driving the development and execution of strategic campaigns, with a focus on digital marketing, content, and local market partnerships. It combines strategic marketing expertise with practical execution skills to ensure success across diverse markets in the APAC region.

About Align Technology

Your growth and well-being:

At Align, every smile matters. We are committed to supporting your health, contentment, and professional development through tools and initiatives designed to help you thrive. While benefits may vary by location, you can expect the following wherever you join us:

• Health and well-being programs to keep you thriving in both body and mind.
• Employee discounts on Invisalign products.
• Learning opportunities though online learning resources and support for your individual development plans.
• Inclusive workspace that fosters diversity and collaboration.

Country-specific details will be shared with you by your recruiter during the interview process.

Discover Align:

At Align Technology, we are a global community of game-changers and smart team players, united by our belief in the power of a smile. Our dynamic team of exceptional employees is dedicated to transforming the industry and creating extraordinary outcomes every day.

We foster a culture where thinking differently and seeking new experiences are not just encouraged but celebrated. With the Align Mindset, we empower each other, ensuring every voice is heard and valued in an inclusive environment that inspires creativity and collaboration.

As part of our commitment to innovation, Align Technology includes Exocad and Cubicure, companies that enhance our offerings and extend our impact to industry transformation.

Eager to learn how we embrace diversity and nurture employee well-being? 

Explore Align’s culture here!

Want to discover more about exocad and Cubicure? Click on their names for additional information.

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Review our Applicant Privacy Policies for additional information.

Global Diversity Statement:

At Align, we believe in the power of a smile, and we know that every smile is as unique as our employees. As we grow, we are committed to building a workforce rich in diverse cultural backgrounds and life experiences, fostering a culture of open-mindedness and compassion. We live our company values by promoting healthy people and healthy communities, all with the intent of changing millions of lives, one unique smile at a time. 

Equal Opportunity Statement:

Align Technology is an equal opportunity employer. We are committed to providing equal employment opportunities in all our practices, without regard to race, color, religion, sex, national origin, ancestry, marital status, protected veteran status, age, disability, sexual orientation, gender identity or expression, or any other legally protected category. Applicants must be legally authorized to work in the country for which they are applying, and employment eligibility will be verified as a condition of hire.

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