Marketing Manager | Marketing | AFRE Cairo

Job Requisition ID: 157673 

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world’s most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate. 

By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day

Overview of the role

This role will be in charge of Al-Futtaim Group Real Estate & CFC brands’ marketing communications management & enhancement, promoting the brand on all platforms to help raise awareness and hence boost sales.

What you will do

• Define and execute the marketing and communication activities according to budget featuring creative marketing concepts to support the brand, generate revenues, and drive traffic.
• Manage campaign budgets, working with external vendors and internal stakeholders to manage all content.
• Work cross-functionally and with the marketing team to help establish the systems and processes that will consistently drive business growth.
• Align with the regional marketing team to ensure brand consistency.
• Ensure top-of-mind awareness of the brand and a wider targeted reach and align with the campaign’s key messages and goals.
• Supervise the designs, contents, and edits and oversee the production of printed promotional material including catalogs, brochures, and flyers.
• In charge of the marketing collateral inventory, design, and production.
• Develop briefs and assist in ideas creation and creative cycles (design, copywriting, etc.).
• Ensure all documentation required by Procurement & Finance is carried out across the team in line with policies and procedures.
• Assist the Head of Marketing in all daily work when required.
• Effectively handle the day-to-day Marcom activities.
• Oversee the implementation of the annual marketing plans, budget, and campaigns.
• Monitor competition’s marketing activities and report on any updates.
• Follow up with the Digital team on the integrated pipeline activities.
• Oversee & manage events & productions.

Required Skills to be Successful

• Interpersonal Skills
• Creative Planning
• Data Analysis
• Performance Management

About the Team

The Marketing team is a group of highly motivated, collaborative, and fun professionals across Egypt, looking to add a Digital Manager to the department.

What equips you for the role

• Bachelor’s degree in Business Administration or any relevant field.
• 5-7 years of experience in various marketing functions.
• Experience in budget management and product knowledge.
• Proficient use of ERP Systems.

About Al-Futtaim Group Real Estate

The real estate development and operations arm of Al-Futtaim, Al-Futtaim Group Real Estate is responsible for a multi-billion-dollar portfolio across MENA. With high-quality residential, business, retail, tourism, educational and healthcare developments, the master developer caters to the diverse needs of cities and communities in the region. From origination, conception, development, sales, procurement and construction of mega-projects and the leasing, operation and management of these projects after completion, Al-Futtaim Group Real Estate (AFGRE) has been developing and managing owned landbanks, unlocking the economic potential of the region and contributing to future development for more than 40 years. 

Our focus is to enable and invest in meaningful relationships to make our properties the best places to live and work, build additional products and services and enable partnerships to create true value to our customers throughout their entire experience with us.

AFGRE is responsible for master planning of all projects in its portfolio, including two large scale mixed use destinations: Dubai Festival City and Cairo Festival City.

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