Marketing Manager (Lead Generation and ABM)

Corby / London

Hybrid Working

We are looking for a Marketing Manager to lead the lead generation and account-based marketing (ABM) activity for the local market (UK&I).

The role will manage the lead gen process working closely with the sales team and take ownership of the account-based marketing campaigns to drive acquisition and growth within the market.

The role requires collaboration across functions and geographies to ensure lead gen and account-based marketing campaigns are best in class and maximised for optimal results. 

Why?…Following a period of change and the development and creation of the COO organisation and Marketing function, the role has been created to become a collaborative and energised part of our marketing community.

Our Marketing community need to drive customer demand and lead the coordination or our brand and customer plans across Marketing, P&SM and Sales.

Our goal…is to deliver sustainable and profitable growth which is efficient in its delivery to drive down costs.

We will drive out inefficiency and cost to invest in leadership, skills, and capability to drive best practice end-to-end integrated planning and commercial programs.

The role will be a core part of our local marketing community and will help to set the tone for greater alignment and consistency across our marketing teams.

You will lead the following…

• Development and execution of ABM campaigns
• Reporting and evaluation of ABM campaigns against set KPIs
• Management of the marketing lead gen process
• Management of Telemarketing activities
• Team lead for HubSpot form generation and tracking
• Channel owner for Direct Mail activities

What you will do…

Lead Generation;

• Manage the marketing lead generation process – from collation of lead contact information, marketing qualification to liaison with sales to provide sales qualification of marketing leads
• Responsible for qualification implementation for MQLs ensuring the leads are properly qualified for follow up i.e. lead nurture required or refer to sales for sales qualification (SQL)
• Responsible for the tracking and monitoring of marketing lead outcomes e.g. won/lost opportunities as well as opportunity value and cost per lead measures
• Collaborate with wider marketing team to ensure lead generative opportunities are realised across marketing activities e.g. events, industry reports etc
• The marketing team lead for Salesforce – ensuring marketing leads are managed/processed through the platform with the local sales team
• Responsible for creation of HubSpot forms for lead gen data capture
• Channel owner for Direct Mail, responsible for implementation of customer direct mail requirements to support campaigns, ABM and wider marketing team activity as required

Account Based Marketing (ABM);

• Work with ABM agency to develop campaign plans that identify key accounts, provides account analysis/intelligence, develop ABM execution plan and provide reporting
• Work with team’s Data Analyst to provide insights and audience data to inform ABM strategy and account information
• Work closely with Senior Marketing Manager (campaigns and propositions) to ensure ABM campaigns align with overarching campaign plans, with a focus on 1:Few and 1:1 ABM programmes
• Develop and deliver lead nurture programmes, with support from the Group Digital Marketing function, to ensure non-MQLs are nurtured through the lead/marketing funnel

What we are looking for from you…

• At least 2 years campaign development and management (essential)
• Account based marketing (essential)
• B2B lead generation campaign delivery
• Direct Mail planning and execution
• B2B sales engagement delivery
• Project management tools e.g. Monday.com
• Power BI – marketing results/data analysis and reporting tools/platforms (desirable)
• Customer insight (desirable)

RS…who are we?

At RS we’ve been solving engineering problems for over 80 years: big ones, small ones, easy and difficult ones. We turn the ‘what ifs’ into the ‘why nots’, the impossible into the possible.

Our purpose? Making amazing happen for a better world.

We offer service and product solutions. We send out a parcel every 2 seconds, to over 130 countries. We provide over 700,000 in-stock and over 3 million unstocked products to more than 1.2 million customers.

We want people like you, as you are curious about things, you like doing things differently and in a human way with empathy. Because that’s exactly how we partner with people – our customers, suppliers, colleagues, and communities – to solve problems. 

We’ll also invest in your development and wellbeing – because building a more diverse and inclusive culture, being ethical, responsible, and committed to our Environment, Social and Governance (ESG) action plan is at the heart of everything we do.

Come and join us and over 2000 colleagues here in the UK – and we’ll help you to think big, do more and unleash your brilliance, so you do amazing things too.

Rewards

At RS, as well as the usual employee benefits you’d expect from a FTSE listed company, we’ve just introduced several new Family Friendly Policies including:

• Help for people to take control of ongoing Health conditions such as diabetes or asthma.
• Support for Neurodiverse colleagues and families with neurodiverse members.
• Support for Women at different life stages from streamlined fertility support through to diagnosis and monitoring of both endometriosis and menopause.
• Helping our LGBTQ+ community through enhanced coverage for trans colleagues.

Are you ready to explore the possibilities?

What to do next…if this feels like the right role for you, just click the ‘Apply Now’ button. You’ll need to create an account if you don’t already have one and attach your CV and a cover letter if you would like to.

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