Marketing Manager – Issuer Services, Capital Markets (FTC)

Marketing Manager – Issuer Services – 12 months

The Manager role within the Business Marketing team will lead the delivery and strategy of the marketing plans and activity to support the strategic and commercial goals of Issuer Services from the Capital Markets division of LSEG.

More about Issuer Services:

The Issuer Services platform is at the heart of the relationship between issuers and investors, advisors, service providers and regulators – making ever closer connections possible regardless of geography.

With contacts and communication the lifeline of a successful listing, the platform enables constructive connections between the issuer community, the global audience of retail & institutional investors with outstanding digital services like SparkLive. Our Marketplace offers services from a selection of hand-picked advisors whose expertise can help at every stage of the IPO process.

London Stock Exchange Issuer Services enables companies access to;

• A company profile which is clear, visible and attractive to investors
• Intelligence portal in which they have access to a number of valuable data, including ESG data score, Deals Data Feed, Reuters News and Global Intelligence, financially saving issuers thousands
• Spark which is an extensive library of educational resources and knowledge drawn from the best thought-leadership across the market
• In addition, we provide paid for services including our outstanding webcasting service, SparkLive
• Lastly, we have Marketplace, our network of outstanding companies assembled to support corporates through an IPO or as a public company through a wide range of products and services.

Role Responsibilities & Key Accountabilities:

• Leads and supports the global strategy and planning process for Issuer Services reporting into the Director of Business Marketing and the wider team
• Accountable for deploying global strategic direction and ensuring the coordination of all marketing activities (crafting strategic marketing campaigns, creating opportunities to target key audiences ensuring the customer is the priority in our planning, thinking, product launches, large and wide-ranging events, SEO implementation and more) across the function to deliver marketing metrics and excellent results
• Supporting SparkLive, Intelligence, Spark, Marketplace, ensuring improvement of the overall Issuer Services and London Stock Exchange’s go-to-market plans and objectives
• Develop and deliver a customer-first, coordinated marketing strategy, conducting competitor analysis and establishing tactical plans that supports core business objectives and ties to key market themes, customer needs and commercial objectives
• Responsibility for the £350k marketing budget to help achieve our business objectives through thoughtful and strategic campaigns
• Ensuring each marketing objective/campaign has critical metrics associated to it in order to measure the success and help optimise current and future campaigns, enabling showcasing key results to senior business team members
• Work with the core, relevant teams to influence and support marketing programs and new product launches and update webpages in line with the SEO strategy, and develop a smoother customer user friendly experience
• Promote marketing standard process and encourage greater interaction/dialogue between the business, Sales and Central Marketing teams
• Working with and supporting the wider marketing team, agencies and suppliers to ensure the detailed and timely execution of marketing campaigns and content development
• Working with the partners to help define client demographics and implement effective segmented campaigns to drive engagement within the platform and/or product lines

Qualifications & Experience:

• Degree or equivalent experience in marketing, finance or related fields;
• Moderate Marketing experience in a B2B environment;
• Validated experience effectively influencing both business and marketing partners;
• Experience in leading and handling a marketing budget
• Basic understanding of global equity markets.

LSEG is a leading global financial markets infrastructure and data provider. Our purpose is driving financial stability, empowering economies and enabling customers to create sustainable growth.

Our purpose is the foundation on which our culture is built. Our values of Integrity, Partnership, Excellence and Change underpin our purpose and set the standard for everything we do, every day. They go to the heart of who we are and guide our decision making and everyday actions.

Working with us means that you will be part of a dynamic organisation of 25,000 people across 65 countries. However, we will value your individuality and enable you to bring your true self to work so you can help enrich our diverse workforce. You will be part of a collaborative and creative culture where we encourage new ideas and are committed to sustainability across our global business. You will experience the critical role we have in helping to re-engineer the financial ecosystem to support and drive sustainable economic growth. Together, we are aiming to achieve this growth by accelerating the just transition to net zero, enabling growth of the green economy and creating inclusive economic opportunity.

LSEG offers a range of tailored benefits and support, including healthcare, retirement planning, paid volunteering days and wellbeing initiatives.

We are proud to be an equal opportunities employer. This means that we do not discriminate on the basis of anyone’s race, religion, colour, national origin, gender, sexual orientation, gender identity, gender expression, age, marital status, veteran status, pregnancy or disability, or any other basis protected under applicable law. Conforming with applicable law, we can reasonably accommodate applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs.

Please take a moment to read this privacy notice carefully, as it describes what personal information London Stock Exchange Group (LSEG) (we) may hold about you, what it’s used for, and how it’s obtained, your rights and how to contact us as a data subject.

If you are submitting as a Recruitment Agency Partner, it is essential and your responsibility to ensure that candidates applying to LSEG are aware of this privacy notice.

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