Marketing Manager – Hotel Field Marketing Services Europe

The Role

As the Field Marketing Manager, you are a key team member for the IHG Europe Field Marketing Service as a strategic marketing partner for our franchised estate of hotels. The role focuses on activating the digital marketing assets IHG provides to all our hotels.

A snapshot of what the role entails:

• Act as primary liaison between Marketing Director/Managers and EMEAA Field Marketing Managers for global alignment.
• Develop revenue-generating solutions in collaboration with hotel teams.
• Analyse hotel performance data and conduct regular meetings with on-property marketing managers to communicate insights.
• Coordinate strategic information exchange between hotels and internal teams, advocating for hotel business requirements enhancement.
• Lead communication with hotels on marketing plans, digital tools, and campaign execution, focusing on driving revenue growth and brand loyalty.
• Educate hotel teams on marketing and digital trends while advocating for their best interests to enhance FMS deliveries.
• Manage digital capability development, and hotel marketing support to maximise hotel channel utilisation and performance.

What we need from you

The chosen candidate will possess the following:

• Fluent German and English language skills required.
• Hospitality or other consumer focused sector, preferably within a large multinational company.
• Experience in engaging cross functional working approach with a focus on Project -management skills.
• Experience in digital marketing and CRM on either client or agency side.
• Strong analytical skills with the ability to drive insights from data to drive decision making.
• Superior oral and writing communication and presentation skills, public speaking, and group decision facilitation. Ability to write effective marketing copy, proof-read and follow style guides.
• Ability to influence internal customers (hotel teams) and effectively establish strong working relationships that produce solid results.

We would love it if you also had:

• Additional language Skills an advantage (French, Dutch, Spanish, Italian)
• Understanding of digital marketing in the hotel industry.

Closing Date for Applications: 25/03/2025

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At IHG, we’ve made a promise. As one of the world’s leading hotel groups, we’re here to deliver True Hospitality for Good. Making our guests and colleagues feel welcome, cared for, recognised and respected – wherever they are in the world. Want to be part of the journey?

Who we are

At IHG Hotels & Resorts, we work together to deliver True Hospitality for Good on a global scale. With corporate offices and over 6,000 hotel destinations worldwide, a career at IHG is the perfect way to broaden your horizons. You’ll experience our unique culture and brilliant colleagues who will support and inspire you. With a host of corporate opportunities to choose from, wherever you are on your career journey, and whatever you want to achieve there’s Room for You at IHG.

Over recent years, we’ve transformed our company. We have bold ambitions to drive performance and maintain our relentless focus on growth in order to be the hotel company of choice that guests & owners love.

We are a hospitality business at our core and value connections and being together helps us foster a unique sense of belonging that also supports productivity. That’s why here at IHG, we give our colleagues flexibility and balance – working in a hybrid way, blending office and remote working collectively. We recognise that every role is different, that’s why leaders work with teams to determine how and when they collaborate.

We provide a wide range of benefits designed to help you live your best work life. These include impressive room discounts across our many properties, recharge days and volunteering days throughout the year. Through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace. We offer a unique and inclusive culture, where there is always Room for You to belong, grow and make a difference.

Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other category protected by applicable laws. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.

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