Marketing Manager, External Events Communications (Remote with global travel)

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Siemens Digital Industries Software is an international leader in the growing field of Product Lifecycle Management (PLM) and Electronic Design Automation (EDA) software, hardware, and services. Siemens’ products are used to manage or create more than 40 percent of the world’s 3D data. Our culture encourages creativity, welcomes fresh thinking, and focuses on growth so our people, business, and clients can achieve their full potential. We work with more than 100,000 customers in industries ranging from consumer-packaged goods to aerospace and automotive engineering, leading the digitalization of their planning and manufacturing processes. Our portfolio includes additive manufacturing software, leading industrial IoT service solutions, innovative design and performance simulation software, and an adaptable PLM System that connects people and processes across functional silos.

Position Overview:

The Event Communications Manager is a key role within the Global Events team at Siemens. This individual is responsible for developing and executing comprehensive communications strategies for a defined set of internal and/or external Siemens-led and third-party global events. These events may take various forms, including virtual, physical, or hybrid experiences. The role involves supporting event strategists and operations managers to promote events, drive audience acquisition, and inform internal colleagues about event plans and their impact on business objectives. We seek an inquisitive and strategic-minded marketing manager proficient in both outbound and inbound marketing strategies with excellent writing proficiency. They will bring a motivated, honest, and optimistic approach to work and be adept at immersing themselves in cross-functional teams, contributing valuable insights and fostering collaborative efforts.

Key Responsibilities:

• Develop omni-channel communication plans rooted in business and event objectives.

• Communicate event priorities and objectives for the communications plan, presenting to management and tracking progress throughout the year.

• Lead and execute the content plan for events, including creative direction, interviews, content creation, and post-production editing. Manage internal and external videographers and photographers.

• Measure and evaluate communications data to make strategic decisions and enhance effectiveness.

• Function as a confident ambassador for each customer-facing global event, focusing on driving awareness internally and collaborating with Sales, Customer Success, Support, Partners, and Community organizations.

• Build and manage relationships, expectations, and creative briefs with agencies and internal stakeholders.

• Take a customer-centric approach, aligning with marketing trends, creating memorable moments, and personalizing communications for the target audience.

• Write, manage, and maintain communication updates across all event types and provide monthly entries to the internal company newsletter.

• Drive and Manage campaign assets (website copy, social media posts, blogs, emails, videos, newsletters, etc.) to promote events and drive audience acquisition, working in a cross-functional team.

• Coordinate campaign execution with the Digital Platforms team, PR/social media team, corporate communications teams, and/or field marketing team.

• Leverage high-level messaging established by event strategists and corporate communications team, adapting, and optimizing for different media and delivery mechanisms.

• Maintain corporate brand standards and messaging consistency.

Skills and Abilities:

• Eight to ten years of related experience, including five to seven years in communications and promotions in a business-to business environment.

• Proven ability to work across functions and organizations to drive results.

• Experience developing communications plans for virtual, physical, and hybrid events preferred.

• High degree of audience empathy.

• Preferred expertise in one or more of the following competencies: omni-channel digital communications strategy, marketing communications, social media strategy, website and performance analytics, writing/copy writing

• Preferred background in the technology industry.

• Optional experience in paid media (display, programmatic search, email, and social community management.

• Management of event communications to multiple complex stakeholder groups.

Education and Experience Requirements:

• Bachelor’s degree in marketing, communications, or a related field.

• Preferred certifications/affiliations: Certified Meeting Professional (CMP), Certified Special Events Professional (CSEP), Certificate in Meeting Management (CMM), and/or Digital Events Strategist Certification (DES).

Working Conditions/Physical Requirements:

• Work from a home office with a globally dispersed team.

• Willingness to travel 20 – 40% of the time.

The salary range for this position is $99,000 to $178,200 and this role is eligible to earn incentive compensation. The actual compensation offered is based on the successful candidate’s work location as well as additional factors, including job-related skills, experience, and relevant education/training. Siemens offers a variety of health and wellness benefits to employees. Details regarding our benefits can be found here: www.benefitsquickstart.com. In addition, this position is eligible for time off in accordance with Company policies, including paid sick leave, paid parental leave, PTO (for non-exempt employees) or non-accrued flexible vacation (for exempt employees).

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