Marketing Manager – Digital Intersection / V2X

Miovision is a global industry leading company providing agencies and organizations modern tools to improve today’s traffic problems. We offer solutions that collect multimodal traffic data and uncover actionable insights, helping organizations get more out of their road network. The result: streets capable of moving more people – safely and efficiently – whether they are in a car, on a bus, on a bike or e-scooter, or walking. Since 2005, our systems have counted or assisted more than thirty billion vehicles around the world. With global headquarters in Kitchener, Canada, as well as operations in Germany, Serbia and the United States. For more information, visit miovision.com.

Position Summary 

You will play a pivotal role in developing, shaping and executing marketing strategies to promote our solutions, drive customer engagement, and strengthen our market position with differentiation.

Key Accountabilities 

• Develop and implement comprehensive marketing strategies and plans for vehicle to everything (V2X), supporting the future of Miovison’s Digital Intersection and growth business objectives.
• Define target audience segments, value propositions, and positioning for our solutions.
• Collaborate with internal and external cross-functional teams to ensure marketing strategies are integrated with product development, sales, engineering, and customer support efforts.
• Develop and execute marketing campaigns to generate awareness, and support customer engagement and Miovision leadership.
• Create compelling stories, establish messaging and content that effectively communicates the value of our solutions to the target audience.
• Utilize various marketing channels, including digital marketing, social media, email marketing, events, and trade shows, to reach and engage the target audience.
• Drive the go-to-market strategy for new product launches and enhancements.
• Ensure consistent brand messaging and visual identity across all marketing communications and touchpoints.

Skills/Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 5+ years of experience in relevant marketing roles, brand and product management.
• Prior landscape understanding of Policy, Telco, related technologies or OEM Vehicle manufacturing experience a plus.
• Strong strategic thinking and ability to develop and execute effective marketing strategies.
• Proficiency in marketing tools and platforms, such as CRM systems, marketing automation, and analytics tools.
• Excellent written and verbal communication skills, with the ability to create compelling messaging and content for different target audiences.

Perks and Benefits

Note: We have reopened our Canadian and US offices but will continue to offer flexible onsite and remote work options. Our Benefits are designed to reflect this and include: 

• Comprehensive health benefits starting on day one
• RRSP Matching Plan 
• Mio-Days: We extend all three-day weekends to four-days and provide a Holiday Shutdown in December 
• Virtual Healthcare Service providing employees and their families access to healthcare providers 24/7
• Internet subsidy and a remote work allowance 
• Enhanced paternity and maternity leaves
• Unlimited vacation policy
• Virtual fitness classes

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Please indicate if you require accommodation on your application, and our team will work with you to meet your accessibility needs.

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