Marketing Manager, Delegate Marketing – Cannes Lions

Company Description

Informa Festivals marks an exciting new chapter in B2B events, bringing some of the world’s most

influential creative, technology and business festivals together. We’re combining prestigious brands like

Cannes Lions, Black Hat, Money20/20 and London Tech Week with cutting-edge marketing intelligence

platforms and advisory services to deliver unmissable experiences and insights.

Our festival-led approach reimagines traditional B2B events, creating powerful, immersive experiences

that drive innovation and industry advancement. Building on decades of expertise and powered by

Informa’s international reach, we’re shaping the next generation of business festivals.

We’re part of Informa, a global business with a network of trusted brands in specialist markets across

more than 30 countries, and a member of the FTSE 100 who are #3 in Glassdoor’s Best Places to Work

2025 UK list

Job Description

This role is based in Holborn, London, UK 3 days a week

This role is an exciting opportunity to work with multiple teams across the LIONS Brand, creating, executing and reporting on a number of marketing initiatives throughout the year to attract and retain delegates across our Events, with a focus on Cannes Lions International Festival of Creativity.

In this role your challenge is to innovate the way in which we go-to-market with the Delegates product, driving customer engagement and positive brand perception across our attendee base.

You’ll be responsible for delivering the go-to-market strategy for the Cannes Lions delegates, focusing on both new business lead acquisition and customer retention with detailed marketing planning and reporting.

You will join a team of changemakers. The Marketing team’s purpose is to champion change to create the most powerful global creative community and drive growth for the brand.

Key accountabilities

• You will be responsible for crafting and executing a year-round marketing strategy and plan for our attendees at Cannes Lions, with support of delegate volume and brand KPIs. This includes targeted marketing to both new and existing delegate audiences in close collaboration with event, customer experience, content and sales teams.
• You’ll build deep customer understanding to develop insight-led marketing strategies that address clear customer needs, while also creating sales enablement materials and on-site customer-led experiences that strengthen the delegate community.
• You’ll lead data analysis and regular delegate marketing performance reporting, establishing KPIs with the commercial team and delivering timely campaign reports to all levels of stakeholders across the business.
• You’ll collaborate with Content, Creative and Video teams to develop compelling speaker and case study marketing, crafting engaging messaging and targeting strategies that build excitement about Cannes Lions among delegates and prospects.
• You’ll work with the Delegates team to create exceptional customer experiences and community-building activities that foster stronger connections within the Cannes Lions delegate network.
• Work closely with Creative, Press and Digital Marketing teams, writing briefs that enable the delivery of a world-class marketing campaign.
• You’ll collaborate with our regional festival teams and advise on delegate marketing strategy and planning.
• You are an advocate and ally for diversity, equity and inclusion.
• You are a connector, working hard to ensure people and projects are not inadvertently siloed or silenced.

This list is not exhaustive and there may be other activities you are required to deliver.

Qualifications

Skills, experience & qualifications required

• Minimum 4-6 years experience in marketing, ideally working on or close to an event
• Experience of developing and delivering multi-channel marketing campaigns
• Experienced briefing internal creative teams or agencies
• You excel in stakeholder management, you’re an expert communicator and you’re comfortable setting clear channels of communication and managing expectations across multiple teams
• You have demonstrated proficiency in data analytics with strong reporting capabilities to translate complex information into actionable insights.
• You’ve got experience in project management and you have a proven track record of delivering work to a deadline, keeping teams regularly updated along the way
• You have a proven track record of managing competing priorities, and driving campaigns with clear project plans and regular communication
• You’re familiar with the creative communications industry

Additional Information

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s

some of what you can expect when you join us. But don’t just take our word for it – see what our

colleagues have to say at LifeAt.Informa.com

Our benefits include:

• Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and
• most of us balance time in the office with time working remotely
• Great community: a welcoming culture with in-person and online social events, our fantastic
• Walk the World charity day and active diversity and inclusion networks
• Broader impact: take up to four days per year to volunteer, with charity match funding
• available too 22 Informa PLC informa.com
• Information Classification: General
• Career opportunity: the opportunity to develop your career with bespoke training and
• learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn
• Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• A flexible range of personal benefits to choose from, plus company funded private medical
• cover
• A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
• Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more
• Recognition for great work, with global awards and kudos programmes
• As an international company, the chance to collaborate with teams around the world

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues

who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have

most – although not all – of the skills and experience listed, we welcome your application.

At Informa, you’ll find inclusive experiences and environments where all perspectives and backgrounds

are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

See how Informa handles your personal data when you apply for a job here

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