Marketing Manager, Creator Marketing & Community

Responsibilities

About the Team: The Creator Marketing Team delivers best-in-class campaigns and events that drive product awareness, adoption, and amplify key creator narratives. This team plays a vital role in strengthening TikTok’s position as a trusted partner for creators, empowering them with tools, guidance, and inspiration to elevate their content and experiences. About the Role: We are seeking a Creator Marketing Manager to support TikTok’s Creator Marketing strategy and operations by spearheading some of our biggest global creator programs, campaigns, and tentpole activations. This individual will be responsible for developing creator marketing campaigns and operational frameworks that elevate TikTok’s global creator presence and drive business growth. This position requires a hybrid work schedule, with employees working in the office three days per week or as directed by management. Preferred location in New York or L.A. Key Responsibilities – Develop and execute global creator marketing programs, campaigns, and activations that ladder up to TikTok’s business objectives—ensuring each initiative drives measurable impact and global relevance. – Develop playbooks, toolkits, channel marketing processes and frameworks to guide regional teams in executing standardized, scalable marketing programs—ensuring consistency while allowing for local adaptation. – Manage the creator brand health tracker (cBHT), and program/event survey management. Communicate key creator marketing insights broadly across the organization with key recommendations to inform the business. – Develop and deliver creator events and activations to drive perception and behavioral outcomes. – Project manage key global marketing operations; identify opportunities to improve and optimize operational excellence to drive product awareness, adoption and creator business metrics. – Build strong partnerships with internal teams (Marketing, Content, Product, Legal, Comms, Procurement, Sales, etc.) and external stakeholders to ensure flawless execution and alignment with broader company objectives. – Drive strong collaboration between regional teams and provide strategic consultation and guidance on local executions while ensuring alignment with global strategies. Create forums for ongoing dialogue and knowledge-sharing across regions. – Align on joint strategies to drive shared business, content, and product goals—ensuring efficiency, consistency, and long-term impact across programs and campaigns.

Qualifications

Minimum Qualifications – BA/BS degree or equivalent practical experience. – 5+ years of experience in global marketing strategy, integrated campaigns, or brand activation—preferably in the creator, tech, or consumer space. – Proven track record of leading complex, global marketing initiatives with cross-functional and regional teams. – Deep operational expertise, including developing 0-1 global processes, project management, budget management, resource prioritization, and stakeholder alignment. – Exceptional cross-functional leadership skills, with the ability to influence at all levels and manage ambiguity across global teams. – Experience working directly with creators and industry stakeholders to craft authentic and impactful experiences and campaigns. Preferred Qualifications – Strategic thinker with a strong creative lens, capable of developing campaigns that resonate with diverse, global audiences. – Strong understanding of marketing measurement frameworks and experience partnering with data and analytics teams to build and test scalable measurement solutions. – Strong understanding of TikTok’s creator ecosystem and a passion for shaping creator experiences on a global scale.

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