Marketing Manager – ANZ

Job title: Marketing Manager – ANZ

Company: Pearson


Job description: Job Category: Go To MarketJob Description:Marketing Manager – ANZLocation: Remote-based in Australia or New Zealand, with occasional travel across the regionHours: Full-time (37.5 hours per week)Reporting to: Senior Marketing Manager – ANZPurpose of the RoleAs Marketing Manager – ANZ, you’ll lead the strategy and execution of integrated marketing initiatives that drive awareness, customer engagement, and revenue growth across Australia and New Zealand. Blending creativity with commercial focus, your remit spans full-funnel marketing campaigns, sales enablement, events, and digital performance.You’ll be the go-to partner for the regional sales team – developing impactful campaigns, crafting high-quality marketing resources, and delivering events that build our brand and deepen relationships with educators and students. You’ll work collaboratively with cross-functional teams to ensure everything we do is insight-driven, locally relevant, and aligned with business priorities.This is an exciting opportunity for a hands-on marketer who enjoys variety, thrives on delivering results, and wants to shape how we grow in ANZ.Key ResponsibilitiesCampaigns & Digital Marketing (50% of role)Plan and execute integrated, full-funnel B2B and B2C campaigns aligned to commercial goals and customer needs.Develop and deliver targeted Account-Based Marketing (ABM) initiatives in collaboration with the sales team.Work with our Centres of Excellence to drive paid digital regionally focused activity across PPC, SEO, paid social, and email – continually optimizing for impact and ROI to drive online conversions.Track and report on campaign performance and use data-driven insight to iterate and improve future marketing activities.Act as a key regional marketing performance contact, collaborating to align across central functions, Centres of Excellence and local sales teams to keep them abreast of performance metricsDevelop data-based campaigns and content that connects with educators and students across the entire learner journey, with specific messaging tailored to the different points in the marketing funnel.Localise global messaging to ensure it resonates within the ANZ educational landscape and maintains a customer focus.Partner closely with regional sales, product and global marketing teams to ensure seamless campaign execution and alignmentCampaigns Reporting & Optimisation (20% of role)Track marketing and event performance metrics, using data to inform decisions and improve future efforts.Report regularly on KPIs to stakeholders, highlighting progress and opportunities.Internal Sales Enablement (20% of role)Create, localise and maintain compelling sales materials including toolkits, decks, case studies, and product overviews.Localize global assets and ensure all sales enablement resources reflect the voice of the customer and are tailored to the regional context.Support key account strategies with tailored content, resources, and messaging.Act as the regional marketing point of contact – championing customer needs, market trends and local insights ensuring that they help drive the campaigns and the direction of all sales enablementEvents & Sponsorships (10% of role)Lead the planning and execution of webinars, conferences, sponsorships, and customer-facing events in ANZ.Ensure every event reinforces brand visibility, delivers value to attendees, and supports commercial outcomes.Coordinate logistics, comms, and post-event follow-up, working cross-functionally to maximize impact.Skills & CompetenciesProven experience in integrated marketing, campaign delivery, and sales enablement.Proven experience in digital performance marketing and Account Based MarketingExcellent copywriting and communication skills – able to tell compelling stories that drive action.Strong event planning and project management capabilities.Collaborative and customer-focused, with experience working cross-functionally in a matrixed environment.Data-driven with strong analytical skills and attention to detail.Background in education or interest in the sector.QualificationsDegree-level education in Marketing, Communications, or related field (or equivalent experience).Professional marketing qualification desirable

Expected salary:

Location: Australia

Job date: Fri, 08 Aug 2025 23:16:16 GMT

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