Marketing Manager, Advisor Growth

We are a leading financial services provider committed to making decisions easier and lives better for our customers and colleagues around the world. From our environmental initiatives to our community investments, we lead with values throughout our business. To help us stand out, we help you step up, because when colleagues are healthy, respected and meaningfully challenged, we all thrive. Discover how you can grow your career, make impact and drive real change with our Winning Team today. 

Working Arrangement

Hybrid

Job Description

You’re an experienced marketer who is looking for a place where you have the freedom and scale to significantly impact marketing practices and impact revenue and growth. A place with strategic leadership and an entrepreneurial culture. Somewhere where you can make things happen.

As a Marketing Manager on the Insurance Marketing team, you’ll be responsible for developing and managing integrated, life insurance advisor marketing campaigns, as well as a wide variety of marketing activities, including lead generation, market analysis, vendor relationships, media management, and program development.

The ideal candidate is data-driven, growth minded, with a proven track record in building, executing, and delivering high-impact customer strategies and personalization tactics. If you are passionate about Growth Marketing, thrive at the intersection of data, innovation, and marketing, and are customer obsessed, this is the place for you.

Responsibilities:

Program Deployment & Delivery

• Develop and deploy marketing campaigns to acquire new advisors, and meet specified targets for new advisor acquisition
• Track innovative marketing approaches and competitive positioning and continually push the envelope to ensure Manulife employs and leverages all opportunities (positioning, spend, communication vehicles etc.) to ensure we communicate in the most compelling way to achieve our objectives
• Serve as a strategic expert and lead on initiatives that not only drive sales growth for the insurance business but also improve advisor perception results
• Build strategic campaigns and measure performance across a portfolio of earned and paid channels while pivoting as required to meet evolving business and industry landscape
• Work with data to analyze needs of advisor prospects, business and effectively translate analytics into clear insights and actionable recommendations
• Manage multiple projects concurrently from ideation through execution, while reporting on key milestones to internal and external stakeholders

Performance Marketing:

• Establish channel forecasts and budget recommendations, with the speed and ownership to adjust tactics and strategies quickly based on learnings and opportunities
• Lead campaign launches, optimization, and reporting inclusive of creative, campaign setup, audience targeting, and budget management.

Relationship management:

• Work closely with internal partners (Retail Distribution, Data Analytics, Legal, Compliance, Digital Marketing Teams, Creative Services) and external partners (Creative and Media agencies) on national marketing and advertising campaigns, including creative development, execution and measurement
• Build and maintain effective, productive, and collaborative relationships with internal and external partners. Influence these partners and leverage their assets to best meet mutual objectives
• Manage day-to-day working relationships with internal and external partners and act as marketing and communications subject matter expert as it relates to customer acquisition marketing
• Influence without authority, ability to motivate and manage a cross functional, blended team of specialists
• Communicate key insights and relevant facts effectively to different audiences, including crafting comprehensive and compelling narratives and proposals with a keen eye for strategic positioning.

Requirements:

• 5+ years of Marketing, Digital and Business Management experience
• Financial services industry experience is an asset

Competencies:

• Strong analytical, troubleshooting and problem-solving skills while working in a face-paced environment with changing priorities
• You can easily build relationships and have been part of large, cross functional teams that are working to solve complex problems
• Proven track record for coaching high-performing teams
• Experienced practitioner of Agile Marketing
• Ability to generate meaningful business and customer insights from a variety of dashboards
• You think big, are willing to disrupt yourself and the status quo and are customer obsessed with an entrepreneurial mindset to drive change
• You are comfortable owning revenue targets and managing budgets

What we bring

• A bold ambition and set of goals to drive transformation in our industry
• A leadership team dedicated to your growth and success
• Our best, everyday
• Learn more about us here (https://www.manulife.com/en/careers/why-join-us.html)

Manulife has lots of perks including, but not limited to

• Competitive compensation
• Retirement Savings Accounts including a RPP (Pension Plan), RRSP (Retirement Savings Plan), and TFSA (Tax Free Savings account)
• Manulife Share Ownership Program with employer matching
• Customizable Benefits Package including Health, Dental, Vision, and 100% of Mental Health expenses
• Financial support for ongoing training, learning, and education

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services group that helps people make their decisions easier and lives better. With our global headquarters in Toronto, Canada, we operate as Manulife across our offices in Asia, Canada, and Europe, and primarily as John Hancock in the United States. We provide financial advice, insurance, and wealth and asset management solutions for individuals, groups and institutions. At the end of 2022, we had more than 40,000 employees, over 116,000 agents, and thousands of distribution partners, serving over 34 million customers. At the end of 2022, we had $1.3 trillion (US$1.0 trillion) in assets under management and administration, including total invested assets of $0.4 trillion (US $0.3 trillion), and segregated funds net assets of $0.3 trillion (US$0.3 trillion). We trade as ‘MFC’ on the Toronto, New York, and the Philippine stock exchanges, and under ‘945’ in Hong Kong.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law. 

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact recruitment@manulife.com.

Salary & Benefits

The annual base salary for this role is listed below.

Primary Location

Waterloo, Ontario

Salary range is expected to be between

$77,250.00 CAD – $139,050.00 CAD

If you are applying for this role outside of the primary location, please contact recruitment@manulife.com for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact recruitment@manulife.com for more information about U.S.-specific paid time off provisions.

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