Marketing Manager – Activation and Trade

Job title: Marketing Manager – Activation and Trade

Company: Specsavers


Job description: What we can do for youAt Specsavers, we know that to reach your full potential you need to work somewhere that will bring out your best. We pride ourselves on offering a workplace with a supportive, driven, flexible and inclusive culture.In 2024, we were proudly recognised as one of Australia’s Best Places to Work for the second consecutive year and ranked 16th on Fortune’s list of the World’s 25 Best Workplaces.Here’s a taste of just some of our perks:Quarterly bonus schemeTwo free pairs of glasses each yearOn-site free parkingBirthday, Volunteer, Professional Development and Paid Parental LeaveHealth & Wellbeing programsFully funded social club – provides a wide range of activities throughout the yearSo, if you like the sound of working for a company that’s dedicated to improving the lives of both their people and customers – we think you’d look good at Specsavers.The Role & TeamWe are seeking a dynamic Marketing Manager to join our Audiology Marketing team. Reporting directly into the Head of Marketing for Audiology, you will be responsible for the successful development and execution of high-volume, multi-channel campaign activity across Australia and New Zealand. This role plays a crucial part in supporting the Audiology business to achieve its ambitious growth targets, with a strong focus on Activation and Trade Marketing, including Local Area Marketing initiatives that drive hearing check bookings, sales, and average order value.As the Marketing Manager, you will lead the end-to-end delivery of campaigns, acting as the key relationship manager across planning, creative direction, media and supplier engagement. You’ll collaborate closely with internal and external stakeholders to bring campaigns to life, ensuring they are delivered on time, on budget, and with measurable impact.Your ability to drive innovation and operational excellence will be essential, as you optimise activity to ensure market-leading outcomes and maximise return on investment. In addition, you will support a Marketing Executive, fostering a high-performing, agile team environment.We embrace a hybrid work approach to ensure a great work-life balance. When you’re not working remotely, you’ll be based at our Support Office in Port Melbourne, ready to make things happen!The Skills We’re Looking For:Experienced Marketing Manager with Proven experience delivering multi-channel campaigns, from strategy and briefing through to execution and performance reviewA solid understanding of agency briefing and managementExperience in trade marketing, activation, and Local Area Marketing to drive volume and customer engagementExcellent communication skills, with the ability to influence and collaborate across teamsFamiliarity with customer segmentation and value proposition developmentAbout UsSpecsavers are rated the market leader for eye tests, the retailer of choice for contact lenses and one of the fastest growing hearing providers in Australia and New Zealand. We are on a continual mission to transform eye and hearing health by eliminating preventable vision loss and blindness, including Glaucoma and Diabetes, through improved prevention and early detection, as well as providing accessible and affordable hearing care.At Specsavers we believe a diverse, inclusive, and flexible culture enables our people to bring their whole selves to work and be proud of doing so. When it comes to flexibility, we understand that one size doesn’t fit all. Our flexible working at Specsavers enables us to work in ways that support our lifestyle to help us balance our career with the other important things in life.Creating a great place to work for our people is pinnacle to us and along with our Behaviours is at the core of everything we do. We like to think it’s a fun and positive place to work – why not have a look for yourselfApplicants for the role are required to have current working rights as per, relevant government legislation.

Expected salary:

Location: Port Melbourne, VIC – Melbourne, VIC

Job date: Sat, 21 Jun 2025 01:28:06 GMT

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