Marketing Manager

Overview

We have an opporunity within our Mumbai team for a Marketing Manager covering a blend of Product Management and Marketing.

The role is responsible for implementation of the Marketing strategy and support the achievement of annual financial targets, championing specific product line activities

Responsibilities

Be seen as the ‘Champion’ for defined product lines.

Development and implementation of a new marketing strategy for designated product line.

Lead the development of the EMEAI annual operating plan within the broader planning cycle and long range plan for the product line.

Acquire and analyze relevant market, industry and competitive data, communicate results to Sr. Management and make recommendations for marketing programs that create value for current and future Afton products in the marketplace.

Consult with sales/business, customers and OEM’s to determine market / customer needs and expectations.

Working in consultation with the Research & Development team, develop and present new product and market opportunities, ensuring Afton’s solutions meet agreed customer needs.

Develop Product line analysis and make recommendations for modifications to the product portfolio to meet marketing and profitability targets.

Consult with R&D regarding the status for product development in order to establish appropriate timeline for implementation of marketing programs.

Coordinate global marketing review of product portfolio pricing for designated product line.

Work with pricing team to monitor and manage pricing activity.

Support the sales team with the preparation of business propositions, product differentiation strategies, training material and market trend updates as required.

Work in cross-functional teams to monitor and develop tactics to achieve marketing and profitability targets. 

Qualifications

Degree or qualification in marketing or related field

Strong, relevant work experience in a marketing environment

Proven record of success in a full mix B2B marketing / Business Management role

Strong presentation skills

Ability to lead and influence internally and externally to achieve agreed objectives

Offers initiative to drive value in the areas where assigned champion

Use effective team working to ensure successful completion of projects

Excellent analytical skills – ability to assimilate large amounts of data, develop insight and articulate a clear way forward

Excellent communication skills

Able to work under pressure to achieve business goals

Effective project management skills

Demonstrate flexibility and adaptability to quickly changing business environment

Able to travel internationally as required 

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