Marketing Manager

About Us: 

BenchPrep is an award-winning learning platform purpose-built to help candidates feel more confident and prepared for their credentialing and certification tests by delivering an intuitive, efficient, and engaging study experience.

We help associations and credentialing organizations drive revenue by making it easy for learners to search, discover, purchase, and enroll in online study courses rich with interactive learning experiences. BenchPrep’s data capabilities unlock valuable insights so businesses can make better, more data-driven decisions on factors that affect course content, candidate sentiment, and learner behavior.

We’re sitting in a pivotal time in the BenchPrep history. The number of learners on our cloud-based learning platform surpassed 10 million in 2023. We’re committed to helping people learn better, and that starts with our own people.

This position is remote (along with all of our BenchPrep positions).

About the Role:

BenchPrep is searching for an energetic and results-driven Marketing Manager to join our team. In this pivotal role, you’ll play a crucial part in developing our go-to-market strategy and crafting compelling product marketing content. Additionally, you will be integral in supporting demand generation efforts, managing key channels, and contributing significantly to the execution of our strategies.

Your ability to work cross-functionally shines through in your track record of conducting targeted, industry-specific marketing campaigns. As a natural team player with exceptional writing skills, your passion for B2B marketing will be key to your success. You’re the kind of person who thrives on curiosity and innovation, eager to play a significant role in advancing various core marketing strategies.

In this role, you’ll have the unique opportunity to make a substantial impact on the growth and success of our products, working closely with the Head of Marketing and the Director of Customer and Product Marketing. If you’re excited about diving into a challenging, yet rewarding marketing role, we’d love to hear from you.

Key Responsibilities:

• Collaborative Strategy Development: Work closely with the Director of Customer and Product Marketing to develop and execute go-to-market strategies. This includes crafting messaging and positioning for product features and aligning with the product roadmap.
• Product Marketing Materials: Create, update, and manage all product marketing collateral. Ensure all assets are consistent with our messaging, aligned with our primary use cases, and effectively tell our product story.
• Market Research & Insight Communication: Collaborate with the marketing, product, and sales teams to gain a deep understanding of our industry, buyer personas, and the competitive landscape. Communicate these insights to internal stakeholders and use this research to inform our go-to-market messaging.
• Campaign Execution & Evaluation: Support the execution and evaluation of monthly and quarterly product marketing and demand generation campaigns in collaboration with the Head of Marketing and Director of Customer and Product Marketing.
• Webinar Channel Management: Take ownership of the webinar channel for both product marketing and demand generation, executing 15-20 webinars annually.
• Content Syndication & Lead Generation: Oversee the content syndication channel, focusing on generating leads and then strategically nurturing these prospects through targeted email campaigns to convert them into MQLs for our sales team.

Requirements

• Minimum of 4 years of experience in SaaS or technology industry, with a deep understanding of B2B product marketing, demand generation, and digital marketing strategies.
• Ability to collaborate effectively across teams to simultaneously drive and manage multiple campaigns, initiatives, and deliverables.
• Strong self-motivation with an acute attention to detail, coupled with an exceptional ability to prioritize tasks efficiently to meet critical business objectives.
• Demonstrated analytical and strategic problem-solving skills, with a focus on practical execution and result-driven approaches.
• Excellent writing capabilities, essential for clear and impactful communication.
• Familiarity with CRM systems like Salesforce and experience with marketing automation platforms such as Hubspot (or similar tools) is highly advantageous.
• Experience in creating compelling product marketing materials, including sales one-sheeters, presentations, pitch decks, customer case studies, and product marketing emails.
• Experience in end-to-end management of educational and product-focused webinars, including conceptualizing topics, creating presentations, collaborating with presenters, and overseeing the execution of live webinars.
• Experience with content syndication channels and developing effective email nurture campaigns to drive lead generation and conversion.

About the team:

Here at BenchPrep, the marketing team directly contributes to the growth of our business. We are strong, dynamic, and wear many hats. True to startup culture, we aren’t afraid to roll up our sleeves to get the job done. We are inspired by a shared mission to help millions learn better and faster through our unique platform.

• Note: We know that excellent candidates can have all sorts of backgrounds and experiences, so please don’t hesitate to apply even if you don’t meet 100% of the listed requirements!

Life at BenchPrep: 

We work at BenchPrep because we’re dedicated to the mission and each day we have an opportunity to be challenged and learn. We work hard and have lots of fun. Culture is our lifeline at BenchPrep. We celebrate our people, both professionally and personally. We care about learning so much that we offer employees $1,200 annually to develop their skills so they can continue to operate everyday with new skills. It’s no wonder we’ve consistently been awarded as a Best Place to Work for organizations like BuiltIn Chicago, Crain’s, and Inc. Magazine!

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

We are looking for high performing and motivated professionals who are excited about the chance to leverage technology to impact the lives of millions of learners. Join us.

At BenchPrep, we pride ourselves on offering a great total rewards package to each employee, including medical and ancillary benefits, potential for yearly bonus, stipends for work-from-home expenses, flexible paid time off (our version of unlimited PTO), annual professional development stipend dollars, and of course, a competitive base salary. The salary range for this position is between $100,000-$120,000, and is set based on Chicago market data. Please note this refers to the amount BenchPrep is willing to pay at the time of this posting. 

For information on how we collect and dispose of information, please view BenchPrep’s privacy policy statement here.

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