Marketing Manager

Shangri-La Group – Hong Kong Region

Renowned for its distinctive Asian hospitality, the luxury hotel group operates five Shangri-La properties in Hong Kong, where the company is also headquartered, including Kowloon Shangri-La, Island Shangri-La, Kerry Hotel Hong Kong, JEN Hong Kong by Shangri-La, and The Aberdeen Marina Club, offering guests an array of options across the different brands to suit every guest’s needs.

As an employer with industry leading levels of colleague engagement, our people are our priority. Our success is only made possible through the efforts and abilities of over 42,000 colleagues worldwide. In accordance with this belief, the focused investment we make in the learning and development of our colleagues is unparalleled in the global hospitality industry. From welcoming new colleagues to best-in-class leadership development programmes, employee potentials will be identified and nurtured throughout their career with the Group. 

We are looking for a Marketing Manager based at Island Shangri-La, Hong Kong!

As a Marketing Manager, we rely on you to:

• Support the planning and execution of all Marketing Communications activities, including branding, positioning, PR and offline marketing initiatives for the hotel
• Plan, develop and execute marketing and PR plans for selected hotel offers, seasonal promotions, partnership activations, loyalty programme initiatives and hosted events targeting both B2B and B2C in all relevant markets
• Keep abreast of industry and local market trends and PR and social media activities and generate ideas for marketing & PR campaigns and initiatives that will drive business goals
• Monitor activities of competitor hotels and trends within the industry and share the gathered information with relevant departments and senior management
• Liaise with internal stakeholders and external agencies and vendors to ensure the smooth execution of marketing programs
• Coordinate with operation team to evaluate sales performance and take appropriate action to drive the business
• Conduct market research and maintain the database to support and strengthen the developed Marketing strategies / plans for analyzing consumer behaviours and giving insights to the management

We are looking for someone who has:

• Degree holder in Marketing, Communications, or other relevant disciplines
• A minimum of 5 years solid experience in Marketing Communications and PR agency, solid experience in local and regional media relationships
• Proven record in handling multiple projects across industries and executing initiatives across multiple brands and target markets, experience in digital marketing is an advantage
• Able to work independently, multi-tasking, self-driven and result-oriented
• A good team player with creative, detail-mind and analytical mindset
• Proficient in computer applications
• Excellent command in both verbal and written communication in English and Chinese

Read Full Description