Marketing Manager

About the Unit

Yara is the Norwegian company, world leader in the production and marketing of nitrogen fertilizers and industrial applications. Our mission is to feed the world responsibly and protect the planet. We have been present in Latin America since 1965 and have a global presence with more than 17,000 employees and sales in almost 160 countries. Our fertilizers, programs and technologies for crop nutrition increase yields, improve product quality and reduce the environmental impact of agricultural practices. Our industrial and environmental solutions improve air quality, reducing emissions from industry and transportation, and serve as a key ingredient in the production of a wide range of products. We foster a culture that promotes the safety of our employees, contractors and communities.

Responsibilities

• The selected professional will be part of Yara Management team and will participate actively in defining Yara strategic movements and actions
• Elaborate and implement, within the farmework of Yara Farmer Centric Strategy, a local marketing strategy focused on directly and indireclty enable sales and commercial success. Deploy marketing strategy into implementation plan with proper follow up.
• Enhance/develop hands-on B2B marketing tools and activities focused toward internal and external sales force (distributor’s commercial organization) in order to enable sales. Collaborate with Agronomy and Sales in demand generation activities and solution creations.
• Responsible for accurate management of marketing budget and resources aligning usage with Commercial Director and Commercial Managers in the regions. Follow up on budget usage and measurement of effectiveness to drive decisions and priorities using dashboard and key indicators. Purchases to be fully aligned with Procurement Excellence principles and processes.
• Responsible to form, coordinate and manage the local marketing team that will report to him/her.
• Ultimately responsible for Value Proposition creation, alignment with Solution Brands process, brand architecture consistency and brand/solution positioning. Coordinate trademarks process locally and guarantee allignment with Yara Identity manual (branding, packaging audits, etc.)
• Analyze market (Market Share, Brand Awareness, TOM, BAI, Positioning, Sementation, Customer Journeys, NPS, CSAT) aligned with the Yara way of working. May include other local inititatives such as Mystery Shopper, Focus Groups, etc.
• Interact/collaborate with LATAM and Central Markering Team in order to get steer and support in fully deploying Yara Marketing Strategy. Provide local support to implement initiatives with LATAM Marketing Team.

Profile

University degree, preferably with an MBA or a MS in marketing area or similar career. 

Five years of relevant experience, preferably in leading a marketing department with knowledge and experience in planning and execution in marketing. 

Background could be in Agronomy (with Sales/Marketing Experience and strong Sales orientation), Marketing or Sales (with basic agronomic competences).

Direct B2B sales experience is a strong plus

Ability to travel within the country and ocasionally within latin america.

Strong understanding of Sales dinamics and orientation toward impacting commercial activities

Ability to build/redefine strategy and implement end-to-end changes and innovations with strong focus on Sales

Licenses, certifications, specialized training

Fluent in English and Spanish

Additional Information

As a global organization we actively strive to reflect diversity in society. Therefore, we motivate all qualified candidates from all backgrounds to submit their application. We are committed to creating a work environment that adapts to gender equality and allows us to combine professional development with the needs of a family or other personal circumstances. 

Contact details

Brenda Salazar

HR Analyst

brenda.salazar@yara.com

Apply no later than

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