Marketing Manager

A Marketing Manager, is responsible for the overall creative service, Public Relations/Ad, and web/E-marketing of our company.

Supports the Director of Marketing (DOM) in all Marketing Planning & Execution strategies for the hotel. Assists in the development, management, execution and measurement of all aspects of the marketing/branding strategies under the leadership of the Director of Marketing; including but not limited to Marketing Budgets, Social Media, Websites, Digital & Print Advertising, Collateral, Video/Photography Assets, etc. that maximizes exposure in order to achieve budget, increase revenue, and market share targets.

The position may also act as a liaison between the hotel and regional marketing support, outside agencies and contracted vendors/service providers. Requires extensive and regular interaction with hotel’s Director of Marketing & eCommerce.

Keys to Success:

1. Builds a close alignment with on-property, regional, and brand marketing teams.

2. Successfully executes the tactical elements of the annual marketing plan.

3. Strong project management skills, with the ability to prioritize multiple projects at once.

4. Has a passion for learning and staying on the cutting edge of new digital strategies, trends and technologies.

Highly adaptable to seasonality and conflicting priorities

ESSENTIAL FUNCTIONS:

Marketing Planning & Strategy

• Branding & Positioning: Supports in the execution of all messaging, positioning and marketing strategies. Helps deliver content that meets brand standards.
• Plan & Budget: Supports in the development of strategic marketing plans under the leadership of the Director of Marketing. Marketing plans should be annual, monthly and by segment of deployment inclusive of cost, deployment strategies (print, digital, and/or social media) through the review of competitive data, demand analysis and market mix management.
• Agency Point of Contact: May be responsible as the day-to-day agency point of contact to ensure execution of plan.
• Internal Partnerships: May work/liaison with internal corporate partners, including but not limited to Brand, Destination, and ECG.

Tactical Marketing Execution & Analysis

• eCommerce: Executes eCommerce campaigns to support the hotel strategic marketing plans working within the established budgets. This includes (but is not limited to) email, paid media, social media, online listings, and SEO/SEM. Tracks and analyzes success of marketing campaigns and works with the Director of Marketing & eCommerce to adjust marketing strategies/budgets where needed based on performance metrics.
• Project Management: Manages the development of creative (in coordination with an agency where applicable) for all marketing initiatives, ensures timely media placement and coordination of production/materials deadlines, in addition to, project expense management.
• Website Content: Manages Brand.com and vanity website (Where applicable) content, including upkeep of images, special offers, landing pages and other site content enhancements and requirements. Responsible for ensuring all legal and security requirements are maintained on the vanity site.
• Collateral Development & Upkeep: Reviewing and approving all on-property/in-room collateral, sales collateral, sales tools, and sales offer ensuring alignment with brand standards and brand and hotel-level positioning.
• Third Party Site Management: Maintains all imagery and content within 3rd party sites, including but not limited to: Expedia, Booking.com, TripAdvisor, and all Social Media websites.
• Content & Asset Management: Identifies visual asset needs and coordinates all photo & video shoots as needed.
• Reporting: Pulls ad-hoc reports requested by leadership to assist with ownership and/or corporate meetings.

Meetings, Presentations and Reports

• Assist the Director of Marketing in preparation for all strategic meetings, including weekly and/or monthly hotel executive committee meetings, ownership reviews and corporate hotel reviews.
• Prepares marketing activity reports on regular cadence and on an as needed basis.

SUPPORTIVE FUNCTIONS:

• Provides analysis to Director of Marketing where necessary to support the development of the annual business plan and on-going measurements.
• Performs special projects and other responsibilities as assigned and participates in task forces, committees and cluster groups as requested.
• Participates where appropriate in related trade/business related functions, events, conferences and workshops.

SPECIFIC JOB KNOWLEDGE, SKILL AND ABILITY

• Extensive knowledge of marketing communication mediums to include but not limited to digital advertising, eCommerce, and social media.
• Ability to perform critical analysis and to manage extensive amounts of information
• Excellent written skills sufficient to produce internal/external sales and marketing communication
• Excellent presentation skills
• Ability to effectively deal with department heads, executive committee members, team members and corporate staff.
• Ability to manage projects effectively – ability to manage multiple projects, meet and work effectively under time and resource constraints
• Copywriting
• Software/Program Skills/Knowledge:

□ Microsoft Office (Word, Power Point, Excel & Outlook)

□ Social Sites and other applications

□ CMS

□ Digital analytics

QUALIFICATION STANDARDS

Education:

• High School Diploma required
• Four year college degree required.

o Emphasis in marketing and/or public relations preferred

Experience:

• Minimum of 2-5 years combined marketing, advertising, and/or ecommerce marketing experience.
• Prior hotel/travel industry experience preferred

Grooming:

• All employees must maintain a neat, clean and well-groomed appearance (specific standards available).

Physical Requirements:

Frequency Key; Rare- up to 1 hour, Occasional 1-3 hours, Frequent 3-6 hours, constant 6-8 hours

Physical Activity Frequency

Sitting Constant

Walking, Climbing Stairs Occasional

Crouching/Bending/Stooping Occasional

Reaching Occasional

Pushing/Pulling Occasional

Near Vision Frequent

Far Vision Occasional

Hearing Constant

Talking Constant

Lifting/Carrying (15lbs) Rare

Travel Occasional

What are we looking for?

1. 

• High School Diploma required
• Four year college degree required.

o Emphasis in marketing and/or public relations preferred

Experience:

• Minimum of 2-5 years combined marketing, advertising, and/or ecommerce marketing experience.
• Prior hotel/travel industry experience preferred

Grooming:

• All employees must maintain a neat, clean and well-groomed appearance (specific standards available).

Physical Requirements:

Frequency Key; Rare- up to 1 hour, Occasional 1-3 hours, Frequent 3-6 hours, constant 6-8 hours

Physical Activity Frequency

Sitting Constant

Walking, Climbing Stairs Occasional

Crouching/Bending/Stooping Occasional

Reaching Occasional

Pushing/Pulling Occasional

Near Vision Frequent

Far Vision Occasional

Hearing Constant

Talking Constant

Lifting/Carrying (15lbs) Rare

Travel Occasional

Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Our vision “to fill the earth with the light and warmth of hospitality” unites us as a team to create remarkable hospitality experiences around the world every day. And, our amazing Team Members are at the heart of it all!

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