Marketing Manager

Company Description

About Experian

Experian is the world’s leading global information services company. During life’s big moments – from buying a home or a car, to sending a child to college, to growing a business by connecting with new customers – we empower consumers and our clients to manage their data with confidence. We help individuals to take financial control and access financial services, businesses to make smarter decisions and thrive, lenders to lend more responsibly, and organisations to prevent identity fraud and crime.

We have 20,600 people operating across 43 countries and every day we’re investing in new technologies, talented people, and innovation to help all our clients maximise every opportunity. We are listed on the London Stock Exchange (EXPN) and are a constituent of the FTSE 100 Index.

Learn more at www.experianplc.com or visit our global content hub at our global news blog for the latest news and insights from the Group.

Job Description

We are seeking a local marketing manager who can develop and interpret business and product strategies into market engagement with clients and prospects via a client-centric marketing plan by key segments.

This role will also collaborate closely with the broader APAC & EMEA marketing functions.

What you’ll need to bring to the team:

Marketing specialist with a proven track record in Malaysia in a B2B & B2C marketing portfolio, especially in digital marketing.

• Skilled at marketing planning, delivering integrated targeted end-to-end online and offline campaigns from value proposition developments to generate brand awareness, sales opportunities, and client engagement.
• Has demonstrable experience in developing and executing demand generation programs that positively impact the company strategy and associated financial goals.

What you’ll be doing

• Responsible for the effective development, execution and measurement of Experian’s marketing strategy and activities for our B2B portfolio in Malaysia, spanning Credit & Information Services for financial institutions, non-bank lenders, and SMEs. With future expansion to cover Singapore and Greater China coverage as required.
• Develop and manage local marketing activities (e.g. On-ground events, sponsorships, paid digital campaigns, etc.) from inception through to delivery and post-campaign review, with a deep understanding of data driven marketing techniques.
• Measure and report on the effectiveness of all campaigns with the intention of developing insights.
• Working with product teams, drive content marketing for all communications including; prospecting and customer email campaigns, newsletter communications (internal and external), blog, social media and third party promotions channels as required.
• Manage media & creative agencies and vendors, complying to Experian’s procurement policies.
• Oversee all B2C campaigns and communications for customer acquisition and engagement.
• Lead and deliver consumer credit engagements & talks

Qualifications

More about you

• University graduate with marketing/business qualification or relevant
• Minimum of 6-8 years’ experience in a similar role
• Experience in B2B marketing in the local IT, Financial Services industries a must; Experience in B2C marketing a plus
• Experience working with Malaysian government agencies, banking & fintech partners, and local SME market is a plus
• A strategic thinker, with experience in marketing planning and budget management, and interest in economic trends
• Strong written and verbal communication skills, with experience in negotiating with and influencing decisionmakers
• Strong stakeholder and relationship management skills, values teamwork and collaboration
• Previous exposure to all elements of the marketing mix and associated channels
• Excellent knowledge and hands-on experience in digital marketing including trends, portals and channels
• Salesforce and Eloqua skills a plus.

Additional Information

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