Marketing Manager

Overview

Now is the time to join us and make a difference. Be a relentless force for a world of longer, healthier lives. Here at the American Heart Association, you matter and so does your career.

The American Heart Association has an exciting opportunity for a Marketing Manager who is passionate about creating impactful brand strategies and will support our Quality, Outcomes Research & Analytics (QORA) department. As a Marketing Manager, you will play a pivotal role in shaping our brand’s identity and driving its success in the market. Join us in this dynamic role and be at the forefront of building a strong and influential brand that leaves a lasting impression.

This is a full time, benefits eligible, grant funded opportunity. Current funding will expire on June 30, 2025. This position can be home based.

The Marketing Manager is responsible for overseeing the strategy, management, and growth of marketing efforts for a portfolio of health care Quality Improvement programs, providing input and direction on related marketing efforts. The Marketing Manager will have responsibilities which include: (1) leading the marketing for a portfolio of health care quality improvement platforms, (2) leading the marketing strategic planning process (3) implementation of the marketing plan and (4) managing in-house graphic design, print and digital materials for national staff and ensuring proper and consistent logo use, branding and style, (5) special projects as assigned by the Marketing Director.

The Marketing Manager will manage master agreements, statement of work (SOW), and vendor invoices. They will develop and maintain relationships with American Heart Association staff and volunteers domestically and coordinate with cross-functional teams on developing campaigns, campaign materials and promotions, overseeing the execution of marketing activities, and developing and implementing various strategies for retention and growth purposes. 

The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally.

#TheAHALife is our company culture, our way of life, reflecting our diversity, equity & inclusion, our focus on work-life harmonization and our Guiding Values. Discover why you will Be Seen. Be Heard. Be Valued™ at the American Heart Association by following us on LinkedIn, Instagram, Facebook, X (formerly Twitter), and at heart.org.

Responsibilities

• Develop, modify, and implement marketing plans (inclusive of financials), in coordination with the other members of the team, which support the overall strategic plan
• Coordinate with cross-functional teams on development and subsequent success of healthcare professional quality improvement products. Provides input and supervises development of marketing materials
• Oversee the marketing strategy for the platform, in close collaboration with Communications, Science, Branding and Legal departments. Leverages market research to measure the effectiveness of, and customer satisfaction with products. Develop periodic reports and post mortem campaign reports delivered to sponsors and other stakeholders
• Act as a primary liaison to all departments and external vendors as needed to ensure that all projects remain on schedule to meet deadlines. Responsible for contracts/invoices with vendors for projects and coordinating with internal and external channels to ensure project deliverables are met
• Coordinates and attends 2-4 national trade shows each year
• Other projects as assigned by the Marketing Director

Qualifications

• Bachelor’s degree or equivalent experience
• Two (2) – Five (5) years of relevant experience
• Excellent written and oral communication skills
• Ability to multi-task, prioritize work assignments, be flexible in scheduling tasks, manage time effectively and meet deadlines
• Excellent computer skills including experience in Microsoft 365 and proficiency with the Adobe Creative Cloud, specifically Photoshop, Illustrator, and InDesign. Video editing and/or animation are a plus.
• Ability to interact effectively and work collaboratively with both internal and external contacts at various levels
• Strong analytical skills with a demonstrated aptitude to utilize trend analysis, research and other sources to turn data and information into actionable information
• Strong writing, presentation, and verbal communication skills
• Marketing, account management and/or communication experience
• Ability to travel up to 25% local and overnight stay

Preferred Experience:

• Marketing experience including familiarity with email marketing, social media, webpage development, search engine optimization (SEO), paid promotion, and tradeshow management.
• Video production experience
• Product/Brand Management experience
• Budget Oversight
• Agency Experience

Compensation & Benefits

The American Heart Association invests in its people. Here are the main components of our total rewards package. Visit Rewards & Benefits to see more details.

• Compensation – Our goal is to ensure you have a competitive base salary. That’s why we regularly review the market value of jobs and make adjustments, as needed.
• Performance and Recognition – You are rewarded for achieving success by merit increases and incentive programs, based on the type of position.
• Benefits – We offer a wide array of benefits including medical, dental, vision, disability, and life insurance, along with a robust retirement program that includes an employer match and automatic contribution. As a mark of our commitment to employee well-being, we also offer an employee assistance program, employee wellness program and telemedicine, and medical consultation.
• Professional Development – You can join one of our many Employee Resource Groups (ERG) or be a mentor/mentee in our professional mentoring program. HeartU is the Association’s national online university, with more than 100,000 resources designed to meet your needs and busy schedule.
• Work-Life Harmonization – The Association offers Paid Time Off (PTO) at a minimum of 16 days per year for new employees. The number of days will increase based on seniority level. You will also have a total of 12 paid holidays off each year, which includes several days off at the end of the year.
• Tuition Assistance – We support the career development of all employees. This program provides financial assistance to employees who wish to further their education and career in relation to their current duties and responsibilities, or for potential future positions in the organization.

The American Heart Association’s 2024 Goal: Every person deserves the opportunity for a full, healthy life. As champions for health equity, by 2024, the American Heart Association will advance cardiovascular health for all, including identifying and removing barriers to health care access and quality.

At American Heart Association American Stroke Association, our mission is to be a relentless force for a world of longer, healthier lives, regardless of race, ethnicity, gender, gender identity, religion, age, language, sexual orientation, national origin and physical or cognitive abilities. We’re committed to ensuring our workforce, workplace culture and mission have a shared impact across a diverse set of backgrounds.

This position not a match with your skills? Click here to see other opportunities.

EOE/Protected Veterans/Persons with Disabilities

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