Marketing Manager

Who we are:

Founded in 2012, automotiveMastermind is a leading provider of predictive analytics and marketing automation solutions for the automotive industry and believes that technology can transform data, revealing key customer insights to accurately predict automotive sales. Through its proprietary automated sales and marketing platform, Mastermind, the company empowers dealers to close more deals by predicting future buyers and consistently marketing to them. automotiveMastermind is headquartered in New York City. For more information, visit automotivemastermind.com.

At automotiveMastermind, we thrive on high energy at high speed. We’re an organization in hyper-growth mode and have a fast-paced culture to match. Our highly engaged teams feel passionately about both our product and our people. This passion is what continues to motivate and challenge our teams to be best-in-class. Our cultural values of “Drive” and “Help” have been at the core of what we do, and how we have built our culture through the years. This cultural framework inspires a passion for success while collaborating to win.

What we do:

Through our proprietary automated sales and marketing platform, Mastermind, we empower dealers to close more deals by predicting future buyers and consistently marketing to them. In short, we help automotive dealerships generate success in their loyalty, service, and conquest portfolios through a combination of turnkey predictive analytics, proactive marketing, and dedicated consultative services.

JOB DESCRIPTION SUMMARY:

Predictive Marketing at automotiveMastermind is a talented group of individuals who focus on bringing innovative approaches to marketing. Our team creates and manages the production of B2C marketing campaigns on behalf of our automotive dealer and OEM partners. 

The Marketing Manager is responsible for managing a portfolio of our automotive brands. You will develop a strong understanding of each brand, including their CI (Corporate Identity) guidelines and brand voice, and will create content for new and existing campaigns for your brands. In this role, you will also focus on lead-generation marketing and will utilize a CDP (Customer Data Platform) to set up customer journeys and automated email campaigns for each brand. This position works closely with the design team to ensure our creative stays fresh while adhering to compliance guidelines. You will be expected to collaborate with internal and external teams to understand the marketing initiatives at the OEM level and how these can be incorporated into our dealerships’ marketing campaigns. An ideal candidate will be someone with at least five years of experience working on a digital marketing team.

A Successful Marketing Manager will:

• Manage a portfolio of automotive brands, including complete ownership of each brand’s CI guidelines, voice, sales events/monthly offers, design requirements, and general best practices
• Create and modify marketing campaigns utilizing your brand-specific expertise in tandem with general automotive marketing insights
• Oversee new projects from ideation through to scheduling, testing, and completion
• Collaborate with designers and email marketing manager to build customer journeys focused on driving engagement
• Perform detailed data analysis, including the ability to draw conclusions regarding campaign performance
• Propose and track improvements to customer journeys and orchestrate work across teams to ensure updates are completed and thoroughly tested according to schedule
• Manage marketing automation workflows across platforms to better leverage customer insights and engagement and to improve the overall customer journey
• Write strong marketing copy with concise and consistent messaging, and collaborate with designers, copy editors, and developers on new campaign creative across various marketing channels
• Manage and document compliance approvals for your brand portfolio
• Collaborate with development team, design team, and copy editors to ensure campaign edits are properly implemented
• Thoroughly proofread and approve campaigns and QA client data prior to deployment
• Develop strong understanding of campaign variables and logic (how specific data conditions trigger campaign content)
• Conduct market research to stay abreast of OEM marketing initiatives, such as sales events and new vehicle launches
• Respond to all relevant marketing-related inquiries and support requests, and resolve them in a timely manner

Minimum Requirements:

• 5+ years of digital marketing experience
• Demonstrated success building customer journeys and/or lifecycle marketing
• Experience working with a CDP or marketing automation platform
• Effective time management over short- and long-time horizons, scheduling work and deliverable timelines for multi-month projects
• Meticulous attention to detail and accuracy
• Excellent communication (written and verbal) and interpersonal skills with attention to a high level of tact, diplomacy, timeliness, and confidentiality
• Solid project-management skills
• Strong analytical skills with the ability to examine data, draw conclusions, and present findings
• Ability to collaborate effectively with multiple teams and staff members across the company
• Problem-solving aptitude

Preferred Qualifications:

• Project-management experience, supporting multiple projects simultaneously
• Track record of optimizing workflows and brainstorming solutions to increase productivity and limit redundancies
• Experience implementing and learning new marketing technologies
• Experience sourcing vendors and building/maintaining vendor relationships
• Proficiency with project-management tools (Airtable a plus)

Expected Hours of Work:

This is a full-time position. Generally, work is performed Monday through Friday, though holidays and weekends may be required.

Compensation/Benefits Information (US Applicants Only):

• S&P Global states that the anticipated base salary range for this position is $54,400 to $93,000. Final base salary for this role will be based on the individual’s geographical location as well as experience and qualifications for the role.
• In addition to base compensation, this role is eligible for an annual incentive plan.
• This role is eligible to receive additional S&P Global benefits. For more information on the benefits we provide to our employees, visit link https://spgbenefits.com/benefit-summaries/us

Equal Opportunity Employer

S&P Global is an equal opportunity employer and all qualified candidates will receive consideration for employment without regard to race/ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, military veteran status, unemployment status, or any other status protected by law. Only electronic job submissions will be considered for employment. 

If you need an accommodation during the application process due to a disability, please send an email to: EEO.Compliance@spglobal.com and your request will be forwarded to the appropriate person.  

US Candidates Only: The EEO is the Law Poster http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf describes discrimination protections under federal law. 

20 – Professional (EEO-2 Job Categories-United States of America), MRKTNG202.1 – Middle Professional Tier I (EEO Job Group), SWP Priority – Ratings – (Strategic Workforce Planning)

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