The Marketing Manager is responsible for developing and executing marketing plans that will increase brand awareness, generate leads, and drive sales for Puma Energy Zambia. The Marketing Manager will work closely with the Africa Marketing Lead, General Manager, and Retail Manager to develop and implement marketing strategies that align with Puma Energy’s overall business goals.
Knowledge Skills and Abilities, Key Responsibilities:
Key responsibilities
PLANNING
To provide a detailed plan of possible marketing campaigns
Do detailed research on operating environment
Conduct market research to identify target audiences and develop marketing messages that resonate with them
Identifying opportunities for marketing the Puma Energy brand and its products
Detailed analysis of cost vs benefit
Create and manage marketing campaigns, including advertising, public relations, and social media
EXECUTION AND TRACKING
Work with the sales team to develop and execute marketing campaigns and take full responsibility of execution in country
Track and analyze marketing results to measure effectiveness of marketing campaigns
Stay up-to-date on marketing trends and best practices in the industry
Prepare and monitor marketing budget and spend on a quarterly basis
COMPLIANCE MANAGEMENT
Ensure that all marketing brand guidelines are adhered to
REPORTING
Monthly reporting on marketing trends in country
Reporting on relevant campaign performance metrics
Prepare pre and post ROMI for all campaigns
SKILLS & COMPETENCIES:
Educational requirements
Bachelors Degree in Marketing, Business Administration or a related field
Experience:
5+ years of marketing experience in B2C setting and FMCG industry is preferred
Strong understanding of marketing principles and best practices
Experience in a multinational company with matrix organizational structure
Requirements:
Strong creating, developing and execution of marketing campaigns
Strong analytical and problem-solving skills
Ability to work independently
Strong financial/accounting background
Accountability
Skills:
Interpersonal skills
Organized
Resilient
Strong marketing and sales skills
Creative
Strong analytical skills
Proactive
Comfortable working with multiple IT systems – MS Office, Navision, etc.
Knowledge of database systems would be advantageous
Commercial awareness / acumen
Competencies:
Ability to identify and develop business opportunities that current and future organizational competence can fulfill to generate new profitable business.
Ability to drive business value through the effective marketing of existing and new offerings to customers and stakeholders.
Ability to build and maintain ethical and trusting relationships, networks or contacts with people who are, or may be, potentially helpful in achieving work-related goals.
Ability to build lasting engaging relationships with colleagues, superiors, clients, employees and other key stakeholders. Establish and maintain effective relationships with customers and gain their trust and respect. Always acts with customers in mind
Ability to meet the needs of internal and external customers within business service levels and profitability requirements.
Able to pursue everything with energy and drive and adapts easily to change.
Able to set and communicate high standards of performance in alignment with business goals and measures. Ability to and hold team members, business units and stakeholders accountable for actions and results and manage expectations, performance and consequences
Ability to communicate and ensure adherence to performance targets and measures to meet applicable corporate governance and legislative requirements. Ability to identify, measure the potential impact of and manage organisational risk.
Key Relationships and Department Overview:
Internal – Retail, B2C Lubricants, Finance, Corporate Affairs and Government Relations
External – Customers, Advertising agencies, Media Houses,