Marketing Intern

Purpose
Reporting to the Manager, Digital Marketing and Media, the Marketing Intern role has been created to give students from local marketing programs an opportunity to experience work within the marketing industry and learn more about working with Rocky Mountaineer.
The role has been designed to give as broad an opportunity as possible, supporting Rocky Mountaineer’s marketing department teams across digital marketing, paid media, content, website experience, and partnership marketing.
Key Areas of Involvement
Specifics of work placement and tasks will be developed by the Manager, Digital Marketing and Media, and will reflect the opportunities available within the Rocky Mountaineer marketing team during the time of placement as well as the intern’s own areas of interests.
Potential areas of work can include:
Digital Media

• Work with the Manager, Digital Marketing and Media in monitoring paid media activities.
• Conduct analysis of paid media reports, providing results and insights to digital marketing team members.
• Develop outlines of in-market activities and KPIs to support internal presentations to the RM marketing department and broader organization.

Web Experience

• Work with web experience team members to conduct analysis of web traffic.
• Outline current projects and web optimization tests to support the team for presentation and discussion.
• Take part in brainstorming sessions to help improve online guest experience.

Content

• Work with content specialists to identify marketing content needs.
• Help the content team in sourcing assets from RM’s internal storage systems.
• Provide assistance in running reporting an analysis on content performance results.
• Assist RM’s social media team conducting content management and community engagement.

Partnership Marketing

• Work with the partnership marketing team to track activities across co-operative marketing campaigns.
• Assist with the development of reporting and analysis of co-operative campaigns for internal presentation and discussion.

Job Type: Full-time