Marketing Executive, Field Marketing

At SiteMinder we believe the individual contributions of our employees are what drive our success. That’s why we hire and encourage diverse teams that include and respect a variety of voices, identities, backgrounds, experiences and perspectives. Our diverse and inclusive culture enables our employees to bring their unique selves to work and be proud of doing so. It’s in our differences that we will keep revolutionising the way for our customers. We are better together!

What We Do…

We’re people who love technology but know that hoteliers just want things to be simple. So since 2006 we’ve been constantly innovating our world-leading hotel commerce platform to help accommodation owners find and book more guests online – quickly and simply.

We’ve helped everyone from boutique hotels to big chains, enabling travellers to book igloos, cabins, castles, holiday parks, campsites, pubs, resorts, Airbnbs, and everything in between.

And today, we’re the world’s leading open hotel commerce platform, supporting 40,000 hotels in 150 countries – with over 100 million reservations processed by SiteMinder’s technology every year.

About the Marketing Executive, Field Marketing …

This role is perfect for a seasoned Marketing Executive. Your focus will be in creating and delivering local marketing initiatives to raise our brand profile and demand generation within the assigned region. You will play a critical role in the delivery of the regional marketing plans to drive pipeline and improve sales conversion. This role will report into the Marketing Director – Field (based in London).

As a key member of the SiteMinder marketing team, you will be responsible for planning, organising and executing field marketing and demand generation activities for the region. You will own the seminar and prospect events, roadshows and webinars calendar, manage 3rd party advertising promotions, industry associations programmes, and ensure local relevance in order to drive new business and growth.

You will work closely with the Sales (Regional Sales Managers, Sales Directors, Sales Executives and Sales Development Reps) and Sales enablement team to better align Sales and Marketing working relationships and collaboration.

You will work and tap into the global marketing team (Sydney based), channel specialists such as campaign marketing, paid media (SEM/Paid Social) and content and customer marketing to deliver your integrated plan in the region, and ensure that feedback is well documented and received.

What you’ll do…

• Create awareness of the brand you’re marketing, either SiteMinder or Little Hotelier
• Communicate with target audiences (ICP/TAM) through integrated campaigns
• Create and deliver the regional marketing plan, advertising, direct marketing and campaigns to generate pipeline MoM.
• Source advertising and PR opportunities (with the support of the PR team)
• Own a repository of case studies, testimonials, and advocates to push our messaging to market through endorsement and WoM.
• Work closely with in-house or external creative agencies to design marketing materials such as brochures, presentations and advertisements that feeds the sales funnel
• Write and proofread marketing copy for both online and print campaigns in your local language.
• Give guidance to the content team to which content works in your region and will need translation and localisation.
• Provide guidance to run paid ads, paid socials in your territories.
• Report and review all campaigns and track their success.
• Organise and attend events such as conferences, seminars, tradeshows, roadshows, speaking opportunitiesSource and secure sponsorships with local associations.
• Develop relationships with key stakeholders, both internal and external, product, customer success team…
• Work closely with the local sales team, including executing outbound sales initiatives

What you have…

• Minimum 2 years’ experience with campaign (particularly email) and event management
• Exceptional verbal and written communication skills with proven experience writing copy for multiple mediums such as email, event/webinar promotions, digital advertisingGood command of English, both spoken and written..
• A savvy but still learning marketer who can hit the ground running and make an impact on our targets in the region
• Experience with Marketing Automation (Marketo preferably) and CRM highly desirable (Salesforce preferably)Experience with reporting tools such as Google Analytics, Salesforce and Tableau desirable

Our Perks & Benefits…

• Equity packages for you to be a part of the SiteMinder journey
• Mental health and well-being initiatives
• Generous parental (including secondary) leave policy
• Paid birthday, study and volunteering leave every year
• Sponsored social clubs, team events, and celebrations
• Employee Resource Groups (ERG) to help you connect and get involved
• Investment in your personal growth offering training for your advancement

Does this job sound like you? If yes, we’d love for you to be part of our team! Please send a copy of your resume and our Talent Acquisition team will be in touch.

When you apply, please tell us the pronouns you use and any adjustments you may need during the interview process. We encourage people from underrepresented groups to apply.

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