Marketing Executive, Bobbi Brown, Travel Retail APAC

PRIMARY FUNCTION

1) 12-month contractual role with possibility to extend.

2) Propose and execute all marketing, digital and promotional activities within the Brand’s Guidelines and provide support in sales decisions to ensure Brand’s overall objectives are achieved.

3) Assist the Marketing Manager in Brand’s analysis and new product brand’s performance vs target/ forecast.

4) Consumer Engagement Activation Project planning and management for designated markets.

5) To provide basic administrative support specific to the brands where necessary.

1. Consumer Engagement: Launches, Consumer Facing Communication, Conversion Tool, VM and Events

• Assist the Marketing Manager in putting the half yearly marketing and promo plan together and responsible for the execution of all marketing plans and activities in selected markets.
• Establish good relationship with all Regional APAC and affiliate marketing team.
• Manage and align with MM on the allocation and distribution of all new product launch’s point of sales collaterals, TOA, samples and testers.
• Provide required marketing materials/information for Retail Ops Team presentation.
• Close collaboration with Regional APAC team and translation agency to synergize communication terminologies or propose translated new product launch names and texts in a timely, effective and accurate manner. Maintain updated and accurate library of translation on sharepoint.
• Close collaboration with Education Team and solicit feedback from Retail Ops Team on the conceptualization and production of Consumer Engagement/Conversion collaterals for launches and promotions. Ensure adherence to brand guidelines. Manage production and delivery arrangements with vendor.
• Assist MM and collaborate closely with VM team on the planning and execution of newness launches including monthly lightbox and LED roll-outs, promotion sites and special events. Close collaboration with VM team on optimizing impactful VM representation on counter for newness launches.
• Responsible for maintenance of Consumer Engagement Calendar with feedback from Retail Ops Team: HPP, SPP, Over The Counter Events and New Counter Opening
• Assist MM in managing regional appointed agency on sourcing, liaising, and negotiating with vendors to ensure smooth, timely and cost effective deliverables. Involve IP team to ensure proper process of procurement.

2. Digital Consumer Marketing for Brand Cluster

• Assist MM in the planning and execution of Digital Consumer Marketing program and Social Content Calendar. Sync with marketing calendar.
• Plan and align digital media and social campaign with RMD and MM. Liaise closely with Retail Ops Team and Online Team on advance planning for sufficient inventory, TOAs and creative communication.
• Oversee and establish close collaboration with Online Team and Digital Agency to update Boutique Sites on monthly basis by working with sales team, analyze digital efforts with team after every launch.
• Oversee maintenance of visual assets library and translation. 

3. Cost Management

• Ensure all costs/ expenses are captured under respective line of profit and loss through preparation of Purchase Order. Track specific marketing expenses to ensure spending within budget.
• Track and keep a record of all marketing expenses on a monthly basis vs budget by category. Reconcile marketing expenses vs budget and work with MM.
• Follow up on billings from advertising agency, suppliers and co-op partners.

4. Assortment and Pricing

• Close coordination and collaboration with Pricing, TR NY MKTG and Lachen D2R department on product assortment listing and the issuance of new price list and changes.
• Accurate maintenance of Price lists, Master Assortment and Assortment Matrix with close working relationship with NY & Lachen.
• Close coordination and collaboration with MM, Retail Ops and SDVM on the appropriate assortment for small door format with reference to the finalized SKU rationalization and in view of the appropriate SDVM fixtures.
• Sync with affiliate’s local market calendar and re-align with China registration HP code issues.
• Timely update to all stakeholders of any changes.

5. Forecast and Inventory Management

• Assist MM on forecasting by preparing the sales information groundwork for forecasting of all non-saleable items (including previews samples).
• Discussed and align with MM on all forecasting within deadline by providing feedback on TR New York’s proposal in reference to sales information ground work.
• Ensure stock level and phasing, every newness order fulfillment and change of ordering perennial product codes are monitored, updated and communicated with all stakeholders especially shipment dates or last order dates.
• Close collaboration with Retail Ops Team to ensure timely sell in/order of newness saleable and non-saleable by sending reminder email to Retail Ops 7 weeks before newness on counter date.
• Manage newness marketing programs sell in progress on regional basis by maintaining tracking of sell-in vs. forecast for new product launches for the first 2 months inventory. Collaborate closely with Retail Ops to improve fulfillment by sending reminder notification.

6. Marketing Others

• Team lead for all logistics arrangement and coordination between TR New York, TR APAC and Regions Retail Ops Team on the preparation and execution of bi-annual Sales Cycle Meetings and Retailers Presentations.
• Keep track of preview samples/lab samples shipping dates, receipt, distribution and office inventory, Includes coordination and preparation of packing list and cross-checking of invoices received from NY Finance.
• Preparation of analysis reports: Shipment Analysis, Constraint Supply Report, Consumer Insights and KOL’s review as context. RMD reserves the right to include additional analysis report should the business needs arises. 

Qualifications

REQUIREMENTS

Essential Qualifications

• Preferably with minimum 4 years working experience in Travel Retail, marketing, sales and/or FMCG industry)
• Minimum relevant University Degree or relevant diploma and above for related area of study
• High proficiency in MS Office particularly Word, Excel, Powerpoint
• Read and write and English and Mandarin.
• Strong knowledge/experience in Social Media

Characteristics:

• Fast-learner and resourceful
• Excellent organization, coordination, and time management skills
• Meticulous, organized and detailed-oriented
• Able to work calmly and steadfast under pressure
• Good analytical skills with ability to grasp numbers
• Has initiatives and work well in a team or independently
• Good communication skills, ability to present well is a plus
• Interested in luxury and beauty.
• Self-motivated and passionate about sales and marketing

Job: Marketing

Primary Location: Asia Pacific-SG-01-

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

Job Number: 2315920

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