Marketing Director

You have a clear vision of where your career can go. And we have the leadership to help you get there. At CNA, we strive to create a culture in which people know they matter and are part of something important, ensuring the abilities of all employees are used to their fullest potential. 

CNA seeks to offer a comprehensive and competitive benefits package to our employees that helps them — and their family members — achieve their physical, financial, emotional and social wellbeing goals.

For a detailed look at CNA’s benefits, check out our Candidate’s Guide.

JOB DESCRIPTION:

Responsible for working with business segments to direct the development and execution of marketing plans across lines of business/commercial segments that integrate the CNA brand across marketing communication vehicles, strengthen the partnership with our distributors, and enable CNA’s field offices to meet their production goals. Focuses on strategic business-building marketing projects and aligning resources to get them accomplished. Plans marketing activities to meet company targets for growth and profitability.

Essential Duties & Responsibilities

Performs a combination of duties in accordance with departmental guidelines:

• Provides strategic and tactical direction for CNA marketing initiatives and campaigns, including oversight of the management, implementation and coordination of marketing communication vehicles, including market-specific collateral, communication releases and other sales tools. Initiate quarterly area reviews to monitor progress, report out on results and recalibrate marketing plans and resources as needed.
• Directs the research and development of strategies that identify local, branch-level marketing opportunities that promote the CNA brand and advance corporate marketing strategy. Uses assigned regions as test markets to implement key learning across other regions. Also manages campaign executions.
• Enables marketing communications team in the delivery of marketing plans by facilitating a collaborative work environment and the identification and elevation of issues and opportunities to department leadership.
• Leads and directs the work activities and has full management responsibility for the performance and development of subordinate staff in accordance with corporate strategic direction.
• Fosters strategic alignment with Distribution and Field Operations to ensure marketing programs continue to provide on-going value to attain production and profitability goals and enable opportunistic growth.
• Assists leadership in development of enterprise-wide marketing strategy. Aligns resources to accomplish department goals.

May perform additional duties as assigned.

Reporting Relationship

Typically AVP or above

Skills, Knowledge and Abilities

1. Ability to effectively lead, coach and develop marketing staff. 

2. Thorough knowledge of marketing management strategy and tactics as well as knowledge of company, department and insurance industry procedures and practices. 

3. Proven ability to develop messaging that furthers CNA’s brand, strengthens distributor relationships and positively positions CNA in the marketplace.

4. Strong interpersonal and communication skills. Ability to effectively interact with internal and external business partners. 

5. Detail oriented with good analytical skills, and ability to coordinate multiple tasks. 

6. Knowledge of Microsoft Office suite as well as other business-related software. 

Education and Experience

1. Bachelor’s degree with Master’s preferred in marketing, or equivalent.

2. Typically a minimum of ten years of related work experience.

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CNA is committed to providing reasonable accommodations to qualified individuals with disabilities in the recruitment process. To request an accommodation, please contact leaveadministration@cna.com.

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