Marketing Development Manager – HYBRID

Discover Vanderbilt University Medical Center: Located in Nashville, Tennessee, and operating at a global crossroads of teaching, discovery, and patient care, VUMC is a community of diverse individuals who come to work each day with the simple aim of changing the world. It is a place where your expertise will be valued, your knowledge expanded, and your abilities challenged. Vanderbilt Health recognizes that diversity is essential for excellence and innovation. We are committed to an inclusive environment where everyone has the chance to thrive and where your diversity of culture, thinking, learning, and leading is sought and celebrated. It is a place where employees know they are part of something that is bigger than themselves, take exceptional pride in their work and never settle for what was good enough yesterday. Vanderbilt’s mission is to advance health and wellness through preeminent programs in patient care, education, and research.

Organization:

Business Engagement Strategies

Job Summary:

General Comments:

The Marketing Development Manager will contribute to the creation and execution of strategies, plans and initiatives that support innovative models of care and advances VUMC business interests whose primary audiences are other businesses (B2B). The position provides critical support for the Business Engagement Strategies (BES) Team, part of the Marketing & Engagement Department and plays a key role in helping VUMC achieve its strategic growth goals.

Purpose of Position:

The Marketing Development Manager’s primary focus will be to coordinate and manage complex marketing programs in collaboration with senior leadership, senior managers and the content team. Program elements include digital campaigns, web development, event marketing, advertising, PR and other forms of internal and external communication, utilizing a wide array of digital platforms. This position will contribute to team-level and project-level strategy development and execution that may include digital experiences, communications/messaging, journey mapping, and other tactics/platforms and forms of internal and external communication. Additionally, the Marketing Development Manager will assist with annual strategic plans and budgets and assume ongoing responsibilities to ensure projects are delivered on time and on budget. Most importantly, this person will exemplify a spirit of collaboration, curiosity, positivity and teamwork.

.

Key Responsibilities:

• Work collaboratively with the Business Engagement Strategies (BES) Senior Manager and the broader BES team to support and lead key projects for internal clients, with a strong business-to-business (B2B) focus
• Contribute to the development of integrated B2B strategic marketing and communications campaigns and projects, using a suite of digital tools, including marketing automation
• Support the execution and measurement of multi-month/year, multi-channel projects/campaigns, and track effectiveness and impact (ROI), assisting in the evaluation of marketing efforts to determine effectiveness and future plans
• Provide marketing project management support across multiple channels and business units for maximum impact on various target audiences, including existing accounts and growth targets
• Assist with budget tracking and controls, organizing quarterly and annual planning and ensuring that budget tracking is consistent, accurate, up-to-date and in line with vendor POs
• Coordinate creation of materials in collaboration with the BES content lead and contribute to the management of a resource hub where materials are made available externally
• Collect and report on data to monitor effectiveness of marketing tactics
• Provide budget and AR/AP process support for B2B-related expenses/charges
• Support development and production of videos, stories/testimonials, podcasts and webinars, as needed
• Provide writing support for internal and external communications, as needed
• Create, implement, and monitor social media, paid social and paid search campaigns and their metrics, and support thought leadership opportunities
• Manage the purchase, distribution and organization of promotional items
• Deliver superior client service and demonstrating value to key audiences
• Build and maintain positive relationships with internal resources and external vendors and agencies to manage complex projects and ensure timely, high-quality strategy development and deliverables that align to the overall vision and purpose

Experience:

• Strong B2B marketing background
• Experience executing complex projects effectively using innovative marketing concepts and approaches, including, content strategy, digital marketing, PR/media relations and audience engagement
• Familiarity with key platforms such as video hosting (Wistia), marketing automation (Marketo), CRM (Microsoft Dynamics) and project management tools (Smartsheet).
• Experience planning and implementing successful paid digital advertising campaigns and SEO campaigns.
• Accomplished storyteller, writing content for multiple audiences
• Experience working with vendors and efficient project management
• Healthcare industry experience preferred but not required

Skills:

• Effective verbal, written and interpersonal communication skills with proficiency in speaking with executive audiences
• Good judgement and critical thinking skills, including the ability to understand and interpret relevant data and complex topics
• Strong organizational and detail-oriented skills
• Self-motivated with the ability to manage project timelines and execute and/or oversee the execution of associated deliverables in an efficient and effective manner
• Ability to work cross-functionally and independently under tight deadlines
• Proficient with Microsoft Office products, including Outlook, Word and Excel

Qualifications:

• 2-4 years related work experience demonstrating similar skills and duties outlined above

Education:

• Minimum Qualifications: Bachelor’s degree (4-year program)

Our professional administrative functions include critical supporting roles in information technology and informatics, finance, administration, legal and community affairs, human resources, communications and marketing, development, facilities, and many more.

At our growing health system, we support each other and encourage excellence among all who are part of our workforce. High-achieving employees stay at Vanderbilt Health for professional growth, appreciation of benefits, and a sense of community and purpose.

Core Accountabilities:

Organizational Impact: Executes job responsibilities with the understanding of how output would affect and impact other areas related to own job area/team with occasional guidance. Problem Solving/ Complexity of work: Analyzes moderately complex problems using technical experience and judgment. Breadth of Knowledge: Has expanded knowledge gained through experience within a professional area. Team Interaction: Provides informal guidance and support to team members.

Core Capabilities :

Supporting Colleagues:- Develops Self and Others: Invests time, energy, and enthusiasm in developing self/others to help improve performance e and gain knowledge in new areas.- Builds and Maintains Relationships: Maintains regular contact with key colleagues and stakeholders using formal and informal opportunities to expand and strengthen relationships.- Communicates Effectively: Recognizes group interactions and modifies one’s own communication style to suit different situations and audiences. Delivering Excellent Services:- Serves Others with Compassion: Seeks to understand current and future needs of relevant stakeholders and customizes services to better address them.- Solves Complex Problems: Approaches problems from different angles; Identifies new possibilities to interpret opportunities and develop concrete solutions.- Offers Meaningful Advice and Support: Provides ongoing support and coaching in a constructive manner to increase employees’ effectiveness. Ensuring High Quality: – Performs Excellent Work: Engages regularly in formal and informal dialogue about quality; directly addresses quality issues promptly.- Ensures Continuous Improvement: Applies various learning experiences by looking beyond symptoms to uncover underlying causes of problems and identifies ways to resolve them. – Fulfills Safety and Regulatory Requirements: Understands all aspects of providing a safe environment and performs routine safety checks to prevent safety hazards from occurring. Managing Resources Effectively: – Demonstrates Accountability: Demonstrates a sense of ownership, focusing on and driving critical issues to closure.- Stewards Organizational Resources: Applies understanding of the departmental work to effectively manage resources for a department/area.- Makes Data Driven Decisions: Demonstrates strong understanding of the information or data to identify and elevate opportunities. Fostering Innovation:- Generates New Ideas: Proactively identifies new ideas/opportunities from multiple sources or methods to improve processes beyond conventional approaches.- Applies Technology: Demonstrates an enthusiasm for learning new technologies, tools, and procedures to address short-term challenges.- Adapts to Change: Views difficult situations and/or problems as opportunities for improvement; actively embraces change instead of emphasizing negative elements.

Position Qualifications:

Responsibilities:

Certifications:

Work Experience:

Relevant Work Experience

Experience Level:

5 years

Education:

Bachelor’s

Vanderbilt Health recognizes that diversity is essential for excellence and innovation. We are committed to an inclusive environment where everyone has the chance to thrive and to the principles of equal opportunity and affirmative action. EOE/AA/Women/Minority/Vets/Disabled

Read Full Description