Marketing Delivery Associate Senior-Salesforce Marketing Cloud Lead

Job Description

Join Chase’s dynamic Marketing & Communications team to shape customer engagement through innovative, data-driven campaigns.

As a Marketing Delivery Associate Senior in Consumer & Community Banking, you leverage your expertise in marketing automation to design, implement, and optimize solutions using Salesforce Marketing Cloud. You lead a team of marketing technologists and collaborate with cross-functional stakeholders to deliver personalized, data-driven campaigns that enhance customer engagement and drive business growth.

Job responsibilities

• Lead the end-to-end implementation of Salesforce Marketing Cloud solutions, including requirements gathering, solution design, configuration, and deployment.
• Develop and execute multi-channel marketing campaigns (email, SMS, push notifications, social, etc.) using Marketing Cloud tools such as Email Studio, Journey Builder, Automation Studio, and Mobile Studio.
• Integrate Marketing Cloud with Salesforce CRM and other data sources to enable seamless data flow and personalized customer experiences.
• Oversee data management, segmentation, and audience targeting strategies to maximize campaign effectiveness.
• Provide technical leadership and mentorship to a team of Marketing Cloud specialists and developers.
• Monitor campaign performance, analyze results, and provide actionable insights to stakeholders.
• Ensure compliance with data privacy regulations and best practices in marketing automation.
• Stay current with Salesforce Marketing Cloud updates, new features, and industry trends.
• Demonstrate and promote J.P. Morgan’s leadership values by driving business results, setting high standards for execution, and fostering a culture of accountability, innovation, and continuous improvement

Required qualifications, capabilities, and skills

• Bachelor’s degree in Marketing, Computer Science, Information Technology, or a related field.
• 8+ years of experience in digital marketing, with at least 3 years working with Salesforce Marketing Cloud.
• Proven experience designing and executing complex, multi-channel marketing campaigns.
• Strong understanding of Marketing Cloud modules: Email Studio, Journey Builder, Automation Studio, Mobile Studio, Contact Builder, and Audience Builder.
• Experience with AMPscript, SQL, and scripting languages for dynamic content and data manipulation.
• Familiarity with integrating Marketing Cloud with Salesforce CRM and external data sources via APIs.
• Excellent analytical, problem-solving, and project management skills.
• Strong communication and leadership abilities, with experience managing or mentoring a team.
• Knowledge of data privacy regulations (GDPR, CAN-SPAM, etc.) and best practices in marketing automation.

Preferred qualifications, capabilities, and skills

• Salesforce Marketing Cloud certifications (e.g., Email Specialist, Consultant, Developer, Administrator) strongly preferred.

About Us

JPMorganChase, one of the oldest financial institutions, offers innovative financial solutions to millions of consumers, small businesses and many of the world’s most prominent corporate, institutional and government clients under the J.P. Morgan and Chase brands. Our history spans over 200 years and today we are a leader in investment banking, consumer and small business banking, commercial banking, financial transaction processing and asset management.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

About the Team

Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We’re proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions – all while ranking first in customer satisfaction.

Marketing & Communications teams shape the firm’s brand and protect and grow the firm’s excellent reputation across the world. They deepen relationships with customers through shared passions with a best in class portfolio of partnerships including Madison Square Garden, The Chase Center & the US Open. Through the use of data and analytics, they create and deliver marketing campaigns or servicing messages through Chase.com, the mobile app, and paid media channels based on what is best for the customer.

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