Marketing Copywriter/ Senior Marketing Copywriter

Job Title: Marketing Copywriter/ Senior Marketing Copywriter

Primary Location: 5540 Glenwood Ave, Grand Rapids, MI 49512

Employee Status: Full-time salaried

Remote: Hybrid/On-site

Number of positions: 1

What You’ll Get: (note varied offerings based on role and hours)

• Weekly Pay
• Comprehensive Health & Wellness package including Medical (with prescription coverage), Dental, and vision
• Matching Health Savings Account Contributions, Dependent Care flexible spending account (FSA)
• Retirement options like 401(k) with company match and pension.
• Paid time off: Vacation, Personal days, paid holidays, paid volunteer time, sick days, & flex time.
• Tuition reimbursement
• To see a full list of our benefit offerings – check out this helpful guide!

About this position:

LMCU is looking for either a Marketing Copywriter or Senior Copywriter to join our dynamic marketing team. These positions will work with our marketing team to help formulate creative concepts and ideas, writing creative, engaging, persuasive, captivating and informative content across all marketing channels. Both roles will be responsible for competitive research and creative writing used in marketing tactics like billboards, ads, social media posts, direct mail pieces, and radio ads, with opportunities for growth and mentorship.

What you’ll do:

Marketing Copywriter Level:

• Develop and write impactful copy that support strategic goals across all marketing campaign elements including direct mail, digital ads, TV commercial scripts, paid search terms, social ads, website copy, blog copy, newsletters, press releases, and in-branch materials with heavy emphasis on digital content creation
• Collaborate with the marketing team by providing creative ideas and suggestions in the development of marketing concepts and programs, participating in meetings with internal business groups
• Continually research credit union and financial industry data to stay current on relevant trends, developing a competitive database to understand competitors’ strengths, weaknesses, and opportunities
• Execute content creation across the credit union’s significant business units, focusing on member story content and messaging across all marketing channels
• Comply with applicable laws and regulations while demonstrating LMCU’s PRIDE culture values and contributing to team success

Senior Copywriter Level:

• Bring marketing briefs to life through conceptual ideation, development, and execution of strategically focused creative across a variety of consumer touch points and advertising channels that moves prospects and members to action
• Collaborate with cross-functional partners within the marketing team and other LMCU internal business groups in finding creative solutions that effectively deliver results-driven marketing and advertising collateral
• Guide, mentor and inspire colleagues in their day-to-day work while helping them to become subject matter knowledgeable in the credit union and finance space
• Ensure content aligns with brand voice, tone and style guidelines while presenting creative concepts in a clear, articulate and persuasive manner to key stakeholders
• Lead copy and creative development from brief to final execution and champion creative solutions to key-stakeholders across the LMCU organization

What You’ll Bring:

For Marketing Copywriter Level:

• Bachelor’s degree in communications, marketing, advertising, English, journalism, or related field
• Three to five years of copywriting experience required, or similar experience in a marketing role
• Strong proofreading experience and familiarity with standard style guides
• SEO and key search term experience strongly preferred, but not required
• Knowledge of WorkZone preferred, or other content management systems
• Familiarity with writing for a wide variety of marketing mediums and both Mac and PC Microsoft environments
• Demonstrated success working in fast-paced creative environment with team-oriented collaborative approach

For Senior Copywriter Level:

• Bachelor’s degree in communications, marketing, advertising, English, journalism, or related field
• 6+ years of experience as a copywriter as part of an internal creative team or agency environment required
• Strong proofreading experience and familiarity with standard style guides
• SEO and key search term experience strongly preferred, but not required
• Knowledge of WorkZone preferred, or other project management software
• Familiarity with both Mac and PC Microsoft environments with demonstrated success working in fast-paced creative environment
• Team-oriented creative with desire to collaborate and excellent storytelling and communication skills for presenting to stakeholders

Who We Are:

We’re proud of our past, thrilled with our present, and couldn’t be more excited about our future! Lake Michigan Credit Union has grown to become one of the largest credit unions in the nation with our headquarters in West Michigan.

As a credit union, LMCU is a not-for-profit institution, owned by its members, instead of corporate stock holders. We are accountable directly to our members, and they directly share in our success – benefitting by lower and fewer fees, better savings and checking interest rates, lower cost mortgages and a host of other advantages that simply don’t exist at traditional banks.

It’s about always doing what’s best and right for our members – it guides everything we do.

From friendly, knowledgeable and professional employees who greet you by name, to offering stellar value at every turn, LMCU works for its members.

Working with LMCU you can grow and advance in your career and work with talented teams that help you become better each and every day. As an employee you can have confidence in knowing your work is having an impact by supporting our mission of serving our members’ lifetime financial needs.

You’ll be encouraged to innovate and excel and we’re committed to your empowerment as an employee, providing ongoing training, development, support, and opportunities for you to achieve your career goals.

Have additional questions about the role?

You may email us at: Careers@lmcu.org.

If you lack access to the internet or internet connectivity, or have a disability that hinders your ability to apply online, please choose one of the following options to obtain assistance:

Call us at: (616) 242-9790

Mail your resume to: 5664 Prairie Creek Drive, Caledonia, MI 49316

Please Note: These options are reserved for use by individuals requesting an accommodation as a candidate. Information received via these options will be routed to our HR team, who will provide appropriate assistance to facilitate the completion of LMCU’s online application.

LMCU is an Equal Opportunity Employer

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