Marketing Copywriter

The Governor’s Office of Economic Development and International Trade (“OEDIT”) was created to foster a positive business climate that encourages quality economic development through the support of local and regional economic development activities throughout the State of Colorado. A comprehensive slate of programs within OEDIT’s divisions work together to offer economic development services for all Colorado businesses – new and expanding, traditional and emerging, small and large – including retention programs to ensure continued competitiveness of Colorado’s economic base, and job training to keep Colorado’s workforce the best in the nation.

The Marketing Copywriter will report to the Chief Marketing Officer (CMO) and work closely with the Senior Communications Manager, Marketing Manager, and Marketing and Communications Assistant on the Marketing and Communications team (MarComm). The Marketing Copywriter will support the implementation of a comprehensive marketing and communications strategy for the Department. The Marketing Copywriter will help promote the Colorado brand business objectives, OEDIT programs and messages to target audiences and key constituents.

Key Duties and Responsibilities

• Assist the CMO and MarComm team to implement a multi-channel marketing strategy and a comprehensive communication strategy for the organization and Division Directors. 
• Write compelling social media content, website content, blog posts, media relations content, newsletter content, and marketing collateral in collaboration with the MarComm team and OEDIT divisions.
• Create copy for content that aligns with the MarComm team’s priorities and timeline and ensure that all content is accurate and approved to use.
• Write press releases, blog posts and social media content in a timely manner following AP style guide and accessibility best practices.
• Manage the annual report process in collaboration with the legislative team and OEDIT divisions from project management to writing and editing to working with a designer.
• Develop and implement ideas and strategies to utilize content for multiple channels. 
• Manage content development for choosecolorado.com, oedit.colorado.gov and other websites, and edit existing content on site ensuring each page is engaging and reflects the brand guidelines in collaboration with the Marketing Manager and OEDIT divisions.
• Collaborate with the Marketing Manager and Marketing and Communications Assistant to write, review, and edit social content to be approved for scheduling.
• Collaborate with the Senior Communications Manager to write compelling blog posts that demonstrate the impacts of OEDIT programs and divisions on Colorado businesses and communities.
• Demonstrate a clear understanding of voice differences and character count between channels, while staying on brand and highlighting key takeaways for external audiences. Knowledge in emoji use for social media.
• Understand the importance of contentious and thoughtful word usage and voice.
• Provide creative solutions to content that requires edits when collaborating with the MarComm team and OEDIT divisions.
• Collaborate with the Senior Communications Manager and MarComm team to craft crisis messaging, proof press releases, and edit media advisories.
• Edit and proofread newsletters for grammar, punctuation, spelling, and style. 
• Help with monthly and annual reporting on Governor’s Office goals and marketing and media metrics.
• Author department updates, including weekly cabinet updates, annual plan, and more.
• Help ensure that all program, marketing, and communications activities are of the highest quality, consistent, and in accordance with strategic messaging priorities and branding standards.
• Assist in the management of contact lists for newsletters and of upcoming press releases, blogs, calendars, media contacts, and newsletter content.
• Work with the MarComm team to collaborate with program managers and divisions to gather and edit messaging for social media, newsletters, and websites.
• Stay current on marketing best practices and industry trends, which may require attending educational conferences or training.
• Assist with administrative duties and other MarComm team responsibilities, as needed. 

COMPETENCIES

• Customer/Client Focus – Responsively addresses the needs of both internal and external customer/client; assures that customer service is a top priority; accurately diagnoses customer needs and responds accordingly; establishes customer rapport and partners with customers.
• Teamwork – Builds and supports effective teams; encourages a spirit of participation and belonging; enhances group cohesiveness by emphasizing team objectives and reinforcing cooperation.
• Interpersonal Skills – Builds and maintains effective working relationships with a wide range of individuals; quickly establishes rapport with others; shows sensitivity to people of diverse backgrounds; values diversity and seeks to understand differences in cultures and personal styles. Strong organizational skills with attention to detail.
• Communication – Is understood and understands others; clearly articulates key points when writing and speaking; actively listens; effectively interprets non-verbal communication and truly hears what a wide variety of people are trying to say; accurately assesses personal styles and adjusts own style of communication to optimize personal effectiveness.

Required:

The Marketing Copywriter must be a creative and strategic thinker and with excellent oral and written communication skills as well as creative writing ability. This role will have demonstrated problem-solving abilities and excellent time management skills, including the capacity to work autonomously, elevate appropriately, meet timelines and prioritize multiple projects. The ability to work effectively and collaborate with colleagues and partners is critical in this role as are skills in relationship building and networking with a diverse population of organizations, associations and interest groups.

QUALIFICATIONS:

A four-year college degree or any combination of education, certification, coursework and/or technical training necessary to meet position requirements, plus experience in a writing, communications or marketing role. Please include writing samples of a press release, blog post or feature story, and social media post with application.

Conditions of Employment 

• Applicants must pass a thorough background check prior to employment.
• Former State employees who were disciplinarily terminated or resigned in lieu of termination must disclose the information on the application and provide an explanation why the prior termination or resignation should not disqualify their application from the current position.

Salary Range: $50,000 – $58,000 Annually

This position is considered non-classified, which means the position is not part of the Colorado State Personnel System. Therefore, the individual appointed to this position is considered at-will, and is not covered by the State Personnel Rules or the State Classification System. However, this position does come with the same benefits (retirement, insurance, etc.) as every other State employee, and with the same opportunities, pride and passion that comes with working for the great State of Colorado. Even though employment is at-will, non-classified positions have protections against discrimination and retaliation in state and federal employment laws. “At-will” employment means that either the employee or the State may terminate the employment relationship at any time for any reason or no reason, with or without notice or cause, as long as no federal or state law is violated.

Benefits

The State of Colorado/Office of the Governor offers generous benefits to full-time employees including:

• Annual leave accrued at 13.33 hours per month
• Sick leave accrued at 6.66 hours a month
• 11 paid holidays per year
• Medical plans – choice of Cigna or Kaiser; several plan options (including High Deductible Health Plan with HSA); most plans offered with significant state contribution towards premium
• Dental and vision plans
• Flexible spending accounts
• State-paid life insurance policy of $50,000
• Choice of 2 retirement plans (defined contribution or defined benefit) with generous state contribution
• Optional 401(k) and 457 plans for additional retirement savings
• State-paid short-term disability coverage
• Additional optional life and disability plans
• Access to the Colorado State Employee Assistance Program
• Membership opportunity with the Credit Union of Colorado
• RTD (transit) EcoPass
• Training and professional development

To learn more about State of Colorado benefits, please visit: https://www.colorado.gov/dhr/benefits

Equity, Diversity and Inclusion

The State of Colorado believes that equity, diversity, and inclusion drive our success, and we encourage candidates from all identities, backgrounds, and abilities to apply. The State of Colorado is an equal opportunity employer committed to building inclusive, innovative work environments with employees who reflect our communities and enthusiastically serve them. Therefore, in all aspects of the employment process, we provide employment opportunities to all qualified applicants without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity or expression, pregnancy, medical condition related to pregnancy, creed, ancestry, national origin, marital status, genetic information, or military status (with preference given to military veterans), or any other protected status in accordance with applicable law.

To learn more about the “State of Colorado For All”, visit our Equity, Diversity, and Inclusion website.

ADAAA Accommodations 

The Office of the Governor is committed to the full inclusion of all qualified individuals. As part of this commitment, our agency will assist individuals who have a disability with any reasonable accommodation requests related to employment, including completing the application process, interviewing, completing any pre-employment testing, participating in the employee selection process, and/or to perform essential job functions where the requested accommodation does not impose an undue hardship. If you have a disability and require reasonable accommodation to ensure you have a positive experience applying or interviewing for this position, please direct your inquiries to our ADAAA Staffing Coordinator, the Director of Human Resources: [email protected]

Application

Your application must provide sufficient detail about your background and experience to allow the screening panel to properly assess your experience in the required elements, including your experience and achievements. 

Due to the large volume of resumes we receive, we do not acknowledge receipt of each application and are unable to give status updates. If a strong match is found between your qualifications and the requirements of the position, a member of the recruiting staff will contact you to further discuss the career opportunity.

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