Hello there, word whisperer!
Are you the optimist who knows how to serve up smiles with every word you write? Are you the protector of punctuation, the guardian of grammar, and the wizard of quick wit? Well, this could be your lucky day. We need one great Copywriter with Superpowers and the desire to save the world from blah and blah, blah, blah. You will work with fun people who love what they love and give a voice to the power of optimism. Ready to join the force for good? Please continue.
IMPORTANT DETAILS
- This role is based in Boston where you’ll be on-site with the team on Wednesdays and Thursdays
- We ask important questions during this process. It’s our way of handing you the mic so you can tell us your story (we can’t wait to learn more about you!) Please don’t miss that part and take your time answering the questions.
- Everyone who applies will get a response from a human. We know that’s not the norm. We set a high bar.
- Our compensation strategy combines robust market data (for companies our size) with an innovative bonus program.
We read every single answer. And yes, you can edit our copy as you go ;-).
YOUR OBJECTIVE
Through outstanding copy, you strengthen and grow our community by bringing the Life is Good values, products, and brand stories to life. Your words deepen perspectives, elicit strong emotional responses and inspire heartfelt connections with the Life is Good brand.
YOUR JOB
Essential Duties and Responsibilities
- You write, edit, proof, and post captivating, compelling copy that serves a wide variety of strategies and initiatives
- You ensure a cohesive brand voice across all mediums (e.g., websites, emails, blog posts, catalogs, retail signage, etc.)
- You collaborate with product and graphic designers to concept and execute breakthrough ideas that grow brand awareness, revenue, and customer loyalty
- You actively provide your point of view, collaborating with cross-functional stakeholders throughout the creative process
- You develop and maintain an understanding of the ever-evolving needs, aspirations, and motivations of our audiences and our business
- You are innovative and proactive in seeking out and delivering new ways to engage our consumers through written, spoken, and shared messages
- You regularly study consumer insights and marketing best practices for direction and opportunity to keep our brand voice fresh and relevant
Requirements
Your Experience and Qualifications:
- You bring the experience gained from at least 2 years working for a company or agency
- Your work is evidence of your genuine passion for digital marketing and your knowledge of eCommerce
- You have examples of effective writing for a variety of commercial audiences
- You have experienced success and growth in a similar industry and can point to specific contributions you have personally made
- You have contributed to building brand identity and reach through copy and content
- You are dedicated to detail and copyediting (including spelling, grammar, and punctuation)
- You communicate clearly, simply, and authentically
Your Personal Attributes
- Your experience shows you love for generating a high volume of engaging copy every day
- You are excited and confident in your ability to help define and drive the Life is Good voice (which we define as brief, wise, fun, positive, cool, and informal)
- You are a genuinely optimistic person with a good sense of humor
- You thrive in a fast-paced, creative environment and have the ability to move quickly and comfortably between multiple projects
- You have demonstrated an ability to work both independently and with a group, as part of a dynamic team of creative professionals
- You are known for your ability to give and receive feedback thoughtfully and constructively
- Creative directors and designers who work with you value your opinion regarding copy as it supports the design concept, believing you to be a wondrous and wizardly wordsmith
- You have a knack for the nuances that make credible writing for .com, retail, social sharing, and blogs
- You get the “why” behind social media and understand how to write for each sharing platform
YOU’LL KNOW YOU’RE SUCCESSFUL WHEN
- You meet your annual goals and help the team meet theirs
- You have earned the trust of our key leaders and marketing team because you’ve consistently delivered stellar copy that authentically tells the Life is Good story
- You are quoted, clipped, and shamelessly copied
- Teammates come to you for advice on how to wordsmith their own writing
- Your writing leads consumers and community members to take action (click, shop, buy, share, refer, donate)
- You have somehow used “aardvark”, “circus”, “tumbleweed”, “igloo” and “marmalade” within brand copy, and they did not appear forced
Benefits
We are located in the innovative and thriving Fort Point neighborhood. Our community is full of green space, outstanding food, and entertainment options. We offer top quality Medical, Dental, Vision, Flexible Spending Accounts, Transit or Parking Reimbursement Accounts, Life, AD&D, Short and Long-Term Disability, 401(k) with a match, Paid Time off, 10 paid holidays, Good Vibes Time (we pay you to volunteer for the non-profit cause of your choice) and Family Time. And we have dogs. You’ll be involved in growing our social mission through the Playmaker Project.
Life is Good is an equal opportunity employer and does not discriminate against otherwise qualified applicants on the basis of race, color, religion, national origin, ancestry, sex, age, mental or physical disability, pregnancy, sexual orientation, gender orientation or expression, marital status or veteran status, or any other legally protected characteristic under applicable federal or state law.