Marketing Copywriter

CollegeVine is the world’s largest network connecting high school students, colleges, and counselors for the sole purpose of helping students get into the right college for their goals. It’s like LinkedIn for high school students, and we’re looking for an experienced Marketing Writer to produce clear, persuasive content—consistent with CollegeVine’s warm, friendly, and down-to-earth brand voice—for sales & marketing emails, blog posts, social media content, web & landing pages, sales material, press releases, event collateral, presentations, and other written assets. This role will focus primarily on B2B content but may assist with consumer-facing content as well.

Here’s what’s so great about this job:

Writing is the most common way we interact with students, colleges, counselors, investors, partners, and future employees, so we need to be really good at it. Today, a bunch of us all take turns writing content, but we really need a great writer to make sure we’re consistent across all of our platforms, and that our brand personality is coming through in every piece of content we produce. There are a lot of companies in this space who come across a bit…shall we say, stodgy, and we want to make sure we don’t sound like them. College is already complicated enough, and we want to be a warm and friendly voice guiding people through the process.

So, this person will make sure our writing reflects those values, and helps create some guidelines, tools, and systems to help others in our company write the same way. Pretty cool, right?

Oh, and we’re a remote company with amazing teammates all across the country who work here for one reason: to make it easier for students to find and get accepted by the best college for their life goals. And of course we offer full benefits including health, dental, and vision coverage, 401k, flex time, remote office stipends and more. 

Here’s what you’d get to work on:

• Write on-brand content for our email, blog posts, social media content, web & landing pages, sales material, press releases, event collateral, sales presentations, and other written assets
• Document our brand & voice guidelines to make sure we’re consistent across all of our channels
• Implement a system & process for submission of writing requests, including SLAs
• Train our company on the importance of adhering to writing guidelines, and how to do it
• Build a library of AI/ChatGPT prompts to help CollegeVine employees produce on-brand content

Here are the qualifications we’re looking for:

• 3-5 years experience as a marketing copywriter
• Experience creating written marketing assets such as landing pages, ad posts & email templates
• Someone who HATES jargon and loves simplifying and clarifying
• Experience managing a set of brand voice guidelines
• An ROI-focused and data-driven mindset when determining what copy works best
• Understanding of higher ed a plus

Here’s how to apply:

Since this is a writing job, we’d like to see how you write. Crazy huh? In addition to your resume and portfolio link, please include a cover letter explaining why you’d be a great fit for this job. We’ll leave it up to you to decide how long or detailed it should be—whatever you think will result in you moving forward in the process.

Here’s the legal stuff:

Candidates only.  No recruiters or agencies, please. Sorry, we do not offer relocation assistance.

CollegeVine is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. We provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law.

All interviews are being held remotely. If there are preparations we can make to help ensure you have a comfortable and positive interview experience, please let us know.