Marketing Coordinator-Digital Marketing

Position Title: Marketing Coordinator-Digital Marketing

Manager: Associate manager, Marketing China

Working Location: Beijing, China

Permanent Headcount

About this role

Align with the aim of accelerating OA transformation and build direct-to-consumer marketing, this position will primarily focus on supporting digital marketing associate manger to work on managing user data and engaging research communities in digital channels.

He/she will work closely with marketing team and other teams in China and around the world to impact Wiley’s communities and to unlock researchers’ potential.

How will you make an impact:

• Daily manage, monitor, and summarize all China marketing user data and campaigns data in the system and making monthly report.
• Work closely with China/global marketers to set up regular digital campaigns for webinars, including webinar registration forms, automation webinar reminders, WeChat precision campaigns, Email campaigns, journal micro pages, etc.
• Working with the China technology team to work on the initiatives project China data hub, including making different dashboards, and analyzing local data, data transmission, etc.

We are looking for people who:

• A Bachelor’s/master’s degree from a Chinese university or overseas in Marketing or related major.
• 0 – 1 year working experience in marketing or related field is preferred. • Demonstrated ability to manage marketing programs, emphasizing collaboration and providing strategic mindset.
• Understand target customer needs, market trends and the competitive landscape.
• Ability to think critically and react quickly and calmly in high-pressure situations
• Excellent communication skills with key stakeholders in English • Be proactive and result driven
• Ability to think logically
• Proficiency in Microsoft Windows Applications (Word, Excel, PowerPoint, etc).

About Wiley:

We are in the dynamic periods in our history as technology, globalism and economic diversity create far-reaching changes in the world. As a learning business, Wiley makes meaningful contributions to research discovery and lifelong learning by helping organizations achieve their goals and people achieve success from education through their career. We may have been founded over two centuries ago, but our secret to success remains the same: change with the times and adapt to meet the ever-evolving needs of our customers. The company’s headquarters are in Hoboken, New Jersey, with operations in the U.S., Europe, Asia, Australia, and Canada.

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