Marketing/Communications Specialist Marketing/Communications Specialist

Department 00220 – Anesthesiology – Operations Job Summary

The Department of Anesthesiology, Perioperative and Pain Medicine is seeking an energetic, independent, and detail-oriented Marketing Specialist and Event Coordinator to design, coordinate and execute a wide range of marketing responsibilities. The successful candidate will have experience creating high-quality organic social media content and developing successful campaigns.

The individual will utilize their good judgment and strong interpersonal skills to plan and execute both internal and external facing marketing strategies. They will plan, coordinate, and successfully execute special events including social activities, conferences, educational seminars, receptions, etc.

U of U Health has ranked in the top 10 of the prestigious Vizient Bernard A. Birnbaum, MD, Quality Leadership Award for 13 consecutive years and is consistently recognized in the top 5 in both best in inpatient quality patient care and in ambulatory quality patient care.

Responsibilities

Marketing & Communication:

1. Develop and execute marketing/communication plans by utilizing traditional and electronic publishing technologies.
2. Conduct in-depth marketing research to develop a marketing strategy and budget.
3. Develop and communicate department information on various projects to its stakeholders, both internal and external.
4. Responsible for monitoring effectiveness of marketing/communication tactics and adjusting communication plans as necessary.
5. Collaborate with the Department and other clientele to conceptualize on various projects.
6. Proofread all communications and monitors media.
7. Develop written content that advances the Department’s communications and marketing strategies to key constituencies, including alumni and donors. Written content includes direct mail, emails, web content such as news stories, profiles/features, promotional/marketing copy, press releases/media advisories, newsletters, etc.
8. Develop and adheres to project timelines.
9. Develop and execute social media strategies, create and share engaging content, optimizing company pages, moderating user-generated content, analyzing social data, and collaborating with other stakeholders.
10. Manage all social media platforms for the Department, including content creation and creation of a daily/weekly/annual social media calendar.
11. Ensures that distributed material is accurate and timely

Event Coordination:

1. Maintain a financial accounting and cost analysis report for each individual event. May monitor financial records for donations and grants.
2. Manage events on-site and provide assistance to attendees and faculty members.
3. Assist supervisors in evaluating program effectiveness and making adjustments for future events.
4. Respond to questions and phone calls from event participants, faculty members, etc.
5. Make travel arrangements for visitors.
6. Maintain files, records and a computer database on event details and participants.
7. Make physical arrangements such as scheduling, catering, creating advertising materials, transportation, ordering event supplies and equipment, compiling course materials, etc.
8. May participate in the preparation of accreditation reports and reviews.
9. May oversee the activities of clerical support staff as they relate to specific events.
10. May manage office supplies and equipment and act as a liaison with vendors.
11. Create and manage high-quality organic social media content related to the event.
12. Execute a comprehensive marketing plan, monitoring campaign budgets.

Values and Culture

The University of Utah Health (U of U Health) is a patient focused center distinguished by collaboration, excellence, leadership, and respect. U of U Health values candidates who are committed to fostering and furthering the culture of compassion, collaboration, innovation, accountability, diversity, integrity, quality, and trust that is integral to our mission.This job description is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to the job.

Work Environment and Level of Frequency typically required

Nearly Continuously: Office environment.

Physical Requirements and Level of Frequency that may be required

Nearly Continuously: Sitting, hearing, listening, talking.

Often: Repetitive hand motion (such as typing), walking.

Seldom: Bending, reaching overhead.

Minimum Qualifications

Bachelor’s degree English, Journalism, Communications, or related field plus 3 years of related experience, or equivalency (one year of education can be substituted for two years of related work experience); excellent technical writing and verbal communication skills; familiarity with a variety of computer software; project management and strong interpersonal skills; ability to work both individually and in a team setting.

Some areas may require additional experience with specific computer systems and may require skills in interviewing, ad copy writing, editing, photography, web writing, graphic design, audio & video production, and oral presentation.

Master’s degree in a related field may be preferred.

Applicants must demonstrate the potential ability to perform the essential functions of the job as outlined in the position description.

Preferences

Proven success in creating and managing digital marketing campaigns.

Strong working knowledge and proficiency in Microsoft Word, Excel and Power Point for correspondence, spreadsheets, forms, etc.

Ability to work independently, problem solve, take initiative, set priorities and handle multiple projects efficiently and effectively.

Demonstrated organizational ability, creativity, and strong attention to detail.

Demonstrated ability to build and maintain positive relationships and actively contribute as a member of working teams to achieve results.

Additional Information

The University of Utah values candidates who have experience working in settings with students from diverse backgrounds and possess a strong commitment to improving access to higher education for historically underrepresented students.

Individuals from historically underrepresented groups, such as minorities, women, qualified persons with disabilities and protected veterans are encouraged to apply. Veterans’ preference is extended to qualified applicants, upon request and consistent with University policy and Utah state law. Upon request, reasonable accommodations in the application process will be provided to individuals with disabilities.

The University of Utah is an Affirmative Action/Equal Opportunity employer and does not discriminate based upon race, ethnicity, color, religion, national origin, age, disability, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, pregnancy-related conditions, genetic information, or protected veteran’s status. The University does not discriminate on the basis of sex in the education program or activity that it operates, as required by Title IX and 34 CFR part 106. The requirement not to discriminate in education programs or activities extends to admission and employment. Inquiries about the application of Title IX and its regulations may be referred to the Title IX Coordinator, to the Department of Education, Office for Civil Rights, or both.

To request a reasonable accommodation for a disability or if you or someone you know has experienced discrimination or sexual misconduct including sexual harassment, you may contact the Director/Title IX Coordinator in the Office of Equal Opportunity and Affirmative Action:

Director/ Title IX Coordinator

Office of Equal Opportunity and Affirmative Action (OEO/AA)

383 University Street, Level 1 OEO Suite

Salt Lake City, UT 84112

801-581-8365

oeo@utah.edu

Online reports may be submitted at oeo.utah.edu

For more information: https://www.utah.edu/nondiscrimination/

To inquire about this posting, email: employment@utah.edu or call 801-581-2300.

The University is a participating employer with Utah Retirement Systems (“URS”). Eligible new hires with prior URS service, may elect to enroll in URS if they make the election before they become eligible for retirement (usually the first day of work). Contact Human Resources at (801) 581-7447 for information. Individuals who previously retired and are receiving monthly retirement benefits from URS are subject to URS’ post-retirement rules and restrictions. Please contact Utah Retirement Systems at (801) 366-7770 or (800) 695-4877 or University Human Resource Management at (801) 581-7447 if you have questions regarding the post-retirement rules.

This position may require the successful completion of a criminal background check and/or drug screen.

https://safety.utah.edu/safetyreport This report includes statistics about criminal offenses, hate crimes, arrests and referrals for disciplinary action, and Violence Against Women Act offenses. They also provide information about safety and security-related services offered by the University of Utah. A paper copy can be obtained by request at the Department of Public Safety located at 1658 East 500 South.

Read Full Description