Marketing/Communications Specialist Marketing/Communications Specialist

Department 01443 – Marketing and Community Relati Job Summary

University of Utah Health is seeking a talented and experienced Marketing Specialist with a strong background in the healthcare industry to join our team. The ideal candidate will be responsible for developing and executing marketing strategies to promote our health care services, products, and programs. This role requires understanding of marketing best practice in healthcare, industry trends, and strong collaboration and relationship management skills.

Responsibilities

Essential Functions:

• Conduct in-depth market research to understand the needs, preferences, and behaviors of target audiences for assigned portfolio of services, products, and programs.
• Develop and execute comprehensive marketing plans and strategies tailored to the goals of the clinical enterprise.
• Collaborate with cross-functional teams—including others in Marketing + Communications, clinical and administrative leaders, internal stakeholders, and external partners—to ensure alignment of marketing initiatives with priorities and goals.
• Research, create and manage campaigns and projects utilizing a broad set of skills and knowledge in digital/web marketing, messaging/content development, traditional advertising, events, and more.
• Ensure all deliverables and activities comply with relevant health care regulations and industry standards, such as HIPAA and AKS.
• Monitor and analyze the performance of marketing campaigns, providing regular reports and recommendations for optimization.
• Collaborate with health care professionals to communicate accurately and effectively with our target audience.
• Developing and executing various media strategies, creating, and sharing engaging content, optimizing company pages, moderating user-generated content, analyzing social data, and collaborating with other departments to manage reputation and coordinate actions.
• Oversee and develop the creation of marketing materials, including brochures, content, websites, blog posts, videos, and other promotional content.
• Manage marketing projects end-to-end—overseeing timelines, scope, and quality—while tracking budgets and allocating resources to ensure efficiency and cost-effectiveness.
• Maintain and enhance the organization’s brand reputation and presence in the market.

Minimum Qualifications

Bachelor’s degree English, Journalism, Communications, or related field plus 3 years of related experience, or equivalency (one year of education can be substituted for two years of related work experience); excellent technical writing and verbal communication skills; familiarity with a variety of computer software; project management and strong interpersonal skills; ability to work both individually and in a team setting.

Some areas may require additional experience with specific computer systems and may require skills in interviewing, ad copy writing, editing, photography, web writing, graphic design, audio & video production, and oral presentation.

Master’s degree in a related field may be preferred.

Applicants must demonstrate the potential ability to perform the essential functions of the job as outlined in the position description.

Preferences

• Bachelor’s degree in Marketing, Business, Communications, or related field or equivalency (one year of education can be substituted for two years of related work experience) plus 3 years of related experience; excellent technical writing and verbal communication skills; familiarity with a variety of computer software; project management and strong interpersonal skills; ability to work both individually and in a team setting.
• Some areas may prefer additional experience with specific computer systems and may prefer skills in interviewing, ad copy writing, editing, photography, web writing, graphic design, audio & video production, and oral presentation.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with health care professionals and cross-functional teams.
• Proficiency in marketing tools and platforms preferred, including those for social media management, web and customer analytics, customer relationship management (CRM), content management system (CMS), and creative production.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Creative thinking and problem-solving abilities.
• Applicants should demonstrate the potential ability to perform the essential functions of the job as outlined in the position description.

Additional Information

The University is a participating employer with Utah Retirement Systems (“URS”). Eligible new hires with prior URS service, may elect to enroll in URS if they make the election before they become eligible for retirement (usually the first day of work). Contact Human Resources at (801) 581-7447 for information. Individuals who previously retired and are receiving monthly retirement benefits from URS are subject to URS’ post-retirement rules and restrictions. Please contact Utah Retirement Systems at (801) 366-7770 or (800) 695-4877 or University Human Resource Management at (801) 581-7447 if you have questions regarding the post-retirement rules.

This position may require the successful completion of a criminal background check and/or drug screen.

The University of Utah values candidates who have experience working in settings with students and patients from all backgrounds and possess a strong commitment to improving access to higher education and quality healthcare for historically underrepresented students and patients.

All qualified individuals are strongly encouraged to apply. Veterans’ preference is extended to qualified applicants, upon request and consistent with University policy and Utah state law. Upon request, reasonable accommodations in the application process will be provided to individuals with disabilities.

The University of Utah is an Affirmative Action/Equal Opportunity employer and does not discriminate based upon race, ethnicity, color, religion, national origin, age, disability, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, pregnancy-related conditions, genetic information, or protected veteran’s status. The University does not discriminate on the basis of sex in the education program or activity that it operates, as required by Title IX and 34 CFR part 106. The requirement not to discriminate in education programs or activities extends to admission and employment. Inquiries about the application of Title IX and its regulations may be referred to the Title IX Coordinator, to the Department of Education, Office for Civil Rights, or both.

To request a reasonable accommodation for a disability or if you or someone you know has experienced discrimination or sexual misconduct including sexual harassment, you may contact the Director/Title IX Coordinator in the Office of Equal Opportunity and Affirmative Action (OEO/AA). More information, including the Director/Title IX Coordinator’s office address, electronic mail address, and telephone number can be located at: https://www.utah.edu/nondiscrimination/

Online reports may be submitted at oeo.utah.edu

https://safety.utah.edu/safetyreport This report includes statistics about criminal offenses, hate crimes, arrests and referrals for disciplinary action, and Violence Against Women Act offenses. They also provide information about safety and security-related services offered by the University of Utah. A paper copy can be obtained by request at the Department of Public Safety located at 1658 East 500 South.

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