Marketing/Communications Specialist Marketing/Communications Specialist

Department 01641 – University Asia Campus Job Summary

This position is responsible for creating and maintaining the public image and brand reputation of the University of Utah Asia Campus. The communications specialists will maintain media relations with domestic (Korean) and international stakeholders, identify media outreach opportunities, and promote positive public awareness through external communication to help the campus sustain its growth and attract potential students worldwide. This position directly impacts student recruitment, UAC brand management, and the University’s goals related to enrolment and support of the academic and other student-focused departments. The position will report directly to the Assistant Director of Marketing with a dotted line reporting to the Chief Administrative Officer/Dean of Faculty and contribute to student satisfaction with their collegiate experience by building a sense of campus community.

Responsibilities

• Responsible for developing and implementing the internal and external communications strategies for the University of Utah Asia Campus (UAC).
• Work with the university leadership team to develop and maintain a strategic perspective and develop short- and long-term plans.
• Identify and maintain media contacts in Korea and abroad to promote UAC programs, events, and initiatives.
• Create press releases for appropriate news media outlets in Korea and abroad to promote UAC interests.
• Continuously monitor and collate UAC media coverage, issuing regular PR reports.
• Assist the Assistant Dean of Admissions and Marketing and Assistant Director of Marketing in creating, implementing, and maintaining a positive brand reputation.
• Support the Chief Administrative Officer/Dean of Faculty with university executive communication and cultivate key messaging based on research and evaluation.
• Respond to and manage any public relations crisis to maintain a positive public image of the University globally.
• Collaborate with various UAC stakeholders, including staff, faculty, and student, to generate contents to promote and raise the awareness of the campus globally.
• Serve as the main point of contact for external communications at the UAC.
• Supervise student interns and provide ongoing support for their leadership development.
• Collaborate with the Salt Lake Campus Marketing and Communication team to create content.
• Remain knowledgeable of all programs offered at the UAC.
• Maintain familiarity with University student information systems and learning management systems to access student information to provide assistance as required.
• Work as a collaborative team member to provide seamless service to all students.
• Promote student involvement by creating and maintaining dynamic and up-to-date content on the website, social media, and other methods.
• Other duties as assigned by the Assistant Dean of Admissions and Marketing and the Chief Administrative Officer/Dean of Faculty.

Minimum Qualifications

Bachelor’s degree English, Journalism, Communications, or related field plus 3 years of related experience, or equivalency (one year of education can be substituted for two years of related work experience); excellent technical writing and verbal communication skills; familiarity with a variety of computer software; project management and strong interpersonal skills; ability to work both individually and in a team setting.

Some areas may require additional experience with specific computer systems and may require skills in interviewing, ad copy writing, editing, photography, web writing, graphic design, audio & video production, and oral presentation.

Master’s degree in a related field may be preferred.

Applicants must demonstrate the potential ability to perform the essential functions of the job as outlined in the position description.

Preferences

Preferred Qualifications

• Bachelor’s degree in communication, journalism, public relations, marketing, or a related field.
• 2-5 years of experience with public relations or corporate communications.
• Excellent organizational skills.
• Fluency in English and Korean; strong written and oral communication skills in English and Korean.
• Experience with Microsoft Office (Excel, Outlook).
• Experience with US higher education is a plus.

Additional Information

The University of Utah values candidates who have experience working in settings with students from diverse backgrounds and possess a strong commitment to improving access to higher education for historically underrepresented students.

Individuals from historically underrepresented groups, such as minorities, women, qualified persons with disabilities and protected veterans are encouraged to apply. Veterans’ preference is extended to qualified applicants, upon request and consistent with University policy and Utah state law. Upon request, reasonable accommodations in the application process will be provided to individuals with disabilities.

The University of Utah is an Affirmative Action/Equal Opportunity employer and does not discriminate based upon race, ethnicity, color, religion, national origin, age, disability, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, pregnancy-related conditions, genetic information, or protected veteran’s status. The University does not discriminate on the basis of sex in the education program or activity that it operates, as required by Title IX and 34 CFR part 106. The requirement not to discriminate in education programs or activities extends to admission and employment. Inquiries about the application of Title IX and its regulations may be referred to the Title IX Coordinator, to the Department of Education, Office for Civil Rights, or both.

To request a reasonable accommodation for a disability or if you or someone you know has experienced discrimination or sexual misconduct including sexual harassment, you may contact the Director/Title IX Coordinator in the Office of Equal Opportunity and Affirmative Action:

Director/ Title IX Coordinator

Office of Equal Opportunity and Affirmative Action (OEO/AA)

383 University Street, Level 1 OEO Suite

Salt Lake City, UT 84112

801-581-8365

oeo@utah.edu

Online reports may be submitted at oeo.utah.edu

For more information: https://www.utah.edu/nondiscrimination/

To inquire about this posting, email: employment@utah.edu or call 801-581-2300.

The University is a participating employer with Utah Retirement Systems (“URS”). Eligible new hires with prior URS service, may elect to enroll in URS if they make the election before they become eligible for retirement (usually the first day of work). Contact Human Resources at (801) 581-7447 for information. Individuals who previously retired and are receiving monthly retirement benefits from URS are subject to URS’ post-retirement rules and restrictions. Please contact Utah Retirement Systems at (801) 366-7770 or (800) 695-4877 or University Human Resource Management at (801) 581-7447 if you have questions regarding the post-retirement rules.

This position may require the successful completion of a criminal background check and/or drug screen.

https://safety.utah.edu/safetyreport This report includes statistics about criminal offenses, hate crimes, arrests and referrals for disciplinary action, and Violence Against Women Act offenses. They also provide information about safety and security-related services offered by the University of Utah. A paper copy can be obtained by request at the Department of Public Safety located at 1658 East 500 South.

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