Marketing Communications Manager | Al Futtaim Automotive | Electric Mobility

Job Requisition ID: [[158758]] 

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world’s most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate. 

By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day

Overview of the role:

To support Head of Marketing in strategizing and developing all Marketing communication in line with the electric mobility brand positioning. 

To lead and provide innovative Marketing Strategy and implementation for an electric mobility brand across all channels and touch points to support business objectives for new car sales. 

To enhance brand image and customer perception to increase Brand equity and support price premium vs. competition.

What you will do: 

Marketing Strategy: in collaboration with the Central UAE Marketing team

• Define and manage Brand positioning to increase Brand power.
• Develop Advertising campaigns, media plan, contact strategy.
• Direct offline and digital media including website and social media strategy and development.
• Owned media such as POS, local special events for branches
• Develop and pilot marketing efficiency monitoring, ROI, PDCA.
• Manage and administrate all electric mobility brand marketing expenses.
• Lead on all electric mobility brand events for internal and external stakeholders, including media.

Manage Internal & External Stakeholders 

• To create and maintain an effective synergy between all internal departments and external parties including ad-hoc support to the relevant parties and sustain an overall supervision of the team’s deliverables and other administrative tasks / activities.

Leads Marketing performance efficiency PDCA

• Regularly review and analyze key performance indicators (KPIs) like return on investment (ROI), conversion rates, and customer acquisition costs to assess the effectiveness of marketing strategies.
• Plan, execute, and measure marketing campaigns, adjusting strategies based on performance data to improve outcomes.
• Continuously seek and implement innovative marketing methods and technologies to enhance efficiency and effectiveness.
• Prepare comprehensive reports on marketing performance, detailing successes, challenges, and insights derived from various campaigns and initiatives.

Required skills to be successful:

• Ability to cope with fast-paced environment.
• Exceptional project management skills.
• Willingness to learn and adapt to new circumstances.
• Can-do attitude with relentless drive to get things done.

About the Team:

This role will be reporting directly to the Head of Marketing.

What equips you for the role:

Education: A university degree is preferred in Business, Marketing. MBA from a globally recognized business school is highly preferable

Minimum Experience and Knowledge:

• 10 years+ experience in brand, marketing, and product – ideally within the Automotive/ Mobility industry
• Brand expert with experience in building brand equity particularly in new markets with new high value products
• Previous experience in high-growth businesses and start-ups is highly preferable.
• Experience delivering strategies with high Customer Centric approach that are customer relationship driven and has developed effective customer relationship and community management programmes
• Extensive experience of digital-first marketing strategies

Job-Specific/Technical Skills required to complete the tasks:

• Strategic and structured business, sales & marketing understanding – long term and short term
• Clear strategic thinking, and ability to create buy-in and influence at a senior level through formalized proposals and business cases.
• Strong generalist marketing and CRM capability
• Product Planning, Pricing, B2C and B2B sales, Advertising offline and online
• Strong communication skills with customers, internal stakeholders, and members of the retail team.
• Ability to lead and motivate others through strong leadership skills, whether through direct line management or via a matrix setup.
• Excellent analytical and agile project management skills
• Behavioural Competencies: growth mindset, empathy, optimism

About Al-Futtaim Automotive

A major division of the UAE-based Al-Futtaim Group of companies, Al-Futtaim Automotive is an industry leader with presence in 10 countries across the Middle East, Asia and Africa.

Our core business activities at Al-Futtaim Automotive include distribution, manufacturing, leasing and aftersales, and we are firmly established as the regional representative of some of the world’s most iconic automotive brands: Toyota, Lexus, Honda, Jeep, Chrysler, Dodge, Volvo and RAM as well as EV brands. 

We are driven by a customer-centric approach, constantly pushing the boundaries on innovation, quality standards, and value-added service across our vast universe of customers – right from motoring enthusiasts to fleet operators to contractors. Our mission is to become the leader in custom-made mobility solutions by delivering nothing less than world-class omni-channel experiences. We channel our local expertise and global trust to deliver one of the most comprehensive portfolios of mobility products and solutions, from passenger cars to SUVs, electric vehicles to high-performance motorbikes, commercial vehicles to industrial & construction equipment.

What keeps the company moving forward is a 9000-member strong team, with inspiring possibilities for growth, throughout the career path. This is Al-Futtaim Automotive and we empower talent to move forward.

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