Marketing Communications Manager

About Us

Launced in the Fall of 2022, Goodself is on a mission to help people find and deliver relevant and trustworthy Health, Wellness, and Lifestyle information through a first-of-its-kind social media platform. We are building an engaged community of Users that want to get better and can see others like them getting better, along with access to credible information through vetted Experts, across a variety of health topics. Based in Toronto, work will be done remotely for now. More can be found at goodself.com.

We are looking for a Marketing and Communications Manager to help build our community through influencer outreach, community marketing, social media marketing efforts, and overall communications efforts to help us launch and grow our platform. An ideal candidate will be comfortable developing relationships within a community and be skilled in oral and verbal communication.

Responsibilities:

• Work closely with influencers to coordinate for launch and post-launch
• Build meaningful relationships with followers, and grow robust social media campaigns and communities
• Lead town hall sessions with the community, to answer questions and sustain relationships
• Collaborate with other departments to ensure marketing and communication need are designed to support the overall vision and tone of the brand
• Conduct client communications, write compelling, error-free documents, emails, presentations and copy for social media
• Monitor and share industry trends, best practices, and emerging digital technologies and platforms.
• Attend and contribute to briefings, research discussions, focus groups, ideation sessions, etc. as required
• Actively contribute to the overall marketing & communications strategy, and work with the leadership team, advisors, consultants, and other team members
• Oversee the tone, voice, and aesthetic of all public-facing Goodself materials and branding
• Write effective and engaging social media copy and manage the development of detailed, ongoing content calendars
• Lead content development processes, including developing engaging communications products (e.g., short video, newsletter, website, social media content, press release, advertisements etc.)
• Work closely with analytics across the company, and the intelligence it provides, to further manage marketing direction

Requirements/ Qualifications:

• 2-3 years’ experience in Marketing, including aspects of Influencer Marketing, Social Media management, and Digital marketing
• Possess extremely strong presentation skills, as well as excellent verbal and written communication skills, as we work to build our community
• Experience leading with creativity in dynamic situations
• Excellent interpersonal and relationship-building skills
• Ability to work with and influence cross-functional teams and senior-level colleagues
• Ability to work with colleagues and stakeholders across diverse cultures, backgrounds, and time zones.
• Tech start-up/launch (MVP) experience is a must.
• Proven ability to develop and execute robust social media campaigns, experience growing socials
• Experience in Health, Wellness and Lifestyle-related Marketing is an asset
• Experience with integrated marketing campaigns (Digital, SEO/SEM, social, paid media, PR, experiential, across multiple touch points) is an asset
• Excellent written copy skills
• Passionate about the latest trends and developments in tech, digital and social
• Ability to multi-task, prioritize and time manage in a fast-paced environment

WHY JOIN US

• Helping to create a disruptive tech social platform that’s meant to help millions to live better
• Become a key member of the team in launching the platform
• Opportunity to grow within a start-up, that’s launched in Fall 2022
• Remote work

Salary is negotiable based on years of experience. While we sincerely appreciate all applications, only those candidates selected for an interview will be contacted.

*Only applications through indeed will be considered.*

Job Type: Full-time

Salary: $60,000.00-$75,000.00 per year

Benefits:

• Work from home

Schedule:

• Monday to Friday

Application question(s):

• How many years of social media marketing experience do you have?
• How many years of communications experience do you have?
• What are your salary expectations?

Work Location: Remote