Marketing Cloud Specialist

Job no: 0060588 

Location: Parkville 

Role type: Continuing; Full-time 

Department/School: Strategy and Culture 

Salary: UOM 9 – $134,320 – $139,749 p.a. plus 17% super 

• Support the design, delivery, and maintenance of personalised communications for the University of Melbourne’s audiences
• Opportunity to contribute significantly to leading digital experiences in a purpose-led organisation, playing a pivotal role in enhancing constituent experiences through effective journey and automation delivery
• Salary range, 17% super, benefits, and a flexible hybrid work environment!

About the Role 

The Marketing Cloud Specialist at the University of Melbourne’s Digital Strategy and Channels team plays a pivotal role in designing and maintaining personalised communications in Salesforce Marketing Cloud. Collaborating with the Marketing Cloud team and senior developers, this position involves leadership, mentorship, and the execution of digital marketing campaigns in a university undergoing a digital transformation. 

Your responsibilities will include: 

• Recommend and implement solutions for effective constituent experiences
• Train and support Email specialists within the team to build emails from a template within Marketing Cloud
• Utilising HTML, CSS, and AMPscript for email production
• Assisting with complex ad-hoc email sends, e.g. where dynamic content blocks or AMPscript are required
• Reviewing existing automations and journeys in Marketing Cloud, make recommendations to improve them, and then optimise and re-run them
• Providing technical support to a team of CRM Campaign Specialists, escalating complex issues to senior Marketing Cloud developers

Who we are looking for 

You love technology and can bridge the gap between technical and marketing functions. You have experience creating responsive and personalised communications using Salesforce Marketing Cloud 

You’re a collaborative team player who is comfortable navigating complex organisational environments, and you are a comfortable collaborator who can work with other experts to get the best outcome You apply creative thinking to find effective business outcomes, and you’re a natural leader who is comfortable promoting best practice use of Marketing Cloud among a team of CRM Campaign Specialists. 

You will also have: 

• Salesforce Marketing Cloud Developer certification, or significant progress towards achieving this certification, such as having attained Marketing Cloud Email Specialist or Marketing Cloud Consultant certifications
• Proficient in AMP script and SQL
• Experience and knowledge in Salesforce Marketing Cloud’s various modules such as Email Studio, Journey Builder, Mobile Studio, and Automation Studio
• Understanding of Marketing Cloud data models, including Contact Model, Data Views and Data Extensions
• A minimum of three years of Marketing Cloud or similar platform experience

For further information regarding responsibilities and requirements please refer to the attached PD. 

To ensure the University continues to provide a safe environment for everyone, this position requires the incumbent to hold a current and valid Working with Children Check. 

This role requires current valid work rights for Australia. 

Your new team – Advancement, Communications and Marketing 

This position is within the Communications and Marketing team under the Advancement, Communications and Marketing function of the University, led by the Vice-President (Advancement, Communications and Marketing). Advancement works with colleagues across the University and its affiliates to facilitate mutually beneficial relationships between the University and its alumni, friends and benefactors. 

Communications and Marketing’s supports the University of Melbourne to achieve its purpose – to benefit society through the transformative impact off education and research. We play an important role in supporting the university to be a leading force in advancing Australia as an ambitious, forward -thinking country while strengthening its reputation and influence globally. 

What we offer you! 

In addition, we offer the opportunity to be part of a vibrant community and enjoy a range of benefits including generous leave provisions, salary packaging, health and well-being services, and discounts on graduate courses. For more information check out our benefits page! 

The University of Melbourne 

We’re tightly connected with the community, both at home and abroad. We take pride in our people, who all contribute to our mission to benefit society through the transformative impact of education and research. Discover more via our website and stay connected with our stories and people on LinkedIn. 

Be yourself 

The University of Melbourne values the unique backgrounds, experiences, and contributions that each person brings to our community and welcomes and celebrates diversity. First Nations people, those identifying as LGBTQIA+, parents, carers, people of all ages, abilities, and genders, and people of diverse ethnicity, nationality, and faith are encouraged to apply. Our aim is to create a workforce that reflects the diversity of the community in which we live. For more information please visit our Diversity and Inclusion page. 

We are dedicated to ensuring barrier-free and inclusive practices to recruit the most talented candidates. If you require any reasonable adjustments to the recruitment process, please contact the email address listed at the bottom of the page. 

Aboriginal and Torres Strait Islander Applicants 

We aspire to be the University of choice for Indigenous Australians, with unprecedented investment to attract, nurture, and retain Aboriginal and Torres Strait Islander students and staff. Tangible support through a range of programs and initiatives will ensure that you personally succeed and flourish while at the University of Melbourne. 

For further information, including our 2023-2027 Indigenous strategy please visit -https://about.unimelb.edu.au/reconciliation/murmuk-djerring 

Join Us! 

If you feel this role is right for you, please apply with the following documents: 

• Resume
• Cover Letter outlining your interest and experience

Please note that you are not required to respond to the selection criteria in the Position Description. 

If you have any questions regarding the recruitment process, please feel free to contact the Alex Spezza in the Professional Talent Acquisition Team via email at Professional-TA@unimelb.edu.au, ensuring that you include the Position Number and the Job Title as the subject. Please do not share your application with this email address.

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