Marketing Campaigns Officer (internal only)
University of Stirling
Marketing Campaigns Officer (internal only)
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Post Details
*Internal only*
Full time, Open ended
The closing date for applications is midnight on Wednesday 30 November 2022
Interviews are expected to take place on Tuesday 06 December 2022
There is an expectation that work will be undertaken in the UK
The University of Stirling recognises that a diverse workforce benefits and enriches the work, learning and research experiences of the entire campus and greater community. We are committed to removing barriers and welcome applications from those who would contribute to further diversification of our staff and ensure that equality, diversity and inclusion is woven into the substance of the role. We strongly encourage applications from people from diverse backgrounds including gender, identity, race, age, class, and ethnicity
The Post
An excellent opportunity has arisen within the Communications, Marketing and Recruitment Directorate for a Marketing Campaigns Officer.
The Marketing Campaigns Officer will be responsible for the development and implementation of marketing initiatives supporting marketing and recruitment targets which are fully aligned with the University’s marketing strategy.
The post holder will support marketing, delivering integrated media and marketing campaigns and conversion activities to support the delivery of student recruitment targets. Confident in expressing their views, they will be able to offer professional advice and guidance to senior academic and professional support staff, as well as external stakeholders.
The successful candidate will be an ambitious marketing professional, with experience of running paid digital media campaigns, preparing creative content and copy for web, e-mail and digital promotional activity, developing visual assets including photography and videography as well as running integrated marketing campaigns and supporting the planning of events. They will be data-driven, with the analytical ability to inform strategy.
They should have extensive experience of copywriting, editing and co-ordinating the design and print production management process, from briefing to delivery and distribution, to ensure that projects meet organisational objectives and are delivered on time, on budget and to the required standard.
The ideal candidate will be highly motivated, confident working on their own initiative as required, and in managing their daily workload.
A critical eye for detail and high-level verbal and written communications skills are core to the job as is strong project management experience.
Discretion, persuasiveness, and the ability to be assertive when required is important. You will be customer centric, creative, and able to demonstrate a proactive approach to work, show initiative and with the ability to multi-task and work with a wide variety of stakeholders. The ideal candidate will have excellent written and verbal communication skills, be an organised, hardworking team player who takes a flexible and passionate approach to their work.
The post holder will report to the Brand and Campaigns Manager within the (CMR) Directorate and work effectively and efficiently between the directorate and wider stakeholders across the University to ensure the delivery of a fully integrated marketing service that meets institutional marketing objectives.
This role will be based at the University of Stirling Campus but agile working is supported and the post holder will need to be able to commute to the University when required.
Description of Duties
Develop multi-channel campaigns that engage our target audience and deliver on our recruitment objectives –from inception to execution, on brief, budget, and deadlines
- Plan, develop, manage, and monitor paid media campaigns across digital and traditional channels, and conduct evaluation
- Partner with Faculty Marketing, social media, Campaign Recruitment teams and Content Producers and Events teams to develop campaign messaging and supporting assets
- Work with internal and external creative teams to create campaign assets.
- Manage annual marketing budgets covering forecast and recommended spends and monitor/reconcile budgets of all marketing activities undertaken on a monthly basis
- Act as the marketing lead for virtual and on-campus events including project management and marketing campaign to drive registrations and produce relevant marketing collateral to support these events
- Contribute to the development and implementation of corporate marketing strategic objectives and work with the Marketing Director to ensure the University’s marketing implementation plans are aligned
- Create and edit high-quality content for university publications including the annual prospectus and marketing materials (online and offline). This includes compiling content, commissioning copywriters and photographers, developing design briefs, managing photo/video shoots and liaising with external agencies and suppliers
- Work with a diverse range of student ambassadors to develop authentic, student facing content in support of student recruitment and the student experience
- Prepare briefing documents for creative and media agencies
- Undertake any other appropriate duties as directed by the Brand and Campaigns Manager and Director of Marketing
Other duties
- The duties listed are not exhaustive and may be varied from time to time as determined by the changing needs of the Directorate
Essential Criteria
- At least five years’ professional experience of marketing.=
- Degree or equivalent relevant experience.=
- Excellent communication and project management skills
- Excellent skills in copywriting, editing and proof-reading
- Experience print buying (various formats) and management
- Experience of using branding guidelines and developing marketing campaigns (online and offline) and acting as a brand champion
- Demonstrable experience of producing engaging, accurate content across a range of online and print marketing-communications channel
- Proven ability to deliver effective digital marketing campaigns
- Ability to work under pressure, multi-task and meet deadlines
- Experience in managing a wide range of stakeholder relationships
- Commercial acumen and experience of managing budget
Desirable Criteria
- Experience in the Higher Education sector
Behaviours and Competencies
The role holder will be required to evidence that they can meet the qualities associated with the following behavioural competencies, as detailed within the AUA Competency Framework.
Being aware of your own behaviour and mindful of how it impacts on others, enhancing personal skills to adapt professional practice accordingly.
Providing the best quality service to external and internal clients. Building genuine and open long-term relationships in order to drive up service standards.
Taking a holistic view and working enthusiastically to analyse problems and to develop workable solutions. Identifying opportunities for innovation.
Being open to and engaging with new ideas and ways of working. Adjusting to unfamiliar situations, shifting demands and changing roles.
Identifying and making the most productive use of resources including people, time, information, networks and budgets.
Enhancing your contribution to the organisation through an understanding of the bigger picture and showing commitment to organisational values.
Showing commitment to own ongoing professional development. Supporting and encouraging others to develop their professional knowledge, skills and behaviours to enable them to reach their full potential.
Working collaboratively with others in order to achieve objectives. Recognising and valuing the different contributions people bring to this process.
Consistently meeting agreed objectives and success criteria. Taking personal responsibility for getting things done.
About Us
Communications, Marketing and Recruitment encompasses: Corporate Communications, Media Relations, Internal and Corporate Communications, Public Affairs, Marketing, Web and Digital Media, and International, UK and European Student Recruitment, and Admissions and Access.
In delivering the strategic priorities of the University, we support the enhancement of the University’s reputation for excellence in the student experience, teaching and learning, and high-quality research with global impact.
The Directorate provides a wide range of services to internal and external stakeholders and works closely with the University’s senior management team and across all faculties and professional support services. By adopting an integrated holistic approach to our work, we ensure the University’s strategic messages are effectively conveyed and understood by our stakeholders across all communications platforms.
The University
The University of Stirling is committed to providing education with a purpose and carrying out research which has a positive impact on communities across the globe – addressing real issues, providing solutions and helping to shape society. Stirling is 4th in Scotland and 43rd in the UK for research impact, with 87% of its research having an outstanding or very considerable impact on society – and more than 80% rated either world leading or internationally excellent (Research Excellence Framework 2021). Interdisciplinary in its approach, Stirling’s research informs its teaching curriculum and facilitates opportunities for knowledge exchange and collaboration between staff, students, industry partners and the wider community.
The University of Stirling is ranked among the top 30 UK universities for student satisfaction (National Student Survey) and top 10 in the UK for postgraduate student experience (Postgraduate Taught Experience Survey), and has an overall five-star rating in the QS Stars University Ratings.
More than 17,000 students study with the University of Stirling globally, with over 120 nationalities represented on its scenic central Scotland campus alone. The campus – also home to 1,700 staff – has its own loch and castle, and a recent multi-million-pound redevelopment has delivered modern, flexible, and digitally connected study and social spaces at the heart of campus, including enhanced student support and retail and catering outlets.
The University has twice been recognised with a Queen’s Anniversary Prize – the first for its Institute for Social Marketing and Health (2014) and the second for its Institute of Aquaculture (2019). Stirling is Scotland’s University for Sporting Excellence and its recently redeveloped world-class facilities provide the perfect training environment for the University’s sports scholars – many of whom compete at the highest level, including at the Olympics and Commonwealth Games – and for students, staff, and the wider community.
As a signatory to the £214 million Stirling and Clackmannanshire City Region Deal, the University is driving productivity and inclusive growth across the Forth Valley, and beyond. Through pioneering collaborative solutions to global challenges, researchers are putting innovation, skills, and partnership at the heart of a sustainable economic recovery.
www.stir.ac.uk @stiruni
- Job number
SERV01609
- Contract Type
Open Ended
- Closing date
30-Nov-2022
- Location:
Stirling Campus
- Grade
Grade7 £35,333-£42,155 p.a.
- Faculty/Service
Communications Marketing and Recruitment
Post Details
*Internal only*
Full time, Open ended
The closing date for applications is midnight on Wednesday 30 November 2022
Interviews are expected to take place on Tuesday 06 December 2022
There is an expectation that work will be undertaken in the UK
The University of Stirling recognises that a diverse workforce benefits and enriches the work, learning and research experiences of the entire campus and greater community. We are committed to removing barriers and welcome applications from those who would contribute to further diversification of our staff and ensure that equality, diversity and inclusion is woven into the substance of the role. We strongly encourage applications from people from diverse backgrounds including gender, identity, race, age, class, and ethnicity
The Post
An excellent opportunity has arisen within the Communications, Marketing and Recruitment Directorate for a Marketing Campaigns Officer.
The Marketing Campaigns Officer will be responsible for the development and implementation of marketing initiatives supporting marketing and recruitment targets which are fully aligned with the University’s marketing strategy.
The post holder will support marketing, delivering integrated media and marketing campaigns and conversion activities to support the delivery of student recruitment targets. Confident in expressing their views, they will be able to offer professional advice and guidance to senior academic and professional support staff, as well as external stakeholders.
The successful candidate will be an ambitious marketing professional, with experience of running paid digital media campaigns, preparing creative content and copy for web, e-mail and digital promotional activity, developing visual assets including photography and videography as well as running integrated marketing campaigns and supporting the planning of events. They will be data-driven, with the analytical ability to inform strategy.
They should have extensive experience of copywriting, editing and co-ordinating the design and print production management process, from briefing to delivery and distribution, to ensure that projects meet organisational objectives and are delivered on time, on budget and to the required standard.
The ideal candidate will be highly motivated, confident working on their own initiative as required, and in managing their daily workload.
A critical eye for detail and high-level verbal and written communications skills are core to the job as is strong project management experience.
Discretion, persuasiveness, and the ability to be assertive when required is important. You will be customer centric, creative, and able to demonstrate a proactive approach to work, show initiative and with the ability to multi-task and work with a wide variety of stakeholders. The ideal candidate will have excellent written and verbal communication skills, be an organised, hardworking team player who takes a flexible and passionate approach to their work.
The post holder will report to the Brand and Campaigns Manager within the (CMR) Directorate and work effectively and efficiently between the directorate and wider stakeholders across the University to ensure the delivery of a fully integrated marketing service that meets institutional marketing objectives.
This role will be based at the University of Stirling Campus but agile working is supported and the post holder will need to be able to commute to the University when required.
Description of Duties
Develop multi-channel campaigns that engage our target audience and deliver on our recruitment objectives –from inception to execution, on brief, budget, and deadlines
- Plan, develop, manage, and monitor paid media campaigns across digital and traditional channels, and conduct evaluation
- Partner with Faculty Marketing, social media, Campaign Recruitment teams and Content Producers and Events teams to develop campaign messaging and supporting assets
- Work with internal and external creative teams to create campaign assets.
- Manage annual marketing budgets covering forecast and recommended spends and monitor/reconcile budgets of all marketing activities undertaken on a monthly basis
- Act as the marketing lead for virtual and on-campus events including project management and marketing campaign to drive registrations and produce relevant marketing collateral to support these events
- Contribute to the development and implementation of corporate marketing strategic objectives and work with the Marketing Director to ensure the University’s marketing implementation plans are aligned
- Create and edit high-quality content for university publications including the annual prospectus and marketing materials (online and offline). This includes compiling content, commissioning copywriters and photographers, developing design briefs, managing photo/video shoots and liaising with external agencies and suppliers
- Work with a diverse range of student ambassadors to develop authentic, student facing content in support of student recruitment and the student experience
- Prepare briefing documents for creative and media agencies
- Undertake any other appropriate duties as directed by the Brand and Campaigns Manager and Director of Marketing
Other duties
- The duties listed are not exhaustive and may be varied from time to time as determined by the changing needs of the Directorate
Essential Criteria
- At least five years’ professional experience of marketing.=
- Degree or equivalent relevant experience.=
- Excellent communication and project management skills
- Excellent skills in copywriting, editing and proof-reading
- Experience print buying (various formats) and management
- Experience of using branding guidelines and developing marketing campaigns (online and offline) and acting as a brand champion
- Demonstrable experience of producing engaging, accurate content across a range of online and print marketing-communications channel
- Proven ability to deliver effective digital marketing campaigns
- Ability to work under pressure, multi-task and meet deadlines
- Experience in managing a wide range of stakeholder relationships
- Commercial acumen and experience of managing budget
Desirable Criteria
- Experience in the Higher Education sector
Behaviours and Competencies
The role holder will be required to evidence that they can meet the qualities associated with the following behavioural competencies, as detailed within the AUA Competency Framework.
Being aware of your own behaviour and mindful of how it impacts on others, enhancing personal skills to adapt professional practice accordingly.
Providing the best quality service to external and internal clients. Building genuine and open long-term relationships in order to drive up service standards.
Taking a holistic view and working enthusiastically to analyse problems and to develop workable solutions. Identifying opportunities for innovation.
Being open to and engaging with new ideas and ways of working. Adjusting to unfamiliar situations, shifting demands and changing roles.
Identifying and making the most productive use of resources including people, time, information, networks and budgets.
Enhancing your contribution to the organisation through an understanding of the bigger picture and showing commitment to organisational values.
Showing commitment to own ongoing professional development. Supporting and encouraging others to develop their professional knowledge, skills and behaviours to enable them to reach their full potential.
Working collaboratively with others in order to achieve objectives. Recognising and valuing the different contributions people bring to this process.
Consistently meeting agreed objectives and success criteria. Taking personal responsibility for getting things done.
About Us
Communications, Marketing and Recruitment encompasses: Corporate Communications, Media Relations, Internal and Corporate Communications, Public Affairs, Marketing, Web and Digital Media, and International, UK and European Student Recruitment, and Admissions and Access.
In delivering the strategic priorities of the University, we support the enhancement of the University’s reputation for excellence in the student experience, teaching and learning, and high-quality research with global impact.
The Directorate provides a wide range of services to internal and external stakeholders and works closely with the University’s senior management team and across all faculties and professional support services. By adopting an integrated holistic approach to our work, we ensure the University’s strategic messages are effectively conveyed and understood by our stakeholders across all communications platforms.
The University
The University of Stirling is committed to providing education with a purpose and carrying out research which has a positive impact on communities across the globe – addressing real issues, providing solutions and helping to shape society. Stirling is 4th in Scotland and 43rd in the UK for research impact, with 87% of its research having an outstanding or very considerable impact on society – and more than 80% rated either world leading or internationally excellent (Research Excellence Framework 2021). Interdisciplinary in its approach, Stirling’s research informs its teaching curriculum and facilitates opportunities for knowledge exchange and collaboration between staff, students, industry partners and the wider community.
The University of Stirling is ranked among the top 30 UK universities for student satisfaction (National Student Survey) and top 10 in the UK for postgraduate student experience (Postgraduate Taught Experience Survey), and has an overall five-star rating in the QS Stars University Ratings.
More than 17,000 students study with the University of Stirling globally, with over 120 nationalities represented on its scenic central Scotland campus alone. The campus – also home to 1,700 staff – has its own loch and castle, and a recent multi-million-pound redevelopment has delivered modern, flexible, and digitally connected study and social spaces at the heart of campus, including enhanced student support and retail and catering outlets.
The University has twice been recognised with a Queen’s Anniversary Prize – the first for its Institute for Social Marketing and Health (2014) and the second for its Institute of Aquaculture (2019). Stirling is Scotland’s University for Sporting Excellence and its recently redeveloped world-class facilities provide the perfect training environment for the University’s sports scholars – many of whom compete at the highest level, including at the Olympics and Commonwealth Games – and for students, staff, and the wider community.
As a signatory to the £214 million Stirling and Clackmannanshire City Region Deal, the University is driving productivity and inclusive growth across the Forth Valley, and beyond. Through pioneering collaborative solutions to global challenges, researchers are putting innovation, skills, and partnership at the heart of a sustainable economic recovery.
www.stir.ac.uk @stiruni
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