Description
Join us as we pursue our disruptive new vision to help build a safer and more resilient digital world. We are a company filled with people who are passionate about our products and seek to deliver the best experience for our customers. At Splunk, we’re committed to our work, customers, having fun and most importantly to each other’s success. Learn more about Splunk careers and how you can become a part of our journey!
We are looking for a dynamic, creative, results-oriented Marketing Campaigns Manager to lead and execute in the development and execution of Japan marketing campaigns and programs. You will be part of a team that plays an important marketing role in the growth of Splunk Japan.
You embrace creative approaches and have good experience in planning and implementing compelling campaigns and programs that combine various marketing channels, specific to personas in prospect and customer accounts. You’re a big ideas and results-oriented person with an understanding of data-driven marketing and have past work experience in B2B/enterprise software/SaaS companies.
Reporting to the Director, APAC Marketing and Communications (based in Singapore), the Marketing Campaigns Manager is based in the Splunk’s Japan office.
Role
- Develop and lead a comprehensive portfolio of security, observability and cross campaigns/programs that are designed to nurture, engage and convert our prospects into customers as well as increase cross/up sell opportunities for our existing customers.
- Connect Splunk Japan’s business and go-to-market priorities and outcomes by defining, instrumenting, measuring and executing end-to-end campaigns and programs. The activities include examples such as:
- customized nurture emails and webinar/workshops in the buyers’ journey.
- content localisation and development for shared use across campaigns, digital
(content syndication, social, web, search etc) and field physical events.
- Partner with Japan, APAC and global digital, campaigns, marketing operations, global demand center teams to
- establish goals and critical metrics for campaigns and programs based on historical or
projected results, and tie back actual performance and revenue impact.
- align multi-channel execution and shape marketing campaign and program
plan aligned to business goals.
- participate in market segmentation and go-to-market planning discussions to help
define prospects and customers with high engagement and revenue potential.
- find relevant target prospect and customer accounts using various lead generation
tools and B2B databases and engage with the audiences effectively in the campaigns
and programs.
- test new tools to innovate and scale programs, with an emphasis on integrated
Marketing.
- run the campaign/program calendar and email cadence to ensure optimal engagement.
- Be a ‘go-to’ marketing contact for the Japan BDR and SDR team to facilitate
campaign/program follow-up.
- Responsible for tracking the funnel performance and overall campaign optimization. Constantly review data to optimize campaign/program effectiveness and drive discussions with marketing and demand generation teams on ways to improve on existing results and exceed targets.
- Actively identify gaps in reporting and drive optimization to better measure performance and pipeline contribution.
- Collaborate with global and regional APAC campaign teams to align with corporate initiatives and extend and share campaign deliverables and best practices.
REQUIREMENTS
- At least 5 years of experience leading and running demand generation programs for enterprise software and/or SaaS services
- Bachelor’s degree in Marketing or equivalent education/experience.
- Proficient in English language – reading, writing and conversational areas
- A good track record of marketing campaign management and execution success in Japan and being able to demonstrate quantifiable results.
- Highly-motivated individual who thrives in fast-paced teams.
- Teamwork. We’re a collaborative team, and we require someone with positive energy and strong desire to partner with global and regional marketing and functional teams to accomplish shared goals.
- Creativity. Someone who is willing to bring an endless supply of new ideas.
- Strong attention to detail.
- Experience working with systems (or equivalent) such as Salesforce, Marketo, Tableau and Workfront to execute demand generation programs and measure their effectiveness.
- Extensive experience working with global, regional, and country cross functional, marketing teams, and act as key point of contact for Japan Marketing Campaigns.
- Demonstrate competence working with local business leaders and multiple functional teams to shape and execute on strategies and develop compelling campaigns and programs to elevate Splunk brand awareness that resonate with local market trends and demand.
- Experience in working with senior management and leadership teams.
- Ability to manage a wide variety of marketing campaigns and programs against deadlines at the same time.
- Strong attention to detail with organizational, time management, problem solving and communication skills.
- Ability to analyze data for actionable insights and intelligence.
- Excellent planning, organizational and project management skills.
Thank you for your interest in Splunk!
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