At Wasabi, we’re a proven collection of pioneers, visionaries and disruptive doers. We see things differently than our competitors, and we make our mark in the industry by challenging the norm and delivering the unexpected and improbable. We’re a fast-growing company taking the Cloud Storage industry by storm and recognized as one of the best places to work in Boston.
Wasabi hot cloud storage is a new class and category of cloud storage, breaking all traditional barriers and boundaries of storage with a disruptive value proposition of being 1/5th the cost of AWS S3, faster than the competition, with no fees for egress or API request and delivered as a single-tier solution. Cloud storage has never been so simple, so fast and so inexpensive. It’s all part of our vision to make cloud storage the next great global utility, just like electricity.
Role Description: Marketing Automation Strategist
Role Purpose:
We are seeking a Marketing Automation Strategist to join our Brand Marketing team to manage and optimize our marketing automation system (HubSpot, integrated with Salesforce CRM), while ensuring best practices in marketing automation and marketing campaign execution.
*Principals Only. No Recruiters.
Responsibilities:
- Utilize your marketing automation expertise to visualize and translate business requirements into technical implementation.
- Assist in managing the integration of our marketing automation technology with other internal and external marketing and sales systems.
- Ensure Wasabi is following marketing automation best practices in order to achieve operational excellence and ROI.
- Work collaboratively across Sales and Marketing teams to understand goals and requirements and provide recommendations on how to best execute in HubSpot.
- Assist in the development of email marketing campaigns by populating HubSpot email templates and building HubSpot workflows.
- Develop HubSpot and Salesforce reports and dashboards to effectively measure campaign performance and analyze database health.
- Understand the customer journey and discover new opportunities to reach existing users and prospects through our channels.
- Other related projects as needed.
Requirements:
- 1-3 years of marketing and/or communications experience.
- Mastery of HubSpot.
- Experience with Salesforce CRM a plus.
- Ability to multitask, prioritize, and manage time effectively.
- Outstanding attention to detail.
- Comfortable with a fast-paced environment.
- We remain working from home the majority of the time, so you must be a self-starter and independent worker.
- Be a team player and fun to work with!
Wasabi Technologies is an Equal Opportunity Employer. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.