Marketing Automation Specialist

FleetPride is the largest after-market distributor of heavy-duty truck and trailer parts in the U.S. with some of the best and brightest people in the business! Partner with the best in the heavy-duty industry and apply today!

Job Description Summary

The Marketing Automation Specialist is responsible for contributing to projects that drive growth in revenue and active accounts. This individual is responsible for helping to develop and maintain broad-based B2B marketing programs, implementation, and results. This person will contribute to marketing efforts that align with our marketing strategy, including acquiring new customers, re-activating customers, and growing share while enhancing brand positioning. They will engage with lead generation, email campaigns, and content curation/creation. This position will work across functions and interact with category management, sales, product information, operations, and suppliers. Meticulous attention to detail and an eye for quality is critical.

Responsibilities

• Focused on acquiring, nurturing, and retaining customers through the engagement of digital marketing programs, including content creation for automated email marketing journeys, as well as landing pages, text/SMS, and lead generation forms.
• Ensure consistency in the messaging, branding, content, and look-and-feel of all internal and external communications and marketing materials—coordinating and socializing with content, creative, sales, and broader organization.
• Create relevant, timely, and effective email content targeted to hyper-focused audience segments, to include planning, copy, design, testing, and coordination of approvals.
• Conduct A/B testing, analyze results, and make recommendations to improve open/click rates, traffic, and conversions related to the email channel.
• Maintain monthly email calendar and organize daily email-related tasks pertaining to both triggered and scheduled email marketing programs.
• Ensure timely administration of email marketing journeys from planning to execution and measurements.
• Ability to interpret and analyze campaign results, maintain custom reporting dashboards, and make recommendations for optimization opportunities.
• Address email deliverability issues and other administrative tasks related to support cases.
• This position requires a candidate with a blend of strategy, technical, creative, and analytic expertise.

Qualifications & experience

• Experience working in Salesforce Marketing Cloud or Pardot required.
• Experience with Salesforce Journey Builder, Automation Studio, and Web Studio strongly desired.
• Proven experience with email copywriting, design, and layout a must.
• Intermediate to advanced HTML/CSS skills required.
• AMPscript coding experience a plus.
• Demonstrated experience in the engagement and execution of integrated, multi-channel B2B marketing campaigns: ideating, building, monitoring, optimizing, and measuring.
• Strong analytical, problem-solving, and critical thinking skills – with proven ability to be both strategic and tactical.
• Looker Studio experience a plus.
• Bachelor’s Degree and/or 3+ years marketing, advertising, or similar experience required.
• Demonstrated ability to learn a variety of technical marketing technologies and tools, and proactive approach to maintaining knowledge and understanding of industry best practices.
• Excellent written and oral communication skills.
• Exceptional organizational skills, ability to manage multiple projects at once, ability to meet deadlines, and strong attention to detail.
• Must be very comfortable with continuously changing opportunities and priorities.
• Team player with ability to work cross-functionally.

FleetPride is the leader in the industry comprised of retail, service, distribution, and wholesale divisions.

FleetPride is the leader in the industry comprised of retail, service, distribution and wholesale divisions.

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