Marketing Automation Manager, Marketo

Brainrider is a marketing and creative agency with teams in Menlo Park/San Francisco, Los Angeles, Seattle, New York City, London, and Toronto. We work with ambitious marketers, in-house creative teams, and internal agencies to do more, by filling capability and capacity gaps and enabling them to execute their marketing and creative at scale. 

We believe collaboration is at its best when we feel at home, so we work as a team — plain and simple. Whether we’re brainstorming better marketing ideas for our clients, or pushing the gas to meet a tight deadline, it all happens with adaptability, optimism, and teamwork. 

Are you our next team member?

The Role

This is a 3-month contract with the possibility to extend. 

We are looking for a Marketing Automation Manager to join our embedded client team. Ideally, you are passionate about email marketing, online advertising, analytics, and driving measurable results at a large scale. 

As an expert with data and technology, you will partner closely with XFN partners to launch, optimize, and scale global marketing campaigns to support both the client’s business growth plans and reach their target audiences. You will use digital channels—such as email, ads, and web—to drive results. Mastery of Marketo and knowledge of other marketing automation software required.

What You’ll Do:

• Launch and optimize email and nurture campaigns, including email template setup, campaign setup, testing, scheduling, tracking, and measuring campaigns to drive short-term and long-term results.
• Support the execution and launch for digital events in Marketo, including email invitations, promotion, registration, and post-event retargeting content.
• Create and deploy multi-channel marketing campaigns, including digital channels such as webinars, lead generation forms, landing pages, web, and events.
• Segment lists based on demographic and firmographic data and behaviors like past email engagement and website interactions.
• Measure and optimize lead nurturing workflows with a focus on driving engagement, efficiency, and scalability.
• Work to minimize list decay and unsubscribes while increasing the performance of our email sends.
• Design and implement test plans (A/B and multivariate) to understand drivers of response and value.
• Generate breakthrough analytical insights that drive significant email subscriber growth and response improvement.
• Work cross-functionally and help project manage our email marketing initiatives with multiple internal/external stakeholders to execute marketing campaigns.
• Assist with managing localization of email marketing content.

What You Bring:

• BA/BS degree in economics, statistics, computer science, or other quantitative field preferred
• Proficiency with Marketo and other marketing automation technology. Marketo certification is a plus.
• Experience with Zoom, GoToMeeting, and GoToWebinar, and integrating GoToWebinars and Zoom with Marketo
• Experience as a key contributor integrating new technologies to marketing automation platforms
• HTML/CSS for email design and coding
• Excellent grasp of best practices for email marketing and design (CAN-SPAM, GDPR, subject line testing, ALT tags, image optimization, etc.)
• Understanding of email marketing concepts and metrics such as Sender Score, deliverability, and sender reputation
• Knowledge of data segmentation, dynamic content, and email campaign performance measurement
• Experience with editing tools such as Photoshop for image resizing and Dreamweaver/Marketo for HTML troubleshooting
• Experience with multivariate test setups to measure incremental value of email campaigns (A/B, engagement, etc.)
• Strong business acumen and quantitative analytical skills. Able to extract insights from data to inform marketing decisions.
• Strong SQL or similar data skills preferred
• Ability to achieve power-user status on multiple tools quickly
• Strong ability to think critically, be proactive, and take initiative
• 3-5+ years of experience with a track record of increasing responsibility

Additional information

We offer competitive salaries, paid vacation, work from home (WFH) support and set-up assistance, 401K options and a wide variety of other great perks!

The fine print:

• Candidates selected for next steps will be contacted to begin the process with a technical skills test
• You can learn more about working with us at Brainrider Careers

Brainrider is a place where everyone can do their best work and be themselves. We work as a team, plain and simple. We respect and value the unique characteristics, skills, and experiences of everyone, and support and champion each other to be the best we can be — for ourselves, our team, and our clients. We recognize that a diverse and inclusive workplace leads to better ideas, better solutions, and better results. And we’re here for that — and for you. We #ridetogether.

Relocation and sponsorship are not provided.

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