Marketing Associate II, Digital Marketing

If you have what it takes to become part of the Vistra family and would like to start a promising career with a global leader, take a look at the exciting employment opportunities that are currently available and apply online.

Job Summary

This position is responsible for executing digital communication campaigns and building personalized customer journeys across Vistra Retail’s digital channels, with the goal of enhancing and optimizing our customers’ experience to drive satisfaction and loyalty. The associate will leverage data-driven insights to design, implement, and optimize automated and ad-hoc communications that engage customers at every stage of their relationship with our brands.

Operationally, the associate will collaborate with cross-functional teams to ensure the seamless delivery of targeted messages and experiences that reinforce brand loyalty and drive measurable results. As a champion for digital engagement, the associate will recommend and implement enhancements to campaign strategies, automation workflows, and journey mapping to deliver relevant, timely, and meaningful interactions—supporting customers from onboarding through the first year, renewal, and beyond.

Job Description

Imagine working for a company where growth is fueled by a collective passion for keeping our customers at the heart of everything we do; where a tireless pursuit of ‘what’s next’ stems from an emphasis on continuous learning, development, and innovation; where the product being sold is something few people can live without.

You may not be familiar with the name Vistra, but you probably know of our eleven retail brands. We are a ~$20B, Fortune 500, national energy leader with operations in 19 states, over 5,000 employees and a portfolio of retail electricity brands that includes TXU Energy, the #1 provider in Texas. When it comes to our retail business, you can expect an exciting, rapidly changing and hyper-competitive landscape where you can put your talents to work alongside a dynamic team to help our brands win and retain customers across the country.

Vistra Retail is seeking a Digital Marketing Associate (Salesforce Marketing Cloud Specialist) to join a growing, fast-paced, customer-centric Brand & Experience Management team.

This position is responsible for executing digital communication campaigns and building personalized customer journeys across Vistra Retail’s digital channels, with the goal of enhancing and optimizing our customers’ experience to drive satisfaction and loyalty. The associate will leverage data-driven insights to design, implement, and optimize automated and ad-hoc communications that engage customers at every stage of their relationship with our brands.

Operationally, the associate will collaborate with cross-functional teams to ensure the seamless delivery of targeted messages and experiences that reinforce brand loyalty and drive measurable results.

As a champion for digital engagement, the associate will recommend and implement enhancements to campaign strategies, automation workflows, and journey mapping to deliver relevant, timely, and meaningful interactions—supporting customers from onboarding through the first year, renewal, and beyond.

In this position you will:

• Develop and execute digital communication campaigns to boost engagement and brand loyalty for residential and small business segments across multiple brands.
• Drive business growth by leveraging consumer insights and the latest digital marketing technologies.
• Coordinate with Brand, Campaign Management, Product, Legal, and Compliance teams to execute digital marketing campaigns that are compliant with all applicable regulations.
• Lead projects from concept to completion, consistently meeting deadlines in a fast-paced environment.
• Manage multiple time-sensitive projects with minimal supervision, demonstrating flexibility and the ability to prioritize competing demands.
• Demonstrate attention to detail, technical aptitude, a resourceful curiosity, and the ability to set and manage expectations across diverse teams under tight timelines.

Requirements:

• 4+ years of work experience in a marketing or business function.
• Proficiency in email marketing and marketing automation technologies such as Salesforce Marketing Cloud, Marketo, Sendgrid, Constant Contact, Mailchimp, HubSpot, or similar platforms.
• Salesforce Marketing Cloud Email Specialist certification a plus.
• HTML/CSS experience is a plus.
• Experience in planning, developing, managing, and executing digital marketing communications.
• Excellent verbal and written communication skills.
• Strong sense of urgency, result-oriented attitude, resourcefulness, high attention to detail, proactive drive, and the ability to adapt quickly when needed.
• Experience gained through college degree programs and/or certifications is applicable to above skills and experience.

Job Family

Marketing

Company

Vistra Retail Operations Company

Locations

Irving, Texas

Texas

We are a company of people committed to: Exceeding Customer Expectations, Great People, Teamwork, Competitive Spirit and Effective Communication. If this describes you, then apply today!

If you currently work for Vistra or its subsidiaries, please apply via the internal career site.

It is the policy of the Company to comply with all employment laws and to afford equal employment opportunity to individuals in all aspects of employment, including in selection for job opportunities, without regard to race, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, age, disability, genetic information, military service, protected veteran status, or any other consideration protected by federal, state or local laws.

If you are an individual with a disability and need assistance submitting an application or would like to request an accommodation, please email us at assistance@vistraenergy.com to make a request.

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