Marketing and Content Manager- Arabic writer

Description

Position at GroupM

Organisation Profile

GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, and EssenceMediacom and cross-channel performance (GroupM Nexus), GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. The agencies that comprise GroupM are all global operations with leading market positions.

The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring competitive advantage to our clients and our companies.

For more information on GroupM, our agencies and WPP, please visit www.groupm.com and www.wpp.com

The Mission & Objectives of the Role

Reporting to:

Head of Marketing & Communications GRM MENA

3 best things about the job:

1. Great exposure to the media and advertising industry

2. Will be working with talent from across the agencies and creating compelling articles, press releases and news announcements on the great work that they do

3. Opportunity to expand learning and experience across the marketing and communications team, supporting activities such as events and special projects

Key responsibilities of the role:

• Write content pieces from press releases, POVs, emailers, social media posts and more
• Collaborate with cross-functional teams to ensure integrated marketing efforts
• Ensure consistency in messaging across all platforms
• Develop and execute social media strategies to increase brand visibility
• Monitor and analyze social media metrics to measure the success of campaigns.
• Support marketing team with all projects with copy writing and project management skills
• Demonstrates proficiency in crafting compelling copy and managing diverse content
• Edit and proofread content to ensure accuracy, consistency, and adherence to brand guidelines
• Develop and maintain a content calendar to organize and schedule content releases
• Coordinate with different teams to align content creation with marketing campaigns, product launches, and other events
• Work closely with marketing, design, sales, and other departments to ensure content aligns with overall business objectives.
• Collaborate with subject matter experts to gather insights and information for content creation.

Experience Required:

• A bachelor’s degree in marketing, communications, journalism, English, or a related field
• Journalist or PR background
• Strong editorial, proofreading, and writing skills
• Excellent interpersonal, verbal, and written communication skills
• Experience with SEO copywriting best practices
• Experience with social media and content marketing
• Excellent interpersonal, verbal, and written communication skills
• Ability to manage multiple projects and meet deadlines under pressure
• Passion for writing with an excellent portfolio of work
• Strong project management and organizational abilities
• Creative thinker with the ability to generate innovative ideas

GroupM