Goodwill Industries of Greater New York and Northern New Jersey, Inc.
Job Description Form
Position Title: Marketing & Communications Manager Location: Elm Place, Brooklyn
Reports To: SVP, Development, Marketing & Communications
General Purpose:.
Reporting to the SVP, Development, Marketing, and Communications, and working closely with key internal and external stakeholders. The Marketing & Communications Manager is a new role in Goodwill’s Development, Marketing, and Communications department. This is an exciting opportunity for a creative and results-driven storyteller passionate about sustainability and bulldozing barriers to employment to join a growing team to amplify Goodwill NYNJ’s Double Impact mission.
The successful candidate will be a highly organized, results-driven communicator with excellent written and verbal communications skills excited about maximizing the existing process and creating new strategies to reach target audiences to tell Goodwill NYNJ’s story. The Marketing & Communications Manager will bring both creative vision and data driven lens to communications in support of the organization’s strategic goals. The person in this role will work closely with a passionate Marketing, Development, and Communications team, internal stakeholders from across the organization including Mission and Donated Retail Goods, and will supervise a Marketing & Communications Coordinator.
Essential Functions:
- Work closely with internal teams across Goodwill NYNJ to develop and implement communications and marketing strategies in support of organizational goals
- Oversee social media communications
- Develop and implement a social media calendar to execute effective social media and marketing strategies across a variety of web based and digital platforms
- Utilize social media channels to engage with and amplify Goodwill NYNJ’s partners and key stakeholders and to continuously develop Goodwill NYNJ’s thought leadership
- Oversee the development of clear, concise, visually appealing, and impactful social media content
- Develop and implement effective social media and digital marketing campaigns
- Oversee paid and organic social media strategy
- Regularly analyze data to inform leadership and update strategies
- Manage relationship with website consultant to ensure website content is up-to-date, accurate, and meets the needs of Goodwill NYNY’s audiences
- Oversee email communications and marketing
- Draft and provide final review of all e-mail content
- Oversee email audience lists, ensuring lists are up to date and accurately segmented
- Liaise with Donated Retail Goods team to manage retail marketing needs
- Oversee the development and distribution of both on-going and ad hoc retail collateral
- Manage the design process and installation of fleetwide brand campaigns, such as the annual refresh of window signage and out-of-home advertising.
- Serve as marketing lead for new store launches, to include development and installation of on-site graphics, external signage, and local awareness campaigns.
- Connect with vendors when appropriate
- Regularly review, analyze and report on data analytics including ROI on marketing investments, trends in shopper feedback, and other key data points
- Manage development of print and digital content for external audiences including current and prospective funders, donors, community partners, retail shoppers, and program participants.
- Implement systems to manage flow of requests from internal stakeholders for collateral needs
- Ensure all collateral is edited for clarity and brand adherence
- Oversee project and budget tracker against goals and annual budget estimates
- Manage portfolio of vendors & subscriptions; source and price vendors to ensure prudent spending; serve as primary contact between vendors
- Manage and provide support across other projects as needed
Qualifications/Basic Job Requirements:
- 3-5 years of experience in nonprofit or retail marketing and communications
- Exceptional storytelling skills
- Demonstrated success utilizing print, digital, and social communications channels in support of broader goals; ability to collect, analyze, and apply data to drive strategy
- Demonstrated experience with online marketing, social media, and email marketing platforms
- Ability to communicate Goodwill NYNJ’s double impact mission across print and digital channels
- Demonstrated superb written and verbal skills; ability to create and edit concise written content
- Strong organizational skills, collaborative, professional, and kind attitude, attention to detail, and ability to maintain high-quality work in a dynamic and rapid-response environment.
- Ability to manage competing priorities
- Experience managing external vendors
- Demonstrated enthusiasm for Goodwill’s mission
Approvals:
SVP: _________________________ Date: ____________
EVP: ____________________________________________ Date: ____________
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